Debenhams launches collect in store service for online shoppers

debenhams

Debenhams customers in Ireland are now able to order online and collect from store through a new service that launched this week. The department store said 78pc of shoppers in its research panel described “waiting for delivery” as the biggest downside to online shopping. With the new service, customers can browse and shop from the full range online and have the convenience of collecting their purchases at their leisure from the store of their choice. “As part of our ongoing strategy to grow our online business in Ireland we are continually developing the services that customers have available to them,” said Fiona Lay, online director for Debenhams. “Multi-channel retailing allows…

Read More

Munster Rugby and Trend Micro Join to Promote Children Internet Safety

Munster Rugby and Trend Micro team

Promoting the positive aspects of the internet as well as internet safety is the theme of Trend Micro’s annual ‘What’s your Story’ competition, which invites children to create and submit a two-minute video or a poster to enter. Munster Rugby has been working with Trend Micro in recent weeks, participating at school training sessions to explain to children and students that people of all ages can experience cyberbullying and need to be aware of safety online. “Munster Rugby has been really supportive of the What’s Your Story competition run by Trend Micro,” explained Avril Ronan, co-ordinator of the Internet Safety programme for Kids and Families. “Getting kids to express the…

Read More

Galaxy Runs New Advertising Campaign Starring Audrey Hepburn

Galaxy launches new advertising campaign starring Audrey Hepburn

Audrey Hepburn returns to screens across Ireland as chocolate brand Galaxy launches its new advertising campaign. The ultimate screen and style icon stars as the new ‘Galaxy girl’, with the brand reviving its signature strapline, ‘Why have cotton when you can have silk?’ In a world first, the star is brought back to life using cutting-edge post-production CGI techniques, to create what appears to be never-before-seen footage of Audrey in a Galaxy advert. Set in the 1950s on Italy’s Amalfi Coast, the setting is reminiscent of the romantic look and feel of award-winning classics that shot Audrey to fame. The narrative sees Audrey, a beautiful young girl, sitting on a…

Read More

Cork Airport launches new advertising campaign

Cork Airport launches new advertising campaign

Cork Airport has announced a new advertising campaign to promote direct routes from Cork for 2013. According to those behind it, the ‘Better Still’ campaign aims to cement Cork Airport’s status as the No 1 airport in the south of Ireland. Niall MacCarthy, airport director, Cork Airport, said: “This is an exciting new advertising campaign showcasing all the reasons why it’s so easy and convenient to fly direct from Cork Airport. This campaign will naturally resonate with those living in Cork city and county but this campaign is also designed to reach our customer base throughout Munster and further afield”. The ‘Better Still’ campaign is inspired by the famous ‘Cork…

Read More

Is a brand name important?

Would Ingvar Kampard Elmtaryol Agunnaryd have been as strong a name as Ikea?

Having worked on numerous brand naming projects over the years, Niall Corcoran understands the potential pitfalls around choosing a name, as well as the advantages that picking the right one can bring. Here, he shares some of his key tips on naming brands and companies. “Whatever brand name we choose doesn’t really matter as the brand, in time, will be defined by the service we deliver”. This was a quote from a senior executive in an organisation whose brand we worked on recently. In some respects he is right. A brand like Siemens, which has a strong global presence, hasn’t been limited by its name. However, if you don’t get…

Read More

Irish market first to air new ‘Spartacus’ Carlsberg ad

Carlsberg’s new TD ad is set to air in Ireland tomorrow, 15 February before any other market in the world. ‘Spartacus’, a take on the 1960s film of the same name, is set in an ultra-modern skyscraper office where hundreds of people are working in an extremely orderly and mundane environment. The film starts when the intimidating boss of the company enters the room in a fit of rage, demanding to find the culprit of an office prank that resulted in him being depicted as a monkey. Leading the way, the hero ‘Spartacus’ stands up and identifies himself as the prankster. Demonstrating their loyalty, his fellow colleagues decide to stand…

Read More

Pyramids of Giza to go green on St Patrick’s Day

Pyramids of Giza to go green on St Patrick's Day

The Pyramids of Giza, the Christ the Redeemer statue in Rio de Janeiro, the Little Mermaid in Copenhagen and the Las Vegas ‘Welcome’ sign are among the landmarks set to go green for the first time on St Patrick’s Day 2013 as part of Tourism Ireland’s annual ‘global greening’ initiative. Other first timers pledging to go green this year include HMS Belfast in London, City Hall in Houston, Texas, the Citadel in Jordan, the Tower of Hercules (a Unesco World Heritage Site in Galicia in Spain), the futuristic new Eye Film Institute in Amsterdam, the International School in Bonn and the Allianz Arena in Munich (home ground of FC Bayern…

Read More

How the internet impacts on high street retail

How the internet impacts on high street retail

Recent announcements of a number of high-profile high street chains in the UK being put into administration highlight the risks for retailers that don’t change their business models to reflect how consumers are now shopping, writes Paul McGarrity. The UK high street experienced its own winter of discontent in January as some of the biggest names in high street retail went bust. During the first few weeks of the year, HMV, Jessops and Blockbuster all joined the ranks of former high street titans that have fallen into administration. What’s perhaps most surprising about the announcements is that so many people in government, media and business treated the news as if…

Read More

Ireland’s Visa card holders will spend €10m in florists on Valentine’s Day

Visa Europe is predicting that Ireland’s Visa card users will spend around €10m in florist shops this St Valentine’s Day. Based on card data from previous years, the company said around 40pc of Irish people will buy flowers for their loved ones, most will leave their purchases until the last minute, and those who purchase from florists will spend an average of €30 or more. In 2012, over the three days between 12 and 14 February, €22.5m was spent on Visa cards – debit, credit and prepaid – in florists, with almost half of the total amount being spent on Valentine’s Day itself. The average spend in florists on Visa…

Read More

Social media in corporate communications hits tipping point – Investis

Social media in corporate communications hits tipping point

The ranking of corporate websites in the fourth quarter of 2012 shows that the number of companies using social media has reached the tipping point, according to Investis. Investis is a specialist in digital corporate communications for public companies. The report shows that a total of 40pc of FTSE250 companies have a corporate social media presence, up from just 14pc of companies a year ago. These results refer only to those accounts used specifically for corporate communications and linked to from the corporate website, giving an accurate measure of corporate uptake and engagement. Investis has also seen social media growth in Europe, with the MDAX up from 20pc to 44pc…

Read More