UK marketing budgets down in Q4 2010 – Bellwether

Marketing budgets in the UK were revised down in the fourth quarter of 2010 amid uncertainty around the economic recovery, according to the latest IPA/BDO Bellwether survey, which was published today. Twenty-two percent of companies reported a downward revision compared with 17pc reporting an increase. The resulting net balance of -5.4pc was a one-year low.  This follows a marginal upgrade in Q3 of 0.5pc and, according to the IPA, points to a loss of economic growth momentum in the final quarter of the year. Business confidence was also down with marketing executives indicating that the financial prospects for their own companies dipped to the lowest in six quarters, and for…

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Quick response expected by social media complainers

amy kean

Consumers have higher expectations of social media customer services compared to more traditional channels, with one in four people complaining about brands through Twitter or Facebook expecting a response within an hour and 6pc expecting to hear back within 10 minutes, new research from Lightspeed Research and the IAB in the UK has revealed. On the other hand, 50pc of consumers who made complaints via a brand’s own website were happy to receive a response within a day and 27pc within three days. The survey of over 1,000 internet users in the UK found that younger people are more likely to use social media platforms to complain about brands. Fifteen percent…

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UK’s SEO market worth £436m in 2010

The natural search market in the UK grew 16pc in 2010 to a value of £436m, according to Econsultancy. The company, which has just published its 2011 SEO Agencies Buyer’s Guide , said this valuation reflects the total amount of money spent on search engine optimisation in the UK, including money spent on agency management services, technology and consultancy. “Overall, the SEO market continues to flourish, as it is a proven and highly effective method of delivering return on investment by successfully driving traffic and increasing sales,” said Jake Hird, senior research analyst at Econsultancy.

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iPhone Named Most Social Brand – Again

Apple’s iPhone has notched up its third consecutive year as the most social brand on the Vitrue 100 list. The list is compiled by analyzing online conversations on a daily basis across social networks blogs, micro-blogs, photo and video sharing sites using the Vitrue Social Media Index (SMI). According to Vitrue , there was an increase in the social buzz around consumer electronics goods in 2010 with 30pc of the brands that made this year’s list coming from that category. The next most popular category was fashion and retail with 20pc of the brands coming from this group. Vitrue said 2010 was the year of the deal, with an increase in retailers using social media…

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Amazon.com Tops UK etailer Customer Satisfaction Index

Amazon.com is the top performing retail website in terms of customer satisfaction in the UK, according to a new study from ForeSee Results. The site got a score of 84 in the fourth annual Christmas Customer Satisfaction Index across the UK’s top 40 online retail websites during December. Measured as a separate entity for the first time, it edged out Amazon.co.uk (83), which was the top performing UK online retailer in 2008 and 2009. Play.com increased two points to round out the top three companies scoring over 80 (last year, just one website scored over 80, generally considered the threshold for excellence whilst using this methodology). John Lewis increased one…

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Mobile marketing spend to hit 13.5bn by 2015 – Berg Insight

Mobile marketing and advertising is set to grow at an annual rate of 41pc to increase from €1.7bn in 2009 to €13.5bn in 2015, according to new research from Berg Insight. By 2015, it will account for 15.7pc of the total digital advertising market or 3.4pc of the total global ad spend for all media. Berg Insight said the mobile channel is becoming an integral part of the marketing media mix, “a progress that is eased by the increasing habitual mobile media consumption exercised by consumers”. “Handsets are extremely personal devices which people tend to always have within reach and most often switched on. This enables marketing opportunities which other…

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Americans most likely to be online social networkers

Americans are most likely to use online social networks, according to a new study from the Pew Global Attitudes Project. Of 22 markets (not including Ireland) studied between 7 April and 8 May, respondents in the US most often said they use websites like Facebook and MySpace: 46pc said they use such sites, 36pc use the internet, but do not access these sites, and 18pc said they never go online. Poland (43pc), Britain (43pc) and South Korea (40pc) were relatively close behind the United States in social network usage. And at least a third of all respondents in France (36pc), Spain (34pc), Russia (33pc) and Brazil (33pc) said they engage…

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New multiplex to make RTÉ and TG4 available across Northern Ireland

digital odyssey

The UK and Irish governments have announced the construction of a new, low power TV multiplex in order to continue providing TG4 in Northern Ulster following the switch to digital at the end of 2012. As well as carrying TG4, the multiplex, which will be part of the UK DTT system, will also transmit RTÉ 1 and RTÉ 2.  It is hoped that this will further increase the coverage of these channels in Northern Ireland, enabling approximately 90pc of the population there to receive their services on a free-to-air basis, either through overspill as before or via the new multiplex. As part of the Belfast (Good Friday) Agreement in April…

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Cruyff Criticises Barca Sponsorship Deal

Barcelona FC’s decision to agree to a €170m sponsorship deal with the Qatar Foundation has been criticized by Johan Cruyff, former player, and manager of the Catalan team. Chief finance director, Javier Faus, said that under the terms of the agreement the club will receive €30m each season for years, starting on July 1, 2011, and running until June 30, 2016, plus bonuses for trophies won that could total €5m. During the 2010/11 campaign, the club will also receive a further €15m in return for the Qatari-state-funded non-profit foundation being able to use the Barcelona logo, bringing the total of the deal to €170m. The club said Qatar Foundation will join Unicef…

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Tourism Ireland launches GB Twitter campaign

Tourism Ireland has launched a campaign in Britain to encourage people with Irish ancestry or connections to talk about their associations with Ireland on Twitter. Developed by Indicia, the ‘My Irish 140’ campaign works focuses on the number 140, the maximum number of characters in a tweet. The campaign began at 1.40am this morning and will continue over 140 hours. Followers are being encouraged to tweet about their connection to Ireland using the hash tag #makesmeirish and can include pictures and links. Their tweets enter them into a competition, with the prize on offer for the best ‘sweet tweet’ being 140-hour short break in Ireland, with smaller prizes awarded at random…

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