Marketing

Ryanair officially joins Facebook and first competition is to mark its 30th birthday

Ryanair has officially joined Facebook and launched a competition via the social media site to mark its 30th birthday. The ‘30 Names 30 Planes’ competition offers 30 fans the chance to have their name and face pictured on one of 30 Ryanair aircraft. Fans can upload their photo and download a CGI video of their Ryanair plane bearing their name and face on the new Facebook page, and the 30 winners will be announced in September. Otherwise, on the page, Ryanair will offer its 100m customers the latest route news and developments, other competitions and offers and real-time customer service.…

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Etihad Airways announced as sponsor of international live streaming of GAA matches

Etihad Airways has been announced as sponsor of GAAGO’s international live streaming of the GAA Championship 2015. GAAGO is the GAA and RTÉ’s online streaming service for Gaelic games outside of Ireland. It is live streaming over 45 GAA football and hurling senior championship matches in the summer, plus the concluding stages of the Electric Ireland GAA minor championships and the Bord Gais Energy GAA Hurling U21 Championship Final. In addition to sponsoring these matches on GAAGO, as part of the sponsorship agreement, GAAGO customers will receive a discount on various programmes when purchasing tickets using the promo code Etihad…

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€1m Rabodirect campaign focuses on truth

Telling the truth is the central theme of an integrated online and off-line marketing campaign for Rabodirect, which launches next Monday and will involve a spend of €1m. According to Rabodirect, the ‘Truth’ campaign, which was developed together with Brando, will take the bank’s straight-talking approach to a new level and will continue to challenge traditional banking. The campaign will run from 16 March through to June across TV, radio, outdoor, press and online media. The TV ads, which were directed by former Father Ted director, Declan Lowney, will go out on RTE, TV3, TG4, Paramount, Setanta and Channel 6.…

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Ryanair upgrades mobile app with improved ‘My Ryanair’ registration function

Ryanair has upgraded its mobile app with an improved ‘My Ryanair’ customer registration function, which allows customers to create their own personal profile and securely store payment and passport details on the app. Otherwise the app allows users to search Ryanair’s 1,600 low fare routes, choose and book fares and allocated seats, manage bookings, book hotels and care hire and check in and download mobile boarding passes. Available in both IOS and Android format, the Ryanair app has been downloaded over 6m times to date. Further additions to the ‘My Ryanair’ customer registration service will be added later this year,…

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EY to sponsor new Irish Hockey League

EY Ireland has announced its exclusive sponsorship of the newly formed Irish Hockey League. The all-island EY Irish Hockey League will see 20 of Ireland’s top male and female clubs compete to become league champions over a 19 week-season. The first match of the league will take place in September 2015 with the final set for April 2016. “By supporting the highest performing teams in the sporting arena, as exemplified by the Irish Hockey League, we hope to expand on our own strategy to inspire effective and engaged teaming within our firm,” said EY Ireland managing partner, Mike McKerr. “We are delighted to…

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Aer Lingus named official airline partner to the IRFU

Aer Lingus and the IRFU have agreed a three-year partnership that will see the airline flying players, management and support staff around Europe as they take part in the RBS 6 Nations Championships and other international tournaments. As the official airline of the Irish Rugby team, Aer Lingus will re-name one of its aircraft Green Spirit which will be transformed with IRFU and player branding. This aircraft will be unveiled in early May 2015 while a second plane will be branded in similar livery as the team sets off to the World Cup in England and Wales in September. In…

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Dublin Bay Prawn Festival launches

The Dublin Bay Prawn Festival has been launched in the fishing village of Howth. The final preparations are now in place for the food festival, which takes place in Howth Harbour from 24–26 April. Now in its fifth year, the three-day Dublin Bay Prawn Festival has grown into one of the largest festivals in Ireland, popular with foodies and families alike. Local restaurants, bars and cafés will join to host a variety of food experiences, including the main attraction, a ‘Food Village’ serving the freshest seafood and the iconic Dublin Bay prawn, cooked every way imaginable in a marquee on…

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KBC research shows 41pc of Irish consumers plan home improvements

New research released by KBC Bank Ireland shows that Irish consumers are on a home improvement buzz. A total of 41pc of Irish consumers are planning to tackle home improvements over the next 12–18 months, with a further 23pc having just completed home improvement work in the past year. A desire to freshen up the home (63pc) and create more storage space (30pc) are among the main reasons for upcoming home improvements. Almost one-third (32pc) of prospective DIY-ers said they want to invest in their home as they plan to stay there for a few years yet. Among those who…

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Jam, Marmite, Nutella and beans most confiscated food items at London City Airport

Plenty of people each year fall foul of airport regulations. No more than 100ml of liquids can be taken in hand luggage – that means tins and jars of food, including anything from baked beans to maple syrup and jam to chocolate spread. London City Airport has revealed the most common food items confiscated from passengers who haven’t read the rules and the top five confiscated items are jam or marmalade, Marmite, Golden Syrup, Nutella and Heinz Baked Beans. However, the airport does not let the grub go to waste and has donated 300 items collected between January and March…

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CoderDojo Coolest Projects launches free public event in RDS

The CoderDojo Coolest Projects has launched a free public event in RDS. On 13 June young coders from Ireland and around the world will fly in to the biggest Coolest Projects Awards yet at the RDS to showcase their IT skills. Attendants are being told to expect cool apps, games, websites, robots and ‘hacks’ to make people’s lives run better. Coolest Projects 2015 offers coders aged seven to 17 the chance to submit individual or group projects using their creativity and skills with computer languages and hardware. Karina Corbett

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