Business and Leadership Ltd.

Amazon.com is the top performing retail website in terms of customer satisfaction in the UK, according to a new study from ForeSee Results. The site got a score of 84 in the fourth annual Christmas Customer Satisfaction Index across the UK’s top 40 online retail websites during December. Measured as a separate entity for the first time, it edged out Amazon.co.uk (83), which was the top performing UK online retailer in 2008 and 2009. Play.com increased two points to round out the top three companies scoring over 80 (last year, just one website scored over 80, generally considered the threshold for excellence whilst using this methodology). John Lewis increased one…

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Business and Leadership Ltd.

Mobile marketing and advertising is set to grow at an annual rate of 41pc to increase from €1.7bn in 2009 to €13.5bn in 2015, according to new research from Berg Insight. By 2015, it will account for 15.7pc of the total digital advertising market or 3.4pc of the total global ad spend for all media. Berg Insight said the mobile channel is becoming an integral part of the marketing media mix, “a progress that is eased by the increasing habitual mobile media consumption exercised by consumers”. “Handsets are extremely personal devices which people tend to always have within reach and most often switched on. This enables marketing opportunities which other…

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Business and Leadership Ltd.

Americans are most likely to use online social networks, according to a new study from the Pew Global Attitudes Project. Of 22 markets (not including Ireland) studied between 7 April and 8 May, respondents in the US most often said they use websites like Facebook and MySpace: 46pc said they use such sites, 36pc use the internet, but do not access these sites, and 18pc said they never go online. Poland (43pc), Britain (43pc) and South Korea (40pc) were relatively close behind the United States in social network usage. And at least a third of all respondents in France (36pc), Spain (34pc), Russia (33pc) and Brazil (33pc) said they engage…

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digital odyssey

The UK and Irish governments have announced the construction of a new, low power TV multiplex in order to continue providing TG4 in Northern Ulster following the switch to digital at the end of 2012. As well as carrying TG4, the multiplex, which will be part of the UK DTT system, will also transmit RTÉ 1 and RTÉ 2.  It is hoped that this will further increase the coverage of these channels in Northern Ireland, enabling approximately 90pc of the population there to receive their services on a free-to-air basis, either through overspill as before or via the new multiplex. As part of the Belfast (Good Friday) Agreement in April…

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Business and Leadership Ltd.

Barcelona FC’s decision to agree a €170m sponsorship deal with the Qatar Foundation has been criticised by Johan Cruyff, former player and manager of the Catalan team. Chief finance director, Javier Faus, said that under the terms of the agreement the club will receive €30m each season for years, starting on July 1, 2011 and running until June 30, 2016, plus bonuses for trophies won that could total €5m. During the 2010/11 campaign the club will also receive a further €15m in return for the Qatari-state funded non-profit foundation being able to use the Barcelona logo, bringing the total of the deal to €170m. The club said Qatar Foundation will join Unicef…

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Business and Leadership Ltd.

Tourism Ireland has launched a campaign in Britain to encourage people with Irish ancestry or connections to talk about their associations with Ireland on Twitter. Developed by Indicia, the ‘My Irish 140’ campaign works focuses on the number 140, the maximum number of characters in a tweet. The campaign began at 1.40am this morning and will continue over 140 hours. Followers are being encouraged to tweet about their connection to Ireland using the hash tag #makesmeirish and can include pictures and links. Their tweets enter them into a competition, with the prize on offer for the best ‘sweet tweet’ being 140-hour short break in Ireland, with smaller prizes awarded at random…

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Business and Leadership Ltd.

Global ad spend on mobile channels is expected to exceed US$11bn annually by 2015, up from US$3.1bn this year, according to Juniper Research. The firm said this growth would be driven by brands seeking to capitalise on the personalised, targeted advertising and high levels of user engagement that mobile has to offer. Juniper’s new Mobile Advertising Strategies report finds that following a surge in app downloads brands are now looking to either offer dynamic advertising in-app or, as is the case with Barclaycard and Volkswagen, create their own apps in order to increase brand exposure and engagement. It said that advertisers like Starbucks and L’Oreal are making greater use of location-based campaigns , in which they…

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Business and Leadership Ltd.

The number of smartphone owners in the US increased by 14pc to 60.7 million in the three months ending October 2010, according to a new report from comScore. This means that one in four US mobile subscribers now owns a smartphone. RIM was the leading mobile smartphone platform in the US with a 35.8pc share of smartphone subscribers, followed by Apple with a 24.6pc share. Google Android increased its share of the market by 6.5 percentage points to 23.5pc of all smartphone subscribers. comScore’s report also found that in the three months to October, 68.1pc of US mobile subscribers used text messaging on their mobile device, up 2.1 percentage points…

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decoded

When physical meets digital, you get phygital and it is in this phygital world that the future of marketing lies, says Gavin Downes. As an ever-increasing amount of marketing planning focuses on building integrated campaigns that exist seamlessly in experiences between the physical and digital worlds, a new ‘phygital’ paradigm has emerged. It’s a term that was coined by McCann-owned agency Momemtum around two years ago. The growth of the phygital world has been clearly evident since then and marketing folk across the world are starting to take notice. Some game-changing case studies exist from around the globe, with brands such as Microsoft, Coca-Cola, T-Mobile, IBM, Nike, O2 and Heineken…

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Business and Leadership Ltd.

Engagement and advertising responsiveness are strongest on original content rather than social media sites, according to a new UK study carried out by GfK NOP for the Association of Online Publishers. Participants in the study – The New Rules of Engagement – revealed they are almost twice as likely to trust advertising and brands on content sites versus social media sites, while they are almost three times more likely to believe that content sites are better than social media sites at influencing positive brand opinion. According to the AOP, by examining the relationship between site and audience, the study also reveals that measures such as dwell time and frequency of…

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