Business and Leadership Ltd.

As part of its diversification strategy, Puma is launching a mobile phone in the second quarter of 2010. The sportswear company has signed a license agreement with French mobile phone manufacturer Sagem Wireless. According to Puma, the agreement is in line with its strategy to move into new categories that complement its range of sport and lifestyle footwear, apparel, and accessories. In a statement, it said: “Puma’s entry into mobile leverages its innovative brand and design skill to improve user experience and connect its community.” The phone will be sold globally in Puma’s own stores and through operators. The phone will be solar-powered (the solar implement will be on the back of…

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Business and Leadership Ltd.

Maynooth firm Wavebob is one of the early leaders in the global ocean-energy sector. A long time ago, scientists realized that if the power of the ocean could be harnessed, it would go a long way towards solving the world’s energy problems. One of the companies at the forefront of developing technology to do just that is a little-known Maynooth-based outfit called Wavebob . The 10-year-old company has developed a patented technology of the same name that converts ocean waves into electricity. Sounds simple, but, as CEO Andrew Parish explains, designing a piece of equipment – known as a wave-energy converter – that can absorb the sea’s power, without getting destroyed in…

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Business and Leadership Ltd.

Envisioning what it will be like to fly by 2050, Airbus is showcasing its concept cabin, which it says is inspired by nature and features green technologies to make flying a more interactive experience for passengers. As part of its ‘Vision for Aviation in 2050’, the aircraft manufacturer will be showing its concept cabin to the public at the Le Bourget International Airshow in Paris next week. Airbus says the aircraft’s bionic structure mimics the efficiency of bird bone with an intelligent cabin wall membrane that will control air temperature and can become transparent to give passengers panoramic views. Airbus says passengers in 2050 can sit back and enjoy the…

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Business and Leadership Ltd.

Aviva has launched its first global brand campaign today – ‘You are the big picture’ which is designed to demonstrate the company’s commitment to putting customers at the centre of its business. As part of the campaign, landmark buildings in six cities around the world – London, Paris, Warsaw, Singapore, Delhi and Mumbai – are being wrapped in portraits of Aviva customers, employees and partners. One building in each city will be handed over to the public with their photos being projected onto giant screens. The campaign kicked off today in London, Warsaw, Paris and Singapore, while Delhi and Mumbai will follow in a month. Buildings such as Sea Containers…

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Business and Leadership Ltd.

As he publishes his latest book, The Other Side of Innovation, Ann O’Dea caught up with leading academic Vijay Govindarajan on a recent trip to London to discuss his thoughts on managing innovation. After the success of the much-vaunted 10 Rules for Strategic Innovators, Vijay Govindarajan has teamed up with his Tuck School collaborator Chris Trimble again on a new book that deals with executing innovation within an organisation – The Other Side of Innovation – Solving the Execution Challenge. When we meet in London he has just completed a two-year stint as chief innovation consultant with General Electric (GE), where he worked closely with the iconic Jeff Immelt. He…

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Business and Leadership Ltd.

The launch of Radio Nova, which has been licensed for Dublin City and the greater Dublin area and will begin broadcasting in September 2010, will result in the creation of 32 jobs – 18 full-time and 14 part-time – over the next two months. The jobs will include full-time presenters, engineers, production teams, researchers, sales and marketing and administrative staff. David Tighe, Radio Nova CEO, is set to sign the station’s contract with the Broadcasting Authority of Ireland (BAI) today, which concludes the licensing processes. Claiming that a gap exists in the Dublin market for something different in broadcasting, Tighe is forecasting that the station will capture 5pc market share…

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Business and Leadership Ltd.

Irish consumer sentiment hit a three-year high during June, a closely watched indicator has shown. The KBC Ireland/ESRI Consumer Sentiment Index rose to 67.9 this month, which is its highest level since October 2007. This compares to a figure of 65.3 in May and to the index’s all-time low of 39.6 in July 2008. According to David Duffy of the ESRI, the improvement reflects a more positive assessment by consumers of both the current situation and also the forward-looking components of the index – the Index of Current Conditions rose to 88.4 compared with 82.5 in May, while the Expectations Index increased to 54.1 from 53.7 in May. “Expectations rose…

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Business and Leadership Ltd.

Vodafone has said that while it is in discussions with music rights holders, it is still too early to confirm that it will implement the ‘three strikes and you’re out’ rule as applied by Eircom against illegal file-sharers. Vodafone, which took over the running of BT’s unbundled local loop (LLU) DSL network in Ireland last year, making it the second largest ISP in the country, told siliconrepublic.com that discussions with IRMA have indeed started. “It is too early to speculate the outcome,” a spokesperson for Vodafone said. “We’re engaged in discussions with IRMA, and we’re looking forward to a broader discussion. We are acknowledging in principal the concerns raised by…

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Business and Leadership Ltd.

Nike has broken its own record for most watched viral ad in its first week of release, with its World Cup commercial ‘Write the Future’ clocking up more than 7.8m views in the first seven days of the campaign. The previous record – with 6.3m views in its first week – was Nike’s ‘Earl and Tiger’. The new ad was created by Wieden + Kennedy London and directed by Alejandro Gonzále Iñárritu, whose film directing credits include Babel and 21 Grams. Starring a host of top football stars, including Wayne Rooney, Didier Drogba, Ronaldinho, Christiano Ronaldo, and Franck Ribery, it shows the life changing effects a split second on the…

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Business and Leadership Ltd.

Knowledge is the main driver of today’s global economy and countries need to harness innovation and entrepreneurship to boost growth and employment, the OECD has said. The Paris-based organization said in its Innovation Strategy that innovation will be key to a sustainable rise in living standards in OECD countries. According to the strategy, governments have a key role to play to boost innovation as some essential research often attracts little private-sector support. The OECD also said that the current economic crisis makes it even more necessary to push through reforms: “Governments battling to get their economies onto a sustainable growth path need to reduce administrative hurdles for new and existing…

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