Marketing

LinkedIn Introduces New Tools for Brand-Follower Connections LinkedIn launches tools to help brands engage with followers LinkedIn has announced the launch of two new tools to help brands connect with followers. The company said a select group of partners have signed up to use these tools initially, including AT&T;, Dell and Microsoft globally, and Philips in Europe. Targeted Updates for Enhanced Engagement The business networking site said that LinkedIn targeted updates and a follower statistics tab will give this initial group of marketers access to “the most robust targeting and analytics capabilities for their campaign initiatives on the platform from their LinkedIn Company Pages”. Robust Analytics for Campaign Initiatives It…

Ad agencies are struggling to develop their capabilities to match the requirements of an increasingly digital world, according to the Chief Marketing Officer Council. The majority of traditional advertising agencies are not meeting the challenges of the digital age, according to a new report from the Chief Marketing Officer (CMO) Council, which reveals that just 9pc of senior marketers believe agencies are doing a good job of evolving and expanding their service capabilities. The ‘More Gain, Less Strain’ study, which is based on a survey of more than 250 senior marketers around the world, as well as in-depth interviews with over 20 leading brand advertisers, claims that the marketing shift…

Batchelors has launched a new ad campaign today that it is hoping will reinvigorate the pea category. The four-week campaign, which was developed by Atomic, focuses on three real Irish farmers and asks the women of Ireland to vote for their favourite.  Three young farmers who hail from Wexford, Limerick and Kildare represent Batchelors’ three pea varieties – mushy, marrowfat and traditional – with each featuring in a high impact outdoor campaign. According to Batchelors, the campaign, which features the strapline “Nothing Fancy. But Very Tasty”, is intended to be a light-hearted reflection of the product truths. It asks “Which One Do You Want for Dinner” and focuses on outdoor…

Guinness is telling men to round up their friends for St Patrick’s Day with an online campaign that shows them herding together like sheep. The ad reportedly aims to poke fun at males, who Guinness believes are notoriously bad at organising themselves for a night out. In the video, seven men are herded past obstacles by a sheep dog, which navigates the group past potential obstructions such as a sofa and television, an Indian restaurant and girls on a dance floor, until they reach their final destination – a pub that serves Guinness. The 30-second trailer directs people to the full-length film on YouTube. Guinness is also attempting to set…

Kraft Foods will be supporting 20 Easter egg trails of varying sizes across Ireland this year by providing them with prizes of up to 1,000 Cadbury Easter eggs each. The company will be providing four large venue event prizes, each consisting of 1,000 Easter eggs. There will be five medium event prizes with between 500 and 1,000 eggs. Eight small event prizes will include 500 eggs, four performers and a set of games equipment. Finally, the company will give out two charity event prizes with 500 eggs, four performers and a set of games equipment. The company is inviting applications for the prizes between now and midday on Friday 2…

The winners of the 2012 Allianz Business to Arts Awards will be announced on 4 September at the Bord Gáis Energy Theatre. These awards seek to recognise the importance of arts and business organisations working together on projects. Stuart McLaughlin, chief executive of Business to Arts , said: “This year’s shortlisted projects reflect the ability of art to join ‘communities’ in the very broadest sense of that word. Whether it is through technology, music, performance art or commissioned pieces of artwork we see businesses of every size and from every community acting as facilitators through their sponsorship and support. Their employees, who act as participants or champions of their projects facilitate the production of art that…

Facebook has reportedly hired Rebecca Van Dyck as its first ever chief marketing officer. Van Dyck has been CMO for Levi’s at Levi Strauss & Co since April 2011 and during that time has worked on jeans brand’s ‘Go Forth’ campaign. Before joining Levi’s, she was senior director, worldwide marketing communications and advertising, at Apple. During her time there, she worked on the launches of a range of products, including the iPhone and the iPad. She joined Apple in 2007 after spending 12 years at Wieden+Kennedy, where she was a global account director for Nike. She is credited with being a primary architect of Nike’s ‘Just Do It’ campaign. Van…

Samsung Mobile Ireland has today announced a new partnership with Aer Lingus that will see the airline’s Gold Circle members given access to the Galaxy Tab 10.1 in the Gold Circle lounges in Dublin and London Heathrow. Aer Lingus has taken a number of Galaxy Tab 10.1 devices for the lounges and Samsung has worked with the airline to create an exclusive Tab 10.1 Hub. “We have worked closely with Aer Lingus to meet the needs of travellers,” said Gary Twohig, General Manager, Samsung Mobile Ireland. “Tab 10.1 comes pre-loaded with Samsung’s Readers Hub and Music Hub, providing instant access to more than 2.2 million books, 2,000 newspapers, 2,300 magazines…

The Independent Broadcasters of Ireland (IBI) and RTÉ Radio came together today for the joint launch in Ireland of a tool to measure the effectiveness of radio advertising. The two organisations said they had invested over €100,000 in launching RadioGauge in Ireland. They said the tool would enable advertisers and media buyers to measure the effectiveness of their advertisements and the impact of creativity on a campaign’s success for the first time. RadioGauge, which was commissioned by the UK’s Radio Advertising Bureau in 2006, was piloted by RTÉ Radio and the IBI with a number of advertising agencies during 2011. “This is probably the most significant collaboration between Independent Broadcasters…

More than half of consumers in the United States and Canada regularly use two or more channels before they make a purchase and they expect a consistent experience across all channels, according to a new survey from Oracle. The “ Cross-Channel Commerce: The Consumer View report details the results of a survey of more than 2,000 consumers in the US and Canada regarding their habits and expectations as they shop online, in stores and via mobile phones and tablets. Nearly 20pc of those surveyed said they expect to redeem the same coupons and promotions in stores and online. According to Oracle, the survey indicates that consumers expect instant gratification in stores. Seventy-five percent said they…