Paddy Power has been named among six winners of Juniper Research’s Future Mobile Awards for Mobile Entertainment.
The Irish online bookmaker won in the mobile gaming category. “In a vibrant and highly-competitive mobile gambling sector, Paddy Power’s range of products stands out,” said Juniper.” The bookmaker now offers an optimised product across four different operating systems, while it has recently introduced an attractive Live Mini roulette to sit alongside its sportsbook offerings.
The other winners were:
- Mobile Adult – Manwin
- Mobile Games – EA Mobile
- Mobile Dating – Match.com
- Mobile TV – AT&T
- Mobile Advertising – Velti
Juniper said the Future Mobile Awards are given to companies that it believes have made significant progress within their sector during the previous year, and are now poised to make considerable market impact in the future.
The awards were decided by a panel of expert judges based on a number of criteria including: product range and innovation; geographic market penetration; evidence of commercial campaigns; partnerships; and, potential future business development.
“The mobile entertainment sector has now grown into a US$36bn a year market, and our award winners are at the forefront of their respective fields, having developed strategies which have successfully fostered growth and a range of innovative product lines which we believe will continue to stimulate development, both in terms of service usage and revenues,” said Dr Windsor Holden, panel judge and research director at Juniper Research.