Marketing

Adforce.com has been awarded the exclusive advertising sales contract for Landmark Digital, representing websites including IrishExaminer.com, BreakingNews.ie and RecruitIreland.com. Landmark Digital has 2.1 million unique users in Ireland, which currently generate nearly 20 million page views each month. The contract covers sales on all of the sites, apps and mobile sites under the Landmark Digital umbrella. Colm Grealy, CEO of Adforce.com said: “The media landscape is changing and Landmark’s innovative approach to publishing on web, mobile and tablet presents advertisers with a seamless buying process across multiple devices.” Commercial manager at Landmark Sinead Johnson said it was in growth and development mode at the moment. “With users now accessing news…

Car brand Skoda has renewed its partnership with Dogs Trust as the official vehicle supplier to the charity, which will involve the addition of a Yeti and an Octavia Combi to the charity’s existing fleet of Skoda vehicles. Dealers nationwide will also undertake fundraising activities for Dogs Trust throughout the year. The first one is ‘Pooch in the Park’, a free 4K family dog walk on 24 August in Corkagh Park in Clondalkin, organised by Skoda’s West Dublin dealer Pilsen Auto. As Ireland’s largest dog welfare charity, the core function of Dogs Trust is to reduce the number of stray dogs that are destroyed in Irish pounds each year and…

The Irish Sailing Association has announced today that Providence Resources plc is to sponsor the Irish sailing team for the run up to the Olympic Games in Rio de Janeiro in 2016. This sponsorship follows a six month deal in 2012, which provided the team with additional resources in preparation for the London Games. The Irish sailing team will be named Providence Team IRL for the period and joint branding will be rolled out over the coming weeks. “Providence Resources were so proud of the Irish sailing team at the Games in 2012 and we know they can achieve so much more,” said Providence chief executive Tony O’Reilly. “We want…

Electric Ireland is using Instagram Video to create “a virtual dance-off with a social twist” as part of its sponsorship of Electric Picnic, which is now in its fifth year. Using the platform for video sharing, the ‘Electric Ireland Dancergy Competition’ gives festival goers the chance to showcase their dance moves to be in with the chance to win tickets to Electric Picnic. Its running from 11 to 16 August and 30 tickets are up for grabs. Entrants have to follow three steps: sign up using Instagram, make a video of them dancing and then tag it and submit it online with a hashtag. “At Electric Ireland we are constantly evolving…

Consumer Willingness to Pay Extra for Socially-Responsible Companies Nearly half of global consumers (46pc) are willing to pay extra for products and services from companies that have implemented programmes to give back to society, according to a new study from Nielsen. Resonance of Corporate Social Responsibility Efforts Sixty-three percent of these individuals, which the company defines as “socially-conscious consumers”, are under age 40, they consult social media when making purchase decisions and are most concerned about environmental, educational and hunger causes. “It’s clear that corporate social responsibility efforts resonate with a specific group of consumers,” said Nic Covey, vice president of Nielsen Cares, Nielsen’s global corporate social responsibility programme. “Marketers…

A new €170k marketing campaign called ‘Sligo – Who Knew?’ is urging people to share their experiences of the county through social media. Through various online social channels – including Instagram, Facebook and Twitter – it asks locals and visitors alike to share their take on hidden gems, share snapshots and insider tips, using the hashtag #SligoWhoKnew?. Those tips, videos and unique experiences will then be featured on the campaign website whoknew.sligotourism.ie. As well as social media the marketing drive encompasses PR, print, radio and television. The campaign is targeting the weekend getaway, activity holidays and family breaks’ markets looking for unique and diverse experiences.The work is driven by research…

The Gathering Ireland 2013 has been embraced by the Irish people, according to new data from an Omnibus survey conducted by Behaviour & Attitudes. The study found that The Gathering has earned strong support amongst the Irish public with four in five of those surveyed (77pc) saying it a worthwhile investment. Three out of 4 (75pc) say that the Government-backed initiative will be successful in attracting tourists to Ireland. The Omnibus survey was carried out between 18th and 30 April by independent market researchers Ipsos. Public awareness levels of The Gathering are very high with 83pc of those surveyed saying they are aware of the project. There is also strong…

Lyons Tea has unveiled some research into the tastes and trends of the Irish diaspora as part of the launch of the ‘Bring The Talk Home’ campaign, giving the tea drinking population of Ireland the chance to bring loved ones home from abroad over the next year. Lyons Tea commissioned research with Irish people who had lived abroad to find out exactly what they missed about Ireland while living abroad. Although Irish people are famed for enjoying a pint in the pub, 69pc of those surveyed said they missed enjoying a cup of tea most ahead of a pint in the local pub. Tea was the most missed Irish product…

Dublin’s Radio Nova has started 12 new digital radio channels using mobile technologies, representing the first time an Irish radio station as introduced separate branded versions of its output for listeners. The new digital channels are Nova 80s, Nova Beatles, Nova Brit Pop, Nova British Invasion, Nova Chill, Nova Classics, Nova Irish Rock, Electronic 80s, Millertime from Marty Miller, Nova Metal. They are available to the 170,000 users of the station’s iPhone and Android mobile apps as well as via the station’s website and on internet radio devices. The station’s CEO, Kevin Branigan said: “This represents the first time that radio and digital technologies have been brought together in an environment…

Education charity Suas Educational Development and law firm A&L; Goodbody have announced a new partnership, which will see the company support Suas’s Literacy Support Programme over the next three years. Over the course of the partnership, A&L Goodbody will support 3,000 young people across the country as lead partner to the Literacy Support Programme, through almost €150,000 in funding, in addition to significant pro-bono legal counsel and volunteering. Recent research indicates that one in 10 children in Ireland leave school with serious literacy difficulties – a statistic that rises to one in three in disadvantaged communities. The Suas Literacy Support Programme recruits volunteers and trains them to be literacy mentors.…