Steve Jobs Marketing Strategy (Is Pure Genius)

Moving the human race forward. That has been a mission of Apple since it was founded. When it comes to marketing, there is very little which is invented. Just as Mick Jagger of the Stones so poignantly summarized, “There is no future in rock ‘n roll music, it is all only recycled past.”

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Setanta HD launches tomorrow

The Setanta team at the launch of the new HD channel

The Setanta team at the launch of the new HD channel Setanta Ireland is set to become the first Irish channel to broadcast in high definition when it launches Setenta HD tomorrow (Saturday 27 November). The channel’s first day of live HD content will include Man United v Blackburn at 3pm, the second round of the FA Cup, Wales v New Zealand in international rugby and Juventus v Fiorentina. Setanta HD launches exclusively on UPC’s HD service and will be available from Saturday on UPC channel 412. “We announced in September that we would commence broadcasting in HD by Jan 2011, and with the help of UPC we are delighted to be…

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beIN Media Group to acquire Setanta Sports Australia

beIN Media Group to acquire Setanta Sports Australia

beIN Media Group to acquire Setanta Sports Australia beIN Media Group, the global media conglomerate, is in the final stages of acquiring Setanta Sports Australia , the international sports channel owned by Dublin-based Danu Investment Partners. Setanta Australia broadcasts a wide range of international football and rugby union, including such competitions as the German Bundesliga, Uefa Europa League and RBS Six Nations. The acquisition is subject to approval by Australia’s Foreign Investment Review Board. “We are very happy to take our brand to yet another admirable market. Australians are very passionate about sports and we are proud to fulfil this passion and provide them with a unique experience,” said Yousef Al-Obaidli, deputy CEO, beIN Media Group.…

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UK marketing budgets down in Q4 2010 – Bellwether

Business and Leadership Ltd.

Marketing budgets in the UK were revised down in the fourth quarter of 2010 amid uncertainty around the economic recovery, according to the latest IPA/BDO Bellwether survey, which was published today. Twenty-two percent of companies reported a downward revision compared with 17pc reporting an increase. The resulting net balance of -5.4pc was a one-year low.  This follows a marginal upgrade in Q3 of 0.5pc and, according to the IPA, points to a loss of economic growth momentum in the final quarter of the year. Business confidence was also down with marketing executives indicating that the financial prospects for their own companies dipped to the lowest in six quarters, and for…

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Wexford Festival Opera and PwC announce new arts initiative ‘Emerging Young Artist Award’

Business and Leadership Ltd.

Wexford Festival Opera in association with PwC has announced details of a new arts initiative to support and celebrate Ireland’s emerging young artists in the opera world. The award gives two emerging young Irish opera singers a bursary to help contribute towards the many costs associated with furthering their careers. The two artists are Dublin Soprano Rachel Croash and Connemara Baritone Rory Musgrave. Both have already collected an array of accolades reflecting their talent and both recipients have performed previously with Wexford Festival Opera. They were selected based on their past performances at the festival and their development as artists. “We are delighted to welcome PwC to our portfolio of…

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TV3’s Red Rock advertising campaign begins

Business and Leadership Ltd.

TV3 is launching a brand new commercial for its upcoming new soap Red Rock this weekend. Airing in the ad break of Coronation Street on Friday night, the 90-second ad, produced by Ian Power, is the first sign of what viewers can expect to see from the new soap in January. Red Rock will also be supported by a major outdoor campaign, as well as tactical activity across print, radio and social media. “We’re delighted to launch the second in a series of TV commercials for TV3. TV builds big brands, so what better medium than our own as the primary platform to launch Ireland’s newest soap,” said Deirdre Macklin,…

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Salman Rushdie: A Writer’s Tale

A Writer's Tale

Although best known as an author, Salman Rushdie previously enjoyed a successful career in advertising. Grainne Rothery heard him reminisce about his former life. Updated: October 13, 2017 As a novelist, Sir Salman Rushdie has received critical acclaim, numerous awards and accolades and, in 2007, a knighthood for his services to literature. He’s also been the subject of tremendous media attention since a fatwa was proclaimed against him by the Ayatollah Khomeini in 1988, following the publication of The Satanic Verses. His talent as not just a writer, but his ability to debate and publicly discuss hot-topics publicly on nationally followed broadcasted shows such as Real Time with Bill Maher,…

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UPC welcomes new look Oireachtas TV

Oireachtas TV

UPC welcomes new look Oireachtas TVPictured: Ceann Comhairle Sean Barrett, presenter John Bowman and Magnus Ternsjö, CEO of UPC Ireland UPC has welcomed the first broadcast of Ireland’s first fully fledged, dedicated parliamentary channel Oireachtas TV, which is being carried on UPC channel 207. Oireachtas TV will now provide unfiltered access to the parliamentary process to over one million households nationwide, including debates, committees and other proceedings from both houses of the Oireachtas. Since its launch on UPC, Oireachtas TV has increasd its viewership by 20pc following its move to channel 207, having previously being broadcast on channel 801. Now available alongside mainstream news and current affairs channels, the Oireachtas TV channel…

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Web Summit to ring Nasdaq Stock Market Opening Bell live onstage in Dublin

Business and Leadership Ltd.

The Nasdaq Stock Market Opening Bell will be rung onstage at the RDS during the Web Summit on 30 October, marking it the first time it has been opened from Ireland. Typically, bell ceremonies are hosted at the Nasdaq MarketSite in Times Square in New York and remote Opening and Closing Bell ceremonies are extremely rare. 

The Nasdaq Opening Bell will take place in front of an audience of over 7,000 and will be carried live by dozens of TV stations to a potential audience of millions. This year, the Web Summit is evolving to become a three-day festival of ideas with over 300 speakers and 7,000 attendees. General tickets…

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