Marketing

Paddy Power has been named among six winners of Juniper Research’s Future Mobile Awards for Mobile Entertainment. The Irish online bookmaker won in the mobile gaming category. “In a vibrant and highly-competitive mobile gambling sector, Paddy Power’s range of products stands out,” said Juniper.” The bookmaker now offers an optimised product across four different operating systems, while it has recently introduced an attractive Live Mini roulette to sit alongside its sportsbook offerings. The other winners were: Mobile Adult – Manwin Mobile Games – EA Mobile Mobile Dating  – Match.com Mobile TV – AT&T Mobile Advertising – Velti Juniper said the Future Mobile Awards are given to companies that it believes have made significant progress within…

A French court has ruled that high-street chain Zara can continue using red soles for one of its high-heel designs in a judgment that will come as a blow to the king of red soles, Christian Louboutin. The designer had sued Zara, saying the chain had copied his Yo-Yo slingback design. However, the French court said that consumers would not be confused between the two versions, which are peep toe with a red sole, albeit with very different price tags: the designer version costs over €400 while the Zara version retails for approximately €49. It is believed Louboutin will have to pay Zara more than €2,000 in compensation. Despite the…

American film and TV star Chris O’Donnell is visiting Ireland this week to do a photoshoot at Ashford Castle in Co Mayo for the successful CBS Watch magazine. The actor has starred in blockbuster movies like Scent of a Woman and Batman Forever, and more recently, in the CBS TV crime drama NCIS: Los Angeles. Regularly read by about one million people across the US, Watch is the official magazine of the CBS television network. Each issue features behind-the-scenes interviews with CBS stars, as well as impressive photography and exotic destinations. O’Donnell is here, with support from Tourism Ireland, Aer Lingus and Ashford Castle, to do the photoshoot for a…

Own label food and drink new product development (NPD) overtook branded product launches for the first time in the UK in 2011, according to research from Mintel. The company said the proportion of new product development within food and non-alcoholic drinks has traditionally been higher for brands than for private labels. While brands held a 55pc share of total NPD in 2010, own labels accounted for 54pc of NPD in 2011, compared to 46pc for brands. The research reveals that 57pc of consumers now think that own label products have improved in taste and quality, while 52pc prefer them to brands in some cases. In addition, 82pc of adults think…

RTÉ has today announced the launch of a new division that will have responsibility for leading the broadcaster’s overall digital strategy. A central part of this strategy, according to RTÉ, is to ensure that its content is available wherever and whenever the audience requires. RTÉ said the new division, RTÉ Digital, will pull together the collective digital expertise of the organization to bring high-quality content and services to Irish and international audiences across a range of platforms, devices, and markets. Also, it will continue to manage and develop broadcaster’s digital platforms and services such as RTÉ.ie , RTÉ Player and RTÉ News Now . “The new digital division will bring RTÉ’s content to new audiences in…

Most global businesses do not have an effective social media strategy in place, which is both a threat and a significant lost opportunity, according to new research from Satmetrix. The survey reveals that 39pc of businesses have no social media tracking in place at all. This breaks down to 51pc of B2B and 22pc of B2C companies with no tracking. Fifty-five percent of companies ignore customers who provide feedback via social media, by having no process in place to respond. This increases to 69pc for B2B companies, compared to 42pc for B2C. Sixty-seven percent of companies do not measure or quantify social media – increasing to 75pc for B2B companies.…

The British Heart Foundation is to run a series of ads for its helpline during an episode of Coronation Street in which the character Audrey Roberts has a heart attack. ITV said that the charity did not influence the storyline and will not appear within the show itself. Online and social media activity and in-store images of ‘Audrey’ will also feature in the campaign. “Heart disease is the single biggest killer of women in the UK but many don’t realise this,” said Nick Radmore, head of marketing at the British Heart Foundation. “Working with ITV provides an exciting and innovative opportunity to reach millions of viewers across the UK with…

A €140,000 advertising and marketing campaign to promote employment and recruitment fair Jobs Expo 2012 has kicked off today. The campaign, which will include TV, print, radio, outdoor, and online advertising, will run until the weekend of the event on 12 and 13 May. The fair, which is free to attend and takes place in Dublin’s RDS, has also secured media partnerships with TV3 , Newstalk and www.postgrad.ie . According to the organisers the event will provide job seekers with real opportunities to find a new job. Advice and career opportunities will be available from companies located both in Ireland and abroad such as: engineering company GxP Systems which currently has 21 job…

LinkedIn Introduces New Tools for Brand-Follower Connections LinkedIn launches tools to help brands engage with followers LinkedIn has announced the launch of two new tools to help brands connect with followers. The company said a select group of partners have signed up to use these tools initially, including AT&T;, Dell and Microsoft globally, and Philips in Europe. Targeted Updates for Enhanced Engagement The business networking site said that LinkedIn targeted updates and a follower statistics tab will give this initial group of marketers access to “the most robust targeting and analytics capabilities for their campaign initiatives on the platform from their LinkedIn Company Pages”. Robust Analytics for Campaign Initiatives It…

Ad agencies are struggling to develop their capabilities to match the requirements of an increasingly digital world, according to the Chief Marketing Officer Council. The majority of traditional advertising agencies are not meeting the challenges of the digital age, according to a new report from the Chief Marketing Officer (CMO) Council, which reveals that just 9pc of senior marketers believe agencies are doing a good job of evolving and expanding their service capabilities. The ‘More Gain, Less Strain’ study, which is based on a survey of more than 250 senior marketers around the world, as well as in-depth interviews with over 20 leading brand advertisers, claims that the marketing shift…