Is a brand name important?

Would Ingvar Kampard Elmtaryol Agunnaryd have been as strong a name as Ikea?

Is a brand name important?Pictured: Would Ingvar Kampard Elmtaryol Agunnaryd have been as strong a name as Ikea? Having worked on numerous brand naming projects over the years, Niall Corcoran understands the potential pitfalls around choosing a name, as well as the advantages that picking the right one can bring. Here, he shares some of his key tips on naming brands and companies. “Whatever brand name we choose doesn’t really matter as the brand, in time, will be defined by the service we deliver”. This was a quote from a senior executive in an organisation whose brand we worked on recently. In some respects he is right. A brand like…

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Quinn Healthcare rebranding to Laya Healthcare

Laya Healthcare

Quinn Healthcare rebranding to Laya Healthcare Quinn Healthcare said today that the company is set to be renamed Laya Healthcare. The company, which underwent a management buyout last December, said the name is derived from its promise to its members – “looking after you always”. It said it is currently in the process of transitioning to the new brand. “As from today, May 1st, our new underwriter is Elips Insurance Limited, a wholly owned subsidary of SwissRe,” said Dónal Clancy, managing director. “There will be no operational impact on members during the transition period, it’s very much business as usual. “Quinn Healthcare continues to sell and renew policies and pay…

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Steve Jobs Marketing Strategy (Is Pure Genius)

Moving the human race forward. That has been a mission of Apple since it was founded. When it comes to marketing, there is very little which is invented. Just as Mick Jagger of the Stones so poignantly summarized, “There is no future in rock ‘n roll music, it is all only recycled past.”

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Setanta HD launches tomorrow

The Setanta team at the launch of the new HD channel

The Setanta team at the launch of the new HD channel Setanta Ireland is set to become the first Irish channel to broadcast in high definition when it launches Setenta HD tomorrow (Saturday 27 November). The channel’s first day of live HD content will include Man United v Blackburn at 3pm, the second round of the FA Cup, Wales v New Zealand in international rugby and Juventus v Fiorentina. Setanta HD launches exclusively on UPC’s HD service and will be available from Saturday on UPC channel 412. “We announced in September that we would commence broadcasting in HD by Jan 2011, and with the help of UPC we are delighted to be…

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beIN Media Group to acquire Setanta Sports Australia

beIN Media Group to acquire Setanta Sports Australia

beIN Media Group to acquire Setanta Sports Australia beIN Media Group, the global media conglomerate, is in the final stages of acquiring Setanta Sports Australia , the international sports channel owned by Dublin-based Danu Investment Partners. Setanta Australia broadcasts a wide range of international football and rugby union, including such competitions as the German Bundesliga, Uefa Europa League and RBS Six Nations. The acquisition is subject to approval by Australia’s Foreign Investment Review Board. “We are very happy to take our brand to yet another admirable market. Australians are very passionate about sports and we are proud to fulfil this passion and provide them with a unique experience,” said Yousef Al-Obaidli, deputy CEO, beIN Media Group.…

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UK marketing budgets down in Q4 2010 – Bellwether

Business and Leadership Ltd.

Marketing budgets in the UK were revised down in the fourth quarter of 2010 amid uncertainty around the economic recovery, according to the latest IPA/BDO Bellwether survey, which was published today. Twenty-two percent of companies reported a downward revision compared with 17pc reporting an increase. The resulting net balance of -5.4pc was a one-year low.  This follows a marginal upgrade in Q3 of 0.5pc and, according to the IPA, points to a loss of economic growth momentum in the final quarter of the year. Business confidence was also down with marketing executives indicating that the financial prospects for their own companies dipped to the lowest in six quarters, and for…

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Wexford Festival Opera and PwC announce new arts initiative ‘Emerging Young Artist Award’

Business and Leadership Ltd.

Wexford Festival Opera in association with PwC has announced details of a new arts initiative to support and celebrate Ireland’s emerging young artists in the opera world. The award gives two emerging young Irish opera singers a bursary to help contribute towards the many costs associated with furthering their careers. The two artists are Dublin Soprano Rachel Croash and Connemara Baritone Rory Musgrave. Both have already collected an array of accolades reflecting their talent and both recipients have performed previously with Wexford Festival Opera. They were selected based on their past performances at the festival and their development as artists. “We are delighted to welcome PwC to our portfolio of…

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TV3’s Red Rock advertising campaign begins

Business and Leadership Ltd.

TV3 is launching a brand new commercial for its upcoming new soap Red Rock this weekend. Airing in the ad break of Coronation Street on Friday night, the 90-second ad, produced by Ian Power, is the first sign of what viewers can expect to see from the new soap in January. Red Rock will also be supported by a major outdoor campaign, as well as tactical activity across print, radio and social media. “We’re delighted to launch the second in a series of TV commercials for TV3. TV builds big brands, so what better medium than our own as the primary platform to launch Ireland’s newest soap,” said Deirdre Macklin,…

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Salman Rushdie: A Writer’s Tale

A Writer's Tale

Although best known as an author, Salman Rushdie previously enjoyed a successful career in advertising. Grainne Rothery heard him reminisce about his former life. Updated: October 13, 2017 As a novelist, Sir Salman Rushdie has received critical acclaim, numerous awards and accolades and, in 2007, a knighthood for his services to literature. He’s also been the subject of tremendous media attention since a fatwa was proclaimed against him by the Ayatollah Khomeini in 1988, following the publication of The Satanic Verses. His talent as not just a writer, but his ability to debate and publicly discuss hot-topics publicly on nationally followed broadcasted shows such as Real Time with Bill Maher,…

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