Steve Jobs Marketing Strategy (Is Pure Genius)

Steve Jobs Marketing Genius Moving the human race forward. That has been a mission of Apple since it was founded. When it comes to marketing, there is very little which is invented. Just as Mick Jagger of the Stones so poignantly summarized, “There is no future in rock ‘n roll music, it is all only recycled past.” Steve Jobs marketing genius was in seeing the brilliance of Nike, a shoe company, in showcasing star athletes of the 80s such as Michael Jordan, John McEnroe, and Lester Hayes, and slapping Nike’s logo next to them. Nike knew the psychology would take over, and take over it did. Honor great athletes. That…

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Setanta HD launches tomorrow

The Setanta team at the launch of the new HD channel

The Setanta team at the launch of the new HD channel Setanta Ireland is set to become the first Irish channel to broadcast in high definition when it launches Setenta HD tomorrow (Saturday 27 November). The channel’s first day of live HD content will include Man United v Blackburn at 3pm, the second round of the FA Cup, Wales v New Zealand in international rugby and Juventus v Fiorentina. Setanta HD launches exclusively on UPC’s HD service and will be available from Saturday on UPC channel 412. “We announced in September that we would commence broadcasting in HD by Jan 2011, and with the help of UPC we are delighted to be…

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UPC welcomes new look Oireachtas TV

Oireachtas TV

UPC welcomes new look Oireachtas TVPictured: Ceann Comhairle Sean Barrett, presenter John Bowman and Magnus Ternsjö, CEO of UPC Ireland UPC has welcomed the first broadcast of Ireland’s first fully fledged, dedicated parliamentary channel Oireachtas TV, which is being carried on UPC channel 207. Oireachtas TV will now provide unfiltered access to the parliamentary process to over one million households nationwide, including debates, committees and other proceedings from both houses of the Oireachtas. Since its launch on UPC, Oireachtas TV has increasd its viewership by 20pc following its move to channel 207, having previously being broadcast on channel 801. Now available alongside mainstream news and current affairs channels, the Oireachtas TV channel…

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Web Summit to ring Nasdaq Stock Market Opening Bell live onstage in Dublin

The Nasdaq Stock Market Opening Bell will be rung onstage at the RDS during the Web Summit on 30 October, marking it the first time it has been opened from Ireland. Typically, bell ceremonies are hosted at the Nasdaq MarketSite in Times Square in New York and remote Opening and Closing Bell ceremonies are extremely rare. 

The Nasdaq Opening Bell will take place in front of an audience of over 7,000 and will be carried live by dozens of TV stations to a potential audience of millions. This year, the Web Summit is evolving to become a three-day festival of ideas with over 300 speakers and 7,000 attendees. General tickets…

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Advertising – The Bellwether Industry

Advertising - the bellwether industry

Advertising – the bellwether industry Advertising agencies have replaced construction sites as the bellwether for the domestic economy, writes Amárach Consulting’s, Gerard O’Neill. We used to count the cranes on the skyline to tell us how the economy was doing. Not anymore. Ireland’s domestic economy – especially consumer spending – has been hit hard by the recession, with only glimpses of improvement in a few sectors and regions. There aren’t any cranes, and so we need a better guide to our economic fortunes. The recent IAPI Industry Census 2013 is such a guide. Advertising agencies are now the bellwether for the domestic economy. Their fortunes reflect those of their clients – advertisers…

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Setanta to Broadcast Ireland’s GAA Football Matches in HD

Ireland’s first broadcast of Gaelic games in high definition is set to take place this Saturday evening when Setanta shows the Armagh vs Dublin football match. The game will be available on Setanta HD to UPC digital customers, as will at least seven other Allianz League games, including Dublin’s big football clashes with Cork, Kerry and Down. Hurling fans, meanwhile, will get to see the Tipperary and Kilkenny match in high definition on 12 February. “Setanta are showing 15 games in total and a minimum of eight will be in HD on the UPC service, including four Dublin games,” said Colin Morgan, CEO of Setanta Ireland.  “All of Setanta’s games are on…

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UPC Ireland agrees to buy TV3 for €80m

Liberty Global subsidiary UPC Ireland has agreed to acquire TV3 for €80m from private equity group Doughty Hanson. UPC Ireland will pay an additional contingent amount of €7m payable based on TV3 hitting certain targets. On completion of the acquisition, TV3 will become part of Liberty Global. TV3 is the number one channel in Ireland after public broadcaster RTÉ1 with an audience share of 12pc. In 2014, the TV3 Group achieved its best set of operating results since 2008. Magnus Ternsjö, CEO of UPC Ireland , said: “The investment we are making today secures the long-term future of TV3. With its wide range of home-grown programming, TV3 holds a unique place in the heart of Irish…

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Dublin and Shannon Airports Win Global Marketing Awards at World Routes 2014

The Dublin Airport team picks up its award in Chicago

Dublin Airport and Shannon Airport were last night named among five winners of global marketing awards at the World Routes 2014 conference in Chicago. The awards, which are for excellence in marketing by airports, are voted exclusively by airlines worldwide and are divided into just four categories based on airport size. Dublin Airport won the World Routes Award for airports that handle between 20 million and 50 million passengers per year, defeating fellow finalists in the category, Copenhagen, Dusseldorf, Munich and Seattle Tacoma. Shannon Airport, meanwhile, won the category for under 4 million passengers, beating off competition from Bremen, Aksu, Cuneo Levaldigi and Kilimanjaro. Singapore’s Changi Airport Group was the…

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KBC Home Improvement Research Shows 41pc of Irish Consumers Plan Home Improvements

Irish Home Improvement

Updated: Aug. 13, 2019 Looking for KBC Home Improvement Ideas? New research released by KBC Bank Ireland shows that Irish consumers are on a home improvement buzz. There are good reasons for this trend as rates are low and an influx of good workers are available for hire locally and nearby. A total of 41pc of Irish consumers are planning to tackle home improvements over the next 12–18 months. With a further 23pc having just completed home improvement work in the past year. A desire to freshen up the home (63pc) and create more storage space (30pc) are among the main reasons for upcoming home improvements. Almost one-third (32pc) of prospective DIY-ers said they…

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Irish Mobile Marketing Company Raises €10m In Investor Backing

Irish mobile marketing company raises €10m in investor backing

Irish mobile marketing company raises €10m in investor backing Irish mobile phone marketing business Brandtone has raised almost €10m in backing from investors. Unilever Ventures is one of the backers of the company, which was set up less than two years ago to develop mobile phone marketing systems. Other investors include Belgian firm Verlinvest, Vision Private Equity, and Enterprise Ireland. With headquarters in Dublin, Brandtone has operations in five countries and is run by entrepreneur Donald Fitzmaurice, who previously set up nanotechnology firm Ntera. Brandtone uses a free phone system to gather information on consumers, who are incentivized with mobile phone credit and other ‘rewards’ from big brands. The company has targeted South…

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