Business and Leadership Ltd.

Starbucks customers in the UK and Ireland will be able to pay for their purchases by contactless payment from next spring, the coffee company has announced. Contactless payment will be enabled through Barclaycard, in partnership with Visa Europe. From early next year, customers in selected stores will have the option of paying for their coffees by holding their contactless credit or debit card over a payment terminal. Starbucks said that following last week’s launch of the UK’s first contactless mobile payment service by Barclaycard and Orange, customers will also be able to pay using their mobile phone. Subject to a successful initial pilot of contactless in Starbucks shops, the technology…

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Business and Leadership Ltd.

Google’s executive chairman and former CEO Eric Schmidt is to receive The Media Person of the Year Award at next month’s Cannes Lions International Festival of Creativity, it has been revealed today. Each year, the festival presents the award to a prominent personality who is seen as an influential figure in the development of today’s media landscape, ultimately playing an integral part in shaping the future of the creative communications industry. Previous recipients include Mark Zuckerberg, founder and CEO of Facebook; Steve Ballmer, CEO of Microsoft Corporation; Tony O’Reilly, CEO of Independent News & Media; Tsuneo Watanabe, chairman and editor-in-chief of The Yomiuri Shimbun Holdings; Sumner Redstone, chairman and CEO…

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Business and Leadership Ltd.

Tourism Ireland has launched major marketing drives in Britain and the United States to capitalise on the visits to Ireland this month by Queen Elizabeth II and President Obama. The organisation estimates that the visits will generate up to €150m in positive publicity worldwide. It said its promotional programme and publicity drive are being stepped up considerably, before, during and after the visits. Film footage has been commissioned of the various locations on the itineraries, which is being distributed to media in Britain and all over the US.  This covers the sites being visited, landscape and scenery, culture and heritage, as well as themes like Irish food, equestrian Ireland, genealogy,…

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New editor for TheJournal.ie

TheJournal.ie has announced the appointment of Susan Daly as its editor, following the resignation of Jennifer O’Connell, who has been involved in the site since it was set up in June 2010 and oversaw its launch last October. According to the site, O’Connell has stepped down from her role “to pursue a number of freelance projects and to spend more time with her young family”. She will continue to write for the TheJournal.ie . Daly, a former day news editor with the Irish Daily Star, has been promoted from the position of deputy editor of the site.

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Business and Leadership Ltd.

Augmented reality is playing a central part in a new Metro Herald competition that is giving away a new Mazda2 as its top prize. Since last Tuesday, Metro Herald has been running a teaser campaign encouraging readers to download a dedicated augmented reality app called Junaio on their Android smartphones or iPhones. From today, readers can hold their smartphones over the ads in a special Mazda takeover edition of the paper, to watch a selection of Mazda videos come to life in a bespoke, 3D augmented reality microsite. They can then visit the Mazda Ireland Facebook page to answer a simple question, based on the video, to enter the draw…

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Business and Leadership Ltd.

Sky has appointed Elaine Pyke to the newly created role of director of Sky Atlantic HD, the pay-tv company’s latest star channel which boasts dramas from the UK and abroad and over 10 million viewers. Pyke, who was previously head of drama at Sky, begins her new role immediately, reporting into Stuart Murphy. She will oversee the continuing expansion of the Sky Atlantic brand, as it continues to invest in the very best commissioned and acquired content for customers. As head of drama, Sky says Pyke has been at the forefront of the group’s drama commissioning strategy. The move indicates the importance the pay-television company is placing on its newest…

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Business and Leadership Ltd.

Budweiser is today launching a novel campaign that will see it bringing down the price of a pint as the temperature rises. Consumers who download the ‘Budweiser Ice Cold Index’ mobile app will be entitled to a free pint if the temperature reaches over 20�C. They will receive €2 off at participating Index bars when it’s 18�C or 19�C, and a €1 mobile voucher when it’s 16�C or 17�C. Anyone downloading the app can avail of these offers from today until 31 August and will also receive one free pint of Budweiser Ice Cold, regardless of the weather. The offer is limited to one free or money-off voucher per day,…

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Business and Leadership Ltd.

World Cup spending, a strong performance in Asia Pacific and growth in emerging consumer regions helped the ad industry globally to come out of recession in 2010 and post an impressive 10.6pc year-on-year increase to US$503bn, according to The Nielsen Company. “2010 was the year of recovery for the advertising industry,” said Randall Beard, global head of advertiser solutions for The Nielsen Company. “All global regions and every traditional medium (television, radio, newspapers and magazines) recorded a positive turnaround with highest percentage ad spend increases coming from Middle East/Africa and Latin America, which rose 26.7pc and 21.2pc respectively. Overall 23 out of 37 global markets posted double-digit ad growth last…

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Business and Leadership Ltd.

Regular posts, trustworthy brand news, new product information, contests and special offers are the five basic expectations fans have of brands on social media, according to new research from Millward Brown and Dynamic Logic, in co-operation with the World Federation of Advertisers (WFA). While these are the five health checks identified in the Value of a Fan report, five characteristics that can help pages stand out and drive a stronger brand response but may not all be appropriate to all brands, are a sense of fun, variety, innovation, interactivity and community. Value of a Fan suggests that successful pages deepen both brand equity and engagement. The research also notes that the pages generating the…

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Business and Leadership Ltd.

Jameson is running a global St Patrick’s Day party for online and real-world fans over 48 hours across four continents and seven time zones. The Jameson Global Party will take place in 18 different venues across the world, including Dublin, Sofia, Johannesburg, London, Montreal, Berlin and Astana. Using a range of digital initiatives, the Jameson Global Party will link the events at varying levels of connection, from photostreams and video greetings right through to a full three and a half hour TV-style broadcast live from the Mansion House in Dublin, Taboo in Johannesburg and The Military Club in Sofia. The broadcast will be headlined by Groove Armada and supported by Irish acts Codes…

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