As part of its diversification strategy, Puma is launching a mobile phone in the second quarter of 2010.
The sportswear company has signed a license agreement with French mobile phone manufacturer Sagem Wireless.
According to Puma, the agreement is in line with its strategy to move into new categories that complement its range of sport and lifestyle footwear, apparel, and accessories. In a statement, it said: “Puma’s entry into mobile leverages its innovative brand and design skill to improve user experience and connect its community.”
The phone will be sold globally in Puma’s own stores and through operators. The phone will be solar-powered (the solar implement will be on the back of the phone), a QVGA touchscreen, A-GPS tracker, pedometer, and bike/jogging/running tracking apps (for those fitness folks), a sports news app, and more.
The company has also granted licenses for the production of body-wear, socks, personal care products, eye-wear, watches, and bikes.