KBC Home Improvement Research Shows 41pc of Irish Consumers Plan Home Improvements

Irish Home Improvement

Updated: Aug. 13, 2019 Looking for KBC Home Improvement Ideas? New research released by KBC Bank Ireland shows that Irish consumers are on a home improvement buzz. There are good reasons for this trend as rates are low and an influx of good workers are available for hire locally and nearby. A total of 41pc of Irish consumers are planning to tackle home improvements over the next 12–18 months. With a further 23pc having just completed home improvement work in the past year. A desire to freshen up the home (63pc) and create more storage space (30pc) are among the main reasons for upcoming home improvements. Almost one-third (32pc) of prospective DIY-ers said they…

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Steve Jobs Marketing Strategy (Is Pure Genius)

Steve Jobs Marketing Genius Moving the human race forward. That has been a mission of Apple since it was founded. When it comes to marketing, there is very little which is invented. Just as Mick Jagger of the Stones so poignantly summarized, “There is no future in rock ‘n roll music, it is all only recycled past.” Steve Jobs marketing genius was in seeing the brilliance of Nike, a shoe company, in showcasing star athletes of the 80s such as Michael Jordan, John McEnroe, and Lester Hayes, and slapping Nike’s logo next to them. Nike knew the psychology would take over, and take over it did. Honor great athletes. That…

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Setanta HD launches tomorrow

The Setanta team at the launch of the new HD channel

The Setanta team at the launch of the new HD channel Setanta Ireland is set to become the first Irish channel to broadcast in high definition when it launches Setenta HD tomorrow (Saturday 27 November). The channel’s first day of live HD content will include Man United v Blackburn at 3pm, the second round of the FA Cup, Wales v New Zealand in international rugby and Juventus v Fiorentina. Setanta HD launches exclusively on UPC’s HD service and will be available from Saturday on UPC channel 412. “We announced in September that we would commence broadcasting in HD by Jan 2011, and with the help of UPC we are delighted…

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Irish Mobile Marketing Company Raises €10m In Investor Backing

Irish mobile marketing company raises €10m in investor backing

Irish mobile marketing company raises €10m in investor backing Irish mobile phone marketing business Brandtone has raised almost €10m in backing from investors. Unilever Ventures is one of the backers of the company, which was set up less than two years ago to develop mobile phone marketing systems. Other investors include Belgian firm Verlinvest, Vision Private Equity, and Enterprise Ireland. With headquarters in Dublin, Brandtone has operations in five countries and is run by entrepreneur Donald Fitzmaurice, who previously set up nanotechnology firm Ntera. Brandtone uses a free phone system to gather information on consumers, who are incentivized with mobile phone credit and other ‘rewards’ from big brands. The company has targeted South…

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DoneDeal sponsoring Setanta Sports FA Cup coverage

Online classified ads site DoneDeal announced today that it’s sponsoring Setanta Sports’s coverage of this year’s FA Cup. The sponsorship will include DoneDeal stings throughout the broadcast of 30 live games. The official announcement was made this morning at Setanta Sports offices with the FA Cup on hand. “There is a natural fit between DoneDeal and Ireland’s leading premium sports broadcaster,” said Irene Parker, marketing manager at DoneDeal. “We see the sponsorship of the prestigious FA Cup as the perfect platform to drive new traffic to the 60,000 listings in our cars section. This sponsorship is a key part of DoneDeal’s 2015 marketing strategy to grow our motoring section.” “The FA Cup…

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Brand Champion – the Q&A series: Simon Demery

Brand champion – the Q&A series: Simon DemeryPictured: Simon Demery, general sales manager for Swizzels in Ireland Simon Demery is the general sales manager for Swizzels in Ireland where he is responsible for all aspects of the business with particular focus on the sales and marketing function in Ireland. He works closely with agents and customers to plan at least six to eight months in advance for key sales periods such as Halloween, Christmas, Valentine’s Day and key summer activity. Swizzels Matlow was established in 1928 and started as a market stall in Hackney, London. Today, the factory in New Mills now produces more than 14 tons of chew sweets,…

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UPC Ireland agrees to buy TV3 for €80m

Liberty Global subsidiary UPC Ireland has agreed to acquire TV3 for €80m from private equity group Doughty Hanson. UPC Ireland will pay an additional contingent amount of €7m payable based on TV3 hitting certain targets. On completion of the acquisition, TV3 will become part of Liberty Global. TV3 is the number one channel in Ireland after public broadcaster RTÉ1 with an audience share of 12pc. In 2014, the TV3 Group achieved its best set of operating results since 2008. Magnus Ternsjö, CEO of UPC Ireland , said: “The investment we are making today secures the long-term future of TV3. With its wide range of home-grown programming, TV3 holds a unique place in the heart of Irish…

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Bitbuzz Integrates Wi-Fi Offering with Costa Loyalty Programme

Irish Wi-Fi provider Bitbuzz has integrated its offering with the Costa customer loyalty programme, the Coffee Club, in what the partners are saying is the first scheme of its kind in Ireland. Costa launched its first store in Ireland in 2004 at Belfast City Airport and now has 60 stores employing over 600 people in Ireland and Northern Ireland. Bitbuzz has been providing complimentary Wi-Fi to all Costa stores in Ireland since 2010. Registered Costa Coffee Club members can now avail themselves of complimentary Bitbuzz Wi-Fi, without the need for vouchers. Bitbuzz has been working with its location partners, such as Costa, to introduce brand loyalty through Wi-Fi for some…

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Games on: London 2012 sponsorship

olympics

Games on: London 2012 sponsorship As the clock ticks towards London 2012, brands are upping the ante in order to become as globally visible as possible to consumers, writes Grainne Rothery. As the opening ceremony for London 2012 edges closer, the €4.5bn battle for the hearts and minds of consumers is set to be cranked up a few notches as the official sponsors of the Games – and no doubt a few gatecrashers to the party – jostle for position. Recent analysis by consultancy company Onside Sponsorship reveals that Irish consumers could potentially receive Olympic-branded communications from more than 65 brands in the run-up to the Games. This is made…

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beIN Media Group to acquire Setanta Sports Australia

beIN Media Group to acquire Setanta Sports Australia

beIN Media Group to acquire Setanta Sports Australia beIN Media Group, the global media conglomerate, is in the final stages of acquiring Setanta Sports Australia, the international sports channel owned by Dublin-based Danu Investment Partners. Setanta Australia broadcasts a wide range of international football and rugby union, including such competitions as the German Bundesliga, Uefa Europa League and RBS Six Nations. The acquisition is subject to approval by Australia’s Foreign Investment Review Board. “We are very happy to take our brand to yet another admirable market. Australians are very passionate about sports and we are proud to fulfil this passion and provide them with a unique experience,” said Yousef Al-Obaidli,…

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