Facebook hires first chief marketing officer

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Facebook has reportedly hired Rebecca Van Dyck as its first ever chief marketing officer. Van Dyck has been CMO for Levi’s at Levi Strauss & Co since April 2011 and during that time has worked on jeans brand’s ‘Go Forth’ campaign. Before joining Levi’s, she was senior director, worldwide marketing communications and advertising, at Apple. During her time there, she worked on the launches of a range of products, including the iPhone and the iPad. She joined Apple in 2007 after spending 12 years at Wieden+Kennedy, where she was a global account director for Nike. She is credited with being a primary architect of Nike’s ‘Just Do It’ campaign. Van…

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Aer Lingus provides Gold Circle members with Galaxy Tab 10.1 access

Joan O’Brien, Aer Lingus, Gary Twohig, Samsung Ireland, and Sara Campbell, Aer Lingus

Samsung Mobile Ireland has today announced a new partnership with Aer Lingus that will see the airline’s Gold Circle members given access to the Galaxy Tab 10.1 in the Gold Circle lounges in Dublin and London Heathrow. Aer Lingus has taken a number of Galaxy Tab 10.1 devices for the lounges and Samsung has worked with the airline to create an exclusive Tab 10.1 Hub. “We have worked closely with Aer Lingus to meet the needs of travellers,” said Gary Twohig, General Manager, Samsung Mobile Ireland. “Tab 10.1 comes pre-loaded with Samsung’s Readers Hub and Music Hub, providing instant access to more than 2.2 million books, 2,000 newspapers, 2,300 magazines…

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Radio ad effectiveness tool gets Irish launch

Business and Leadership Ltd.

The Independent Broadcasters of Ireland (IBI) and RTÉ Radio came together today for the joint launch in Ireland of a tool to measure the effectiveness of radio advertising. The two organisations said they had invested over €100,000 in launching RadioGauge in Ireland. They said the tool would enable advertisers and media buyers to measure the effectiveness of their advertisements and the impact of creativity on a campaign’s success for the first time. RadioGauge, which was commissioned by the UK’s Radio Advertising Bureau in 2006, was piloted by RTÉ Radio and the IBI with a number of advertising agencies during 2011. “This is probably the most significant collaboration between Independent Broadcasters…

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Increasingly multi-channel consumers expect consistent retail experience – Oracle survey

onlineshopping

More than half of consumers in the United States and Canada regularly use two or more channels before they make a purchase and they expect a consistent experience across all channels, according to a new survey from Oracle. The “ Cross-Channel Commerce: The Consumer View report details the results of a survey of more than 2,000 consumers in the US and Canada regarding their habits and expectations as they shop online, in stores and via mobile phones and tablets. Nearly 20pc of those surveyed said they expect to redeem the same coupons and promotions in stores and online. According to Oracle, the survey indicates that consumers expect instant gratification in stores. Seventy-five percent said they…

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LIDL champagne beats top brands

Business and Leadership Ltd.

Good news for food or drink producers trying to compete with bigger labels – Lidl champagne has scored higher in a Which? blind tasting than more expensive brands. Lidl’s Comte de Brismand Champagne, awarded the Which? Best Buy, scored 80pc in the blind tasting and was ranked above well-known labels Lanson, Moët & Chandon and Veuve Clicquot – all of which retail at significantly more than the Lidl offering, priced at under €18. Speaking about the achievement Aoife Clarke from Lidl said: “Again Lidl have shown that you really don’t need to break the bank to get quality products. The blind test clearly showed that our Comte de Brismand Champagne outperforms…

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Mobile growing in importance among UK ad agencies

MoPowered develops mobile commerce platform for SMEs

An increased number of UK advertising agencies are regularly including mobile as part of client proposals, but client understanding of the medium continues to be an obstacle, according to a survey by the Internet Advertising Bureau (IAB). The annual survey, conducted in October 2011, was completed by over 400 agency employees across 23 different agencies, making it the largest of its kind in the UK. It shows that mobile advertising is being bought less often as an experiment with the study showing a 33pc increase from last year as 28pc of agencies “regularly include mobile as part of client proposals”. However, 74pc of agencies still feel that client understanding of…

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More than a million Irish people now open to mobile ads – study

Business and Leadership Ltd.

The number of Irish adults who own a smartphone has jumped by 20pc to 750,000 since the end of 2010, according to a new study, which also suggests that more than a million people are open to mobile ads, and that there is increasing openness to location-based advertising. Carried out by Behaviour & Attitudes for Return2Sender, the research into Irish smartphone trends suggests that, based on last year’s figures, ownership will grow by another 80,000 in the next six months. The study also found that the number of mobile consumers accessing internet via mobile phone has increased by 5pc. More than one in four adults now source information online via…

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Facebook ad effectiveness increases in third quarter – TBG report

Business and Leadership Ltd.

Facebook ad click-through rates increased by 18.5pc in five key markets – the US, UK, France, Germany and Canada – in the third quarter of this year, according to a new research report from TBG Digital. The report also reveals that cost per click rates for Facebook advertisers fell by 10.8pc, while cost per thousand impressions rose by 7.1pc across the five major markets. In addition, the report finds that brand advertising continues to grow on the social network, increasing by 6.7pc to account for 53.7pc of total Facebook advertising output. And it reveals that the combined volumes of impressions in the top five sectors – entertainment, food and drink,…

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Brands need to target non-English speaking online consumers – Populis

Business and Leadership Ltd.

Irish businesses and brands need to turn their to targeting non-native English speaking online consumers who represent significant and increasing spending power, according to Populis, which has just released new research data on worldwide internet use, and the size and potential of the global internet population. A key finding of the research, which was conducted by Cebr on behalf of Populis, is the fact that there are currently 3.1 million Irish internet users who spend €6.1bn online, while over 150 million internet users in Germany, France and Italy are now spending more than €78bn. The research also reveals that non-native English speakers already make up the vast majority (84pc) of…

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Retailers lagging in m-commerce stakes – survey

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While a growing number of consumers are expected to be buying goods and services regularly via their mobiles within the next three years, retailers appear to be lagging behind in terms of providing the means for them to do so, according to a new survey. Carried out by Empirix and the Customer Experience Foundation, the survey of nearly 8,000 consumers and more than 2,000 professionals in the UK, US, France and Germany, found that 91pc of respondents believe m-commerce services will make their shopping experience more convenient. Ninety percent of respondents said the services will save them time in their shopping processes and 68pc said new mobile services will have…

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