The Setanta team at the launch of the new HD channel

Setanta Ireland is set to become the first Irish channel to broadcast in high definition when it launches Setenta HD tomorrow (Saturday 27 November). The channel’s first day of live HD content will include Man United v Blackburn at 3pm, the second round of the FA Cup, Wales v New Zealand in international rugby and Juventus v Fiorentina. Setanta HD launches exclusively on UPC’s HD service and will be available from Saturday on UPC channel 412. “We announced in September that we would commence broadcasting in HD by Jan 2011, and with the help of UPC we are delighted to be able to start ahead of schedule,” said Colin Morgan,…

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Business and Leadership Ltd.

Ireland’s first broadcast of Gaelic games in high definition is set to take place this Saturday evening when Setanta shows the Armagh vs Dublin football match. The game will be available on Setanta HD to UPC digital customers, as will at least seven other Allianz League games, including Dublin’s big football clashes with Cork, Kerry and Down. Hurling fans, meanwhile, will get to see the Tipperary and Kilkenny match in high definition on 12 February. “Setanta are showing 15 games in total and a minimum of eight will be in HD on the UPC service, including four Dublin games,” said Colin Morgan, CEO of Setanta Ireland.  “All of Setanta’s games are on…

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Irish Home Improvement

Updated: Aug. 13, 2019 Looking for KBC Home Improvement Ideas? New research released by KBC Bank Ireland shows that Irish consumers are on a home improvement buzz. There are good reasons for this trend as rates are low and an influx of good workers are available for hire locally and nearby. A total of 41pc of Irish consumers are planning to tackle home improvements over the next 12–18 months. With a further 23pc having just completed home improvement work in the past year. A desire to freshen up the home (63pc) and create more storage space (30pc) are among the main reasons for upcoming home improvements. Almost one-third (32pc) of prospective DIY-ers said they…

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Steve Jobs Marketing Genius When it comes to marketing, there is very little which is invented. Just as Mick Jagger of the Stones so poignantly summarized, “There is no future in rock ‘n roll music, it is all only recycled past.” Steve Jobs marketing genius was in seeing the brilliance of Nike, in showcasing star athletes of the 80s such as Michael Jordan, John McEnroe, and Lester Hayes, and slapping their logo next to them. Nike knew the psychology would take over, and take over it did. Jobs’ did the same, but instead of star athletes, he created sexy products and used psychology to build an “elite brand.” He knew…

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Email

When using E-mail for customer service purposes, be sure to follow this helpful advice: Answer quickly—customers using E-mail expect a prompt response, usually within the same business day. Use the “Reply” key in your E-mail program so that the customer’s note is part of your response. Avoid slang, jargon and anything else that could be considered insulting, such as writing in all capital letters. Don’t send attachments—not everyone can open them, and some users are afraid to open them because of the threat of viruses. Instead, paste the contents of the attachment directly into the body of the E-mail. Treat E-mail as you would paper documents—assume it will be kept…

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What is a hashtag? Well, the obvious answer is that if something is quite popular, it is going to get retweeted a lot. But it is possible to pay someone to make something trend artificially? Of course. Where there is money to be made, rules will be broken. Twitter makes money by allowing businesses to push “Promoted Tweets.” However, those adverts are clearly marked. But there are companies that try and get around Twitter’s rules. They offer to make something trend for a price. How do they do that? They use bots. Bots are automated accounts, and you can make them say anything you like. If you’ve got enough of them, you can make it…

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Social Media Engagement

Social Media Engagement Global digital marketing spend is expected to increase in 2018. As we enter the new year consumer engagement levels and analytical skills remain limited. This includes across channels, according to Alterian’s annual marketer survey. The survey polled nearly 1,500 marketers, agencies, marketing service providers and systems integrators worldwide. This year’s topic, ‘ How Engaged is Your Brand? ’, examined marketing expenditure, social media measurement and the level of personalization across digital channels. About half of survey respondents estimate that overall marketing expenditure will increase slightly (5-25pc) over the next year. It is also seen that an additional 9pc said it would improve significantly (25pc or more). This, according to Alterian, suggests an opportunity for industry…

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Business and Leadership Ltd.

Simon Demery is the general sales manager for Swizzels in Ireland where he is responsible for all aspects of the business with particular focus on the sales and marketing function in Ireland. He works closely with agents and customers to plan at least six to eight months in advance for key sales periods such as Halloween, Christmas, Valentine’s Day and key summer activity. Swizzels Matlow was established in 1928 and started as a market stall in Hackney, London. Today, the factory in New Mills now produces more than 14 tons of chew sweets, 40,000 bags of Rainbow Drops and nearly 300,000 Double Lollies every day with 24-hour production. Swizzels has…

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Business and Leadership Ltd.

Online classified ads site DoneDeal announced today that it’s sponsoring Setanta Sports’s coverage of this year’s FA Cup. The sponsorship will include DoneDeal stings throughout the broadcast of 30 live games. The official announcement was made this morning at Setanta Sports offices with the FA Cup on hand. “There is a natural fit between DoneDeal and Ireland’s leading premium sports broadcaster,” said Irene Parker, marketing manager at DoneDeal. “We see the sponsorship of the prestigious FA Cup as the perfect platform to drive new traffic to the 60,000 listings in our cars section. This sponsorship is a key part of DoneDeal’s 2015 marketing strategy to grow our motoring section.” “The…

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Business and Leadership Ltd.

Ryanair has officially joined Facebook and launched a competition via the social media site to mark its 30th birthday. The ‘30 Names 30 Planes’ competition offers 30 fans the chance to have their name and face pictured on one of 30 Ryanair aircraft. Fans can upload their photo and download a CGI video of their Ryanair plane bearing their name and face on the new Facebook page, and the 30 winners will be announced in September. Otherwise, on the page, Ryanair will offer its 100m customers the latest route news and developments, other competitions and offers and real-time customer service. The Facebook page is part of Ryanair’s strategy to expand…

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