Marketing

Steve Jobs’ Genius Marketing Strategy

Steve Jobs Genius Marketing Strategy

When it comes to marketing, there is very little which is actually invented. Just as Mick Jagger of the Stones so poignantly summarized, “There is no future in rock ‘n roll music, it is all only recycled past. Jobs, in seeing the brilliance of Nike, in showcasing star athletes of the 80s such as Michael Jordan, John McEnroe, and Lester Hayes, and slapping their logo next to them. Nike knew the psychology would take over, and take over it did. Jobs’ did the same, but instead of star athletes, he created sexy products and used psychology to build an “elite brand.” He knew with just 5% of the market share…

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KBC Research Shows 41pc of Irish Consumers Plan Home Improvements

Irish Home Improvement

Updated: Oct. 13, 2017 Looking for Home Improvement Ideas? New research released by KBC Bank Ireland shows that Irish consumers are on a home improvement buzz. There are good reasons for this trend as rates are low and an influx of good workers are available for hire locally and nearby. A total of 41pc of Irish consumers are planning to tackle home improvements over the next 12–18 months. With a further 23pc having just completed home improvement work in the past year. A desire to freshen up the home (63pc) and create more storage space (30pc) are among the main reasons for upcoming home improvements. Almost one-third (32pc) of prospective DIY-ers said they want…

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Ryanair officially joins Facebook and first competition is to mark its 30th birthday

Ryanair has officially joined Facebook and launched a competition via the social media site to mark its 30th birthday. The ‘30 Names 30 Planes’ competition offers 30 fans the chance to have their name and face pictured on one of 30 Ryanair aircraft. Fans can upload their photo and download a CGI video of their Ryanair plane bearing their name and face on the new Facebook page, and the 30 winners will be announced in September. Otherwise, on the page, Ryanair will offer its 100m customers the latest route news and developments, other competitions and offers and real-time customer service. The Facebook page is part of Ryanair’s strategy to expand…

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UPC Ireland agrees to buy TV3 for €80m

Liberty Global subsidiary UPC Ireland has agreed to acquire TV3 for €80m from private equity group Doughty Hanson. UPC Ireland will pay an additional contingent amount of €7m payable based on TV3 hitting certain targets. On completion of the acquisition, TV3 will become part of Liberty Global. TV3 is the number one channel in Ireland after public broadcaster RTÉ1 with an audience share of 12pc. In 2014, the TV3 Group achieved its best set of operating results since 2008. Magnus Ternsjö, CEO of UPC Ireland, said: “The investment we are making today secures the long-term future of TV3. With its wide range of home-grown programming, TV3 holds a unique place…

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Etihad Airways announced as sponsor of international live streaming of GAA matches

Etihad Airways has been announced as sponsor of GAAGO’s international live streaming of the GAA Championship 2015. GAAGO is the GAA and RTÉ’s online streaming service for Gaelic games outside of Ireland. It is live streaming over 45 GAA football and hurling senior championship matches in the summer, plus the concluding stages of the Electric Ireland GAA minor championships and the Bord Gais Energy GAA Hurling U21 Championship Final. In addition to sponsoring these matches on GAAGO, as part of the sponsorship agreement, GAAGO customers will receive a discount on various programmes when purchasing tickets using the promo code Etihad before the end of June. The airline has partnered with…

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€1m Rabodirect campaign focuses on truth

Telling the truth is the central theme of an integrated online and off-line marketing campaign for Rabodirect, which launches next Monday and will involve a spend of €1m. According to Rabodirect, the ‘Truth’ campaign, which was developed together with Brando, will take the bank’s straight-talking approach to a new level and will continue to challenge traditional banking. The campaign will run from 16 March through to June across TV, radio, outdoor, press and online media. The TV ads, which were directed by former Father Ted director, Declan Lowney, will go out on RTE, TV3, TG4, Paramount, Setanta and Channel 6. The bank’s own employees feature in the online banner campaign…

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Tourism Ireland in joint campaign with VLM Airlines

Tourism Ireland is running a joint campaign until the end of June with VLM Airlines to promote a new flight to Waterford from Luton. The campaign includes poster ads on Thameslink trains in the Luton area, which will be seen by an estimated 500,000 commuters, new video footage of Waterford, as well as online ads running on key websites and targeting prospective holidaymakers living in the Luton area. VLM is also running press ads in newspapers such as The Irish Post and The Irish World, with the aim of targeting the Irish diaspora. A visit to Waterford, Kilkenny and Wexford for travel and lifestyle journalists will also be arranged. The…

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Aer Lingus invests €2m in ‘smart’ TV ad campaign

Aer Lingus has invested around €2m in a new TV advertising campaign which aims to bring the aviation brand into the modern day. Entitled ‘Smart Flies Aer Lingus’, it shows the many ‘smart’ travellers who choose Aer Lingus, ranging from families to leisure and business and highlights checking in via mobile phone. It also features in-flight entertainment options, as well as the new full lie-flat beds available to business class guests on transatlantic flights. Irish actor Chris O’Dowd provides the voiceover and the soundtrack used in the ad is ‘A Sentimental Journey’ performed by the Metrepole Orchestra. “The launch of the new Aer Lingus brand manifesto ad is a further stage…

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Ryanair upgrades mobile app with improved ‘My Ryanair’ registration function

Ryanair has upgraded its mobile app with an improved ‘My Ryanair’ customer registration function, which allows customers to create their own personal profile and securely store payment and passport details on the app. Otherwise the app allows users to search Ryanair’s 1,600 low fare routes, choose and book fares and allocated seats, manage bookings, book hotels and care hire and check in and download mobile boarding passes. Available in both IOS and Android format, the Ryanair app has been downloaded over 6m times to date. Further additions to the ‘My Ryanair’ customer registration service will be added later this year, which will allow users to add family members to their…

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EY to sponsor new Irish Hockey League

EY Ireland has announced its exclusive sponsorship of the newly formed Irish Hockey League. The all-island EY Irish Hockey League will see 20 of Ireland’s top male and female clubs compete to become league champions over a 19 week-season. The first match of the league will take place in September 2015 with the final set for April 2016. “By supporting the highest performing teams in the sporting arena, as exemplified by the Irish Hockey League, we hope to expand on our own strategy to inspire effective and engaged teaming within our firm,” said EY Ireland managing partner, Mike McKerr. “We are delighted to have EY as the sponsor of the new EY Irish…

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