BBC global iPlayer app is just for iPad

Business and Leadership Ltd.

The launch today of a new global BBC iPlayer app will enable iPad users across Europe to access a mix of classic and contemporary British TV programmes, including Doctor Who, Top Gear, Fawlty Towers and EastEnders. The video-on-demand-service, which is available exclusively on the iPad, costs €6.99 a month or €49.99 for an annual subscription and is initially available in 11 markets in Western Europe, namely Ireland, France, Germany, Italy, Spain, Austria, Belgium, Luxembourg, The Netherlands, Portugal and Switzerland. According to BBC Worldwide, the broadcaster’s commercial arm, subscribers will be able to access English language programmes across eight genres: news specials & documentaries; entertainment; drama; comedy; science & nature; family…

Read More

Google Starts to Remove Brands from Google+

Business and Leadership Ltd.

Early mover brands that went about creating Google+ profiles in the same way as they would via Facebook or Twitter have started seeing their pages disappear or lack functionality. Brands affected by the move include Ford, Mashable and Sesame Street. More than a fortnight since Google+ debuted and there was a bit of a game of Russian roulette under way as brands saw the sharing potential and brand-building opportunity of Google+ but were paralysed by the question of should we or shouldn’t we create a Google+ profile. The official line was that real people with real names could create a Google+ account but that Google wasn’t ready to deal with…

Read More

Brand campaigns on Facebook increased 1900pc in a year – report

Business and Leadership Ltd.

The first in what is set to be a series of quarterly studies on global advertising on Facebook suggests that the number of brand campaigns on the social network increased by 104pc between the first two quarters of this year and by 1900pc year-on-year. The TBG Digital Global Facebook Advertising Report , which is based on data from 167 companies operating in 21 markets and generating 200 billion ad impressions, also indicates that brands targeting existing fans on Facebook see a 435pc improvement in campaign conversion rates. According to the study, retail has emerged as the biggest growth sector on Facebook. It gets the best click-through-rates (CTR) and grew to 36pc of total impressions in Q2…

Read More

Most UK smartphone users ignoring ads in apps and on mobile web

adele gritten

The vast majority of British smartphone users completely ignore ads in both apps and on the mobile internet, new research from YouGov reveals. In the online survey of more than 2,000 smartphone owners, 79pc said they believe ads are intrusive while just 5pc said they think mobile ads are a good idea and welcome them. Some 88pc said they ignore ads in applications and 86pc have ignored placements on the mobile internet. However, according to the survey, awareness of advertising on smartphones in the last three months is high. Apple iPhone users and O2 and 3 customers are most likely to have seen ads – 46pc of Apple users, 42pc…

Read More

WPP takes stake in motorsports marketing company

WPP takes stake in motorsports marketing company

WPP has taken a stake in Indianapolis-headquartered motorsports marketing company, Just Marketing International (JMI). Founded in 1995, JMI employs more than 120 people between its headquarters and offices in London, Singapore, Hong Kong, Charlotte (North Carolina) and Daytona Beach (Florida). JMI (Just Marketing International), the global leader in motorsports marketing, announces today that WPP, the world’s largest communications services group, has made a strategic investment in the company. The two companies said the investment represents a strategic affiliation by both parties to leverage expertise and elevate client insights and solutions. Spire Capital, which took a majority stake in JMI in 2008, remains the principal shareholder, while Zak Brown, the company’s…

Read More

Glamour model Lucy Pinder fronts Lynx campaign and stars in interactive games for the brand

Business and Leadership Ltd.

Glamour model Lucy Pinder is the new face and body of Unilever’s Lynx anti-perspirant and the star of two new digital interactive games for the brand’s ‘Premature Perspiration’ campaign. According to Lynx, both of the games, which were developed by direct and digital agency TMW, “were specifically created to give men a head start in controlling themselves and helping to alleviate the symptoms of premature perspiration using the legendary Lynx effect”. The first game, ‘Pindering’, allows players to take control of the model and direct her actions by typing in their own commands. According to Lynx, it’s a digital first in Ireland as it debuts YouTube Gadgets, which allows the…

Read More

Global adspend up 8.8pc in Q1 2011, with TV and emerging markets showing strong growth – Nielsen

Business and Leadership Ltd.

Global adspend rose by 8.8pc year-on-year in the first quarter of 2011, with advertisers increasing expenditure on television and in the booming Asian and Latin American markets, according to Nielsen. The latest Nielsen Global AdView Pulse report reveals that global advertising was worth US$118bn in Q1 2011, based on published rate cards. Television advertising was up by 11.9pc year-on-year and increased its share among other traditional media (radio, magazines, and newspapers) from 63.5pc to 65.3pc in both developed and many emerging economies. “With US$6.50 of every ten dollars being spent on television, it’s clear that TV remains the most important and cost effective advertising medium for companies looking to reach…

Read More

Uniqlo – Japanese clothing retail phenomenon with plans for world domination

Japanese clothing retail phenomenon

The first Uniqlo store opened in Japan in 1984, and it has since emerged as an international clothing brand with more ambitious plans for the future, writes Sorcha Corcoran. The emergence of international clothing brand name Uniqlo was the result of a typo when Japanese company Fast Retailing (FR) was launching the brand in China around 2000. Standing for Unique Clothing Warehouse, it was meant to be Uni-clo, but when the management team saw the misspelling they liked it and decided to go with the change, according to Daisuke Hase, PR manager, global marketing and communication department, FR. The first Uniqlo store, opened in 1984 in Japan, was previously a…

Read More

CEOs believe marketers lack business credibility and fail to focus on effectiveness – report

CEOs believe marketers lack business credibility and fail to focus on effectiveness

The vast majority of CEOs believe that marketers lack business credibility, are not the business growth generators they should be and are not focused enough on effectiveness, according to a report from Fournaise Marketing Group. In compiling its report, the company interviewed more than 600 large corporation and SMB CEOs and decision makers in Europe, the US, Asia and Australia. Some 73pc of the CEOs believe marketers lack business credibility and are unable to demonstrate how their cross-channel marketing strategies and campaigns help to increase their organisations’ top line in terms of more customer demand, sales, prospects, conversions and market share. Seventy-seven percent of respondents said marketers talk about brand…

Read More

Majority of consumers ignoring ads on social networking sites – Mintel

Business and Leadership Ltd.

Two-thirds (66pc) of UK consumers rarely pay attention to ads on social networking sites and over half (56pc) say they don’t like to buy products that they have seen advertised on such sites, according to research from Mintel. The Mintel report The Social Network and Social Media Market in the UK – May 2011 also finds that number of consumers agreeing that they rarely pay attention to ads on social networking sites increases to 70pc of users aged 25 to 34. And just 11pc of consumers say they actively pay attention to advertising on social networks whilst almost a third (31pc) listen instead to recommendations for products and services from their online social network. “Our research does not suggest that advertising on social…

Read More