Marketers Lacking Digital/Social Media Analytical Skills

By Michael Haynes | January 12, 2018

Social Media Engagement Global digital marketing spend is expected to increase in 2018. As we enter the new year consumer engagement levels and analytical skills remain limited. This includes across channels, according to Alterian’s annual marketer survey. The survey polled nearly 1,500 marketers, agencies, marketing service providers and systems integrators worldwide. This year’s topic, ‘ How Engaged is Your Brand? ’, examined marketing expenditure, social media measurement and the level of personalization across digital channels. About half of survey respondents estimate that overall marketing expenditure will increase slightly (5-25pc) over the next year. It is also seen that an additional 9pc said it would improve significantly (25pc or more). This, according to Alterian, suggests an opportunity for industry…

Why Trump Can’t Erase Puerto Rico’s Massive Debt

By Michael Haynes | January 8, 2018

  Is Puerto Rico Trump’s Katrina? $73 Billion. Yes, with a “B” and we didn’t stutter. When it comes to leadership, it is an area in which the President often fails. He talks a big game, but the facts are undeniable. In this case, he can’t just wave his magic wand and make the debt of Puerto Rico disappear. Even the recent tax bill that Trump heavily hyped there is no relief for residents of Puerto Rico who continue to suffer following being ravaged by hurricane Maria in 2017. So how did it get so bad? Simply put, the government of Puerto Rico had a little translation problem from Spanish to English back…

Sutherland to Chair Trade Group

By Michael Haynes | January 7, 2018

Update: Peter Sutherland dies at 71. Chairman of Goldman Sachs and former head of the World Trade Organisation Peter Sutherland is to co-chair a new international group to boost global trade. The experts’ group has been created following talks between the UK and Germany and was announced over the weekend by UK Prime Minister David Cameron and German Chancellor Angela Merkel. “Trade is the engine of global growth. That is why we have put boosting trade and tackling trade barriers high on our governments’ agendas and want to see a strong political commitment to liberalizing trade at the Seoul G20 summit,” the leaders said in a statement. Open markets and free trade should be at the heart…

Lee Kuan Yew – Leadership Transformed Singapore

By Michael Haynes | December 31, 2017

Lee Kuan Yew – “The Impossible Can Happen!” Lee Kuan Yew was the first and longest-serving Prime Minister of Singapore. It was his leadership that transformed Singapore from a third world country into a thriving metropolitan city in just three decades. In a press conference, referring to the airline pilot strike of  Singapore Air, he said, “I have spent a lifetime building this (referring to the city of Singapore), and as long as I am in charge, no one is going to knock it down.” He was the leader Singapore needed, and it took him a mere 65 minutes to end the strike. A Short Biography of Lee Kuan Yew…

Scaling the Heights: Irish Success Stories – Sensorpro

By Michael Haynes | December 26, 2017

Sensorpro Chris Byrne Limerick-based software company Sensorpro has signed a global partnership agreement with Danish headquartered firm Sitecore, which has significant operations in the US. The reciprocal arrangement will involve Sensorpro’s messaging and feedback platform being offered to Sitecore customers, and Sitecore’s content management system – which allows for the intelligent delivery of highly personalized content for every website visit – being offered to Sensorpro’s customer base. Founded 12 years ago by Christopher Byrne, Sensorpro has over 10,000 customers globally and employs 11 people in Limerick. Irish users of the Sensorpro platform include An Post, Arnotts and Motortax.ie, and it counts global brands such as Ben & Jerry’s, Kraft and…

Business

Global business news from around the world you can use and you can count on. To help better get what you need and onto your day, we have summarized these articles into a format to give you just what you need without any fluff. Our middle name is TL;DR.

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Leadership

Effective leadership is a rarity these days, especially in the business world. David Ogilvy, Bill Gates, Alan Ashton, David Packard, and Warren Buffett to name a few. Learn the methods and inside practices of these leaders to use inside your own organization and life.

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Sustainability

Creating a successful business is not enough in this day in age, you must also create one that will have sustainability through the ever-changing market changes. New competitors, new platforms, employee turnover, etc. Survive it all.

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Changes in local, national and world economies can affect your business. Keep up to date with the latest changes and know how to make small movements in your corporate rudder to weather the pending storm.

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Top Stories

Trump Passes Tax Bill

The US Tax Bill: Who Are The Winners and Losers?

December 20, 2017

According to the 45th US President Donald Trump, “We want to give you, the American people, a giant tax cut for Christmas.” Christmas. A time for giving to others. And American companies are set to receive a rather large present this year. The tax in which they pay their government is set to be reduced from 35% to 21%. That’s a big savings. Can we go as far as saying it is HUGE?!?! And that in turn, Trump’s administration is hoping, will mean presents for everyone. Trickle Down Economics or Voodoo Economics? The logic is that the money these companies save will be invested in American and that will mean more…

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José Mourinho – One of the Greatest Coaches in Soccer History

December 20, 2017

José Mourinho is regarded among many as one of the greatest coaches in soccer (football) history, and he is the current manager of Manchester United. In his 10-year managerial career, he has helmed top football clubs such as Porto, Real Madrid, and Chelsea. A Short Biography José Mourinho was born in Portugal on January 26th, 1963. From a young age, his mother encouraged him to aim for success in all his endeavors. His father was a professional goalkeeper and perhaps because of this Mourinho always had a keen interest in football. When his father moved on to coaching, Mourinho followed his lead and began to study opposing teams and game…

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Scrooge McDuck Mr. Burns

What The Disney Buyout of 21st Century Fox Means

December 14, 2017

  Scrooge McDuck Becomes Mr. Burns Boss The pivotal question with the news of the massive $52.4 billion in stock buyout of 21st Century Fox by Disney is “Why would Disney do this?” The answer is simple. The entertainment industry continues to evolve and Disney had its eye on the market share Fox was able to control with their original brand of entertainment. One of the main components of the deal is Sky , a pan-European satellite broadcasting company. Sky is an on-demand internet streaming media, broadband and telephone services company that is headquartered in London. In 2015, they reported over 30,000 employees and a subscriber base of more than 21…

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