Marketing

Steve Jobs Marketing Strategy (Is Pure Genius)

Steve Jobs Genius Marketing Strategy

Steve Jobs Marketing Genius When it comes to marketing, there is very little which is invented. Just as Mick Jagger of the Stones so poignantly summarized, “There is no future in rock ‘n roll music, it is all only recycled past.” Steve Jobs marketing genius was in seeing the brilliance of Nike, in showcasing star athletes of the 80s such as Michael Jordan, John McEnroe, and Lester Hayes, and slapping their logo next to them. Nike knew the psychology would take over, and take over it did. Jobs’ did the same, but instead of star athletes, he created sexy products and used psychology to build an “elite brand.” He knew…

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How To Best Fake a Trend on Twitter

What is a hashtag? Well, the obvious answer is that if something is quite popular, it is going to get retweeted a lot. But it is possible to pay someone to make something trend artificially? Of course. Where there is money to be made, rules will be broken. Twitter makes money by allowing businesses to push “Promoted Tweets.” However, those adverts are clearly marked. But there are companies that try and get around Twitter’s rules. They offer to make something trend for a price. How do they do that? They use bots. Bots are automated accounts, and you can make them say anything you like. If you’ve got enough of them, you can make it…

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Marketers Lacking Digital/Social Media Analytical Skills

Social Media Engagement

Social Media Engagement Global digital marketing spend is expected to increase in 2018. As we enter the new year consumer engagement levels and analytical skills remain limited. This includes across channels, according to Alterian’s annual marketer survey. The survey polled nearly 1,500 marketers, agencies, marketing service providers and systems integrators worldwide. This year’s topic, ‘ How Engaged is Your Brand? ’, examined marketing expenditure, social media measurement and the level of personalization across digital channels. About half of survey respondents estimate that overall marketing expenditure will increase slightly (5-25pc) over the next year. It is also seen that an additional 9pc said it would improve significantly (25pc or more). This, according to Alterian, suggests an opportunity for industry…

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Brand Champion – the Q&A series: Simon Demery

Simon Demery is the general sales manager for Swizzels in Ireland where he is responsible for all aspects of the business with particular focus on the sales and marketing function in Ireland. He works closely with agents and customers to plan at least six to eight months in advance for key sales periods such as Halloween, Christmas, Valentine’s Day and key summer activity. Swizzels Matlow was established in 1928 and started as a market stall in Hackney, London. Today, the factory in New Mills now produces more than 14 tons of chew sweets, 40,000 bags of Rainbow Drops and nearly 300,000 Double Lollies every day with 24-hour production. Swizzels has…

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KBC Research Shows 41pc of Irish Consumers Plan Home Improvements

Irish Home Improvement

Updated: Oct. 13, 2017 Looking for KBC Home Improvement Ideas? New research released by KBC Bank Ireland shows that Irish consumers are on a home improvement buzz. There are good reasons for this trend as rates are low and an influx of good workers are available for hire locally and nearby. A total of 41pc of Irish consumers are planning to tackle home improvements over the next 12–18 months. With a further 23pc having just completed home improvement work in the past year. A desire to freshen up the home (63pc) and create more storage space (30pc) are among the main reasons for upcoming home improvements. Almost one-third (32pc) of prospective DIY-ers said they…

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Ryanair Officially Joins Facebook Marks 30th Birthday

Ryanair has officially joined Facebook and launched a competition via the social media site to mark its 30th birthday. The ‘30 Names 30 Planes’ competition offers 30 fans the chance to have their name and face pictured on one of 30 Ryanair aircraft. Fans can upload their photo and download a CGI video of their Ryanair plane bearing their name and face on the new Facebook page, and the 30 winners will be announced in September. Otherwise, on the page, Ryanair will offer its 100m customers the latest route news and developments, other competitions and offers and real-time customer service. The Facebook page is part of Ryanair’s strategy to expand…

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UPC Ireland agrees to buy TV3 for €80m

Liberty Global subsidiary UPC Ireland has agreed to acquire TV3 for €80m from private equity group Doughty Hanson. UPC Ireland will pay an additional contingent amount of €7m payable based on TV3 hitting certain targets. On completion of the acquisition, TV3 will become part of Liberty Global. TV3 is the number one channel in Ireland after public broadcaster RTÉ1 with an audience share of 12pc. In 2014, the TV3 Group achieved its best set of operating results since 2008. Magnus Ternsjö, CEO of UPC Ireland, said: “The investment we are making today secures the long-term future of TV3. With its wide range of home-grown programming, TV3 holds a unique place…

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Etihad Airways announced as sponsor of international live streaming of GAA matches

Etihad Airways has been announced as sponsor of GAAGO’s international live streaming of the GAA Championship 2015. GAAGO is the GAA and RTÉ’s online streaming service for Gaelic games outside of Ireland. It is live streaming over 45 GAA football and hurling senior championship matches in the summer, plus the concluding stages of the Electric Ireland GAA minor championships and the Bord Gais Energy GAA Hurling U21 Championship Final. In addition to sponsoring these matches on GAAGO, as part of the sponsorship agreement, GAAGO customers will receive a discount on various programmes when purchasing tickets using the promo code Etihad before the end of June. The airline has partnered with…

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€1m Rabodirect campaign focuses on truth

€1m Rabodirect campaign focuses on truth

Telling the truth is the central theme of an integrated online and off-line marketing campaign for Rabodirect, which launches next Monday and will involve a spend of €1m. According to Rabodirect, the ‘Truth’ campaign, which was developed together with Brando, will take the bank’s straight-talking approach to a new level and will continue to challenge traditional banking. The campaign will run from 16 March through to June across TV, radio, outdoor, press and online media. The TV ads, which were directed by former Father Ted director, Declan Lowney, will go out on RTE, TV3, TG4, Paramount, Setanta and Channel 6. The bank’s own employees feature in the online banner campaign…

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Tourism Ireland in joint campaign with VLM Airlines

Poster ad on Thameslink trains in the Luton area, part of Tourism Ireland

Tourism Ireland is running a joint campaign until the end of June with VLM Airlines to promote a new flight to Waterford from Luton. The campaign includes poster ads on Thameslink trains in the Luton area, which will be seen by an estimated 500,000 commuters, new video footage of Waterford, as well as online ads running on key websites and targeting prospective holidaymakers living in the Luton area. VLM is also running press ads in newspapers such as The Irish Post and The Irish World, with the aim of targeting the Irish diaspora. A visit to Waterford, Kilkenny and Wexford for travel and lifestyle journalists will also be arranged. The…

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