Steve Jobs Marketing Strategy (Is Pure Genius)

Steve Jobs - A Pure Genius

Moving the human race forward. That has been a mission of Apple since it was founded. When it comes to marketing, there is very little which is invented. Just as Mick Jagger of the Stones so poignantly summarized, “There is no future in rock ‘n roll music, it is all only recycled past.”

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Bitbuzz Integrates Wi-Fi Offering with Costa Loyalty Programme

Business and Leadership Ltd.

Irish Wi-Fi provider Bitbuzz has integrated its offering with the Costa customer loyalty programme, the Coffee Club, in what the partners are saying is the first scheme of its kind in Ireland. Costa launched its first store in Ireland in 2004 at Belfast City Airport and now has 60 stores employing over 600 people in Ireland and Northern Ireland. Bitbuzz has been providing complimentary Wi-Fi to all Costa stores in Ireland since 2010. Registered Costa Coffee Club members can now avail themselves of complimentary Bitbuzz Wi-Fi, without the need for vouchers. Bitbuzz has been working with its location partners, such as Costa, to introduce brand loyalty through Wi-Fi for some…

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Americans to Read Feature about Kerry Written by Andrew McCarthy in National Geographic Traveler

Cover of the latest edition of National Geographic Travel magazine

A travel magazine showcasing Kerry and Ireland hit the newsstands across the US this month, profiling holidays to millions of American travellers – and potential holidaymakers for the island of Ireland. The February/March edition of National Geographic Traveler, one of the world’s most widely read travel publications, with more than nine million readers, features a spectacular cover shot of Ross Castle in Killarney and the headline ‘Return to Ireland – A Journey Home’. Inside the magazine, there is 11 pages dedicated to Kerry, with some stunning photographs and great suggestions for American travellers – encouraging them to discover the ‘lyrical hills of Co Kerry’. The author of the article is…

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Ireland Named ‘Best Tourism Destination’ in US Travel Magazine Awards for Second Year Running

Business and Leadership Ltd.

For the second year running, Ireland has been named ‘Best Tourism Destination’ by frequent travellers in the US. In a survey conducted during 2013, more than 22,000 readers of American travel magazine Global Traveler named Ireland their favourite tourism destination overall. The magazine asked its business and luxury traveller readers to select their favourite destination, airline and other travel-related products and services – and Ireland took the number one spot for ‘Best Tourism Destination’. The awards ceremony will be held later today, 10 December in Los Angeles. “We are delighted that Ireland has been singled out once again for this accolade by the readers of Global Traveler magazine,” said Niall Gibbons,…

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Setanta to Broadcast Ireland’s GAA Football Matches in HD

Business and Leadership Ltd.

Ireland’s first broadcast of Gaelic games in high definition is set to take place this Saturday evening when Setanta shows the Armagh vs Dublin football match. The game will be available on Setanta HD to UPC digital customers, as will at least seven other Allianz League games, including Dublin’s big football clashes with Cork, Kerry and Down. Hurling fans, meanwhile, will get to see the Tipperary and Kilkenny match in high definition on 12 February. “Setanta are showing 15 games in total and a minimum of eight will be in HD on the UPC service, including four Dublin games,” said Colin Morgan, CEO of Setanta Ireland.  “All of Setanta’s games are on…

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Multi Touch Attribution Evolution

Multi-Touch Attribution Is Not Dead, It's Evolved

MTA pioneer Jeff Greenfield argues that Multi-Touch Attribution (MTA) has evolved rather than becoming obsolete. MTA addresses the complexity of the digital marketing landscape, offering granular insights into customer journeys.

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Is a brand name important?

Would Ingvar Kampard Elmtaryol Agunnaryd have been as strong a name as Ikea?

Is a brand name important?Pictured: Would Ingvar Kampard Elmtaryol Agunnaryd have been as strong a name as Ikea? Having worked on numerous brand naming projects over the years, Niall Corcoran understands the potential pitfalls around choosing a name, as well as the advantages that picking the right one can bring. Here, he shares some of his key tips on naming brands and companies. “Whatever brand name we choose doesn’t really matter as the brand, in time, will be defined by the service we deliver”. This was a quote from a senior executive in an organisation whose brand we worked on recently. In some respects he is right. A brand like…

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Quinn Healthcare Transitions to ‘Laya Healthcare’ in Strategic Rebranding Initiative

Laya Healthcare

Quinn Healthcare rebranding to Laya Healthcare Quinn Healthcare said today that the company is set to be renamed Laya Healthcare. The company, which underwent a management buyout last December, said the name is derived from its promise to its members – “looking after you always”. It said it is currently in the process of transitioning to the new brand. “As from today, May 1st, our new underwriter is Elips Insurance Limited, a wholly owned subsidary of SwissRe,” said Dónal Clancy, managing director. “There will be no operational impact on members during the transition period, it’s very much business as usual. “Quinn Healthcare continues to sell and renew policies and pay…

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Setanta HD launches tomorrow

The Setanta team at the launch of the new HD channel

The Setanta team at the launch of the new HD channel Setanta Ireland is set to become the first Irish channel to broadcast in high definition when it launches Setenta HD tomorrow (Saturday 27 November). The channel’s first day of live HD content will include Man United v Blackburn at 3pm, the second round of the FA Cup, Wales v New Zealand in international rugby and Juventus v Fiorentina. Setanta HD launches exclusively on UPC’s HD service and will be available from Saturday on UPC channel 412. “We announced in September that we would commence broadcasting in HD by Jan 2011, and with the help of UPC we are delighted to be…

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