US consumers to spend US$4.2bn on deals by 2015

Business and Leadership Ltd.

US consumer spending on deals – including daily deals, instant deals and flash sales – is set to increase from US$873m in 2010 to US$4.2bn in 2015, according to a new forecast from BIA/Kelsey. In March, the company had anticipated that deals spending would increase to US$3.9bn by 2015. It said its update indicates only a slight increase overall by 2015. However, revenues for 2011 have been revised significantly to US$2bn from the US$1.2bn originally estimated in March. “Even as more consumers sign up for deals programmes and awareness grows and new markets are entered, we see a ceiling on how many deals consumers will buy, and their overall interest…

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Social media a growing factor in buying decisions – IBM study

Social media in corporate communications hits tipping point

Social media is increasingly important in influencing consumer buying decisions, both online and in-store, while purchasers have a growing wish to be able to buy products through their mobile phones, according to a new IBM European study. The research into consumer shopping behaviour across retail channels found that consumers are using social networks to research products, prices, promotions and other consumers’ views in order to validate their decision making. This is then influencing sales across all procurement channels. According to the findings, over 50pc of respondents use social networks to help with their shopping decisions. Of those who would be likely to follow a retailer on a social network, 35pc…

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Norwegian TV viewers to get a taste of Ireland

Business and Leadership Ltd.

More than quarter of a million viewers of Norwegian TV travel show, Glefs, will be treated to images of a range of Irish locations in a 12-minute segment set to air on 10 of Norway’s local TV channels later this month. Some of the attractions appearing in show include Trinity College, the Guinness Storehouse and the Brazen Head in Dublin; Belfast’s Titanic boat tour and the city’s music scene by night; and Castle Leslie in Glaslough, Co Monaghan. The Norwegian TV crew was invited to visit and film the various locations by Tourism Ireland in the Nordic region. Aoife Kernan, Tourism Ireland’s manager in the Nordic region, described it as…

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4FM launches new autumn marketing campaign

4FM launches new autumn marketing campaign

Multi-city broadcaster Classic Hits 4FM has launched a new €500,000 marketing campaign to drive brand awareness and listenership. Beginning this weekend, the campaign runs on TV, cinema, outdoor and press. The marketing push will roll out over the autumn period. The campaign will have a strong TV component, with the station becoming the sponsor of Saturday Night Movies on TV3 for a period of 14 weeks and a TV3/3e station ‘takeover’, which will see the station sponsoring the entire output on both stations over given weekends. Cinema screen and foyer advertising throughout Dublin, Cork, Limerick, Galway and Clare is also planned. The new advertising campaign was developed by advertising agency…

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Children’s Charity Wins Elevate’s €10,000 PR Campaign Competition

Business and Leadership Ltd.

Kildare-based children’s charity, Sensational Kids, has been named the winner of a €10,000 public relations campaign competition, run by Elevate PR to mark its 10th year in business. Over the next few months, Elevate will work with the charity to devise a public relations strategy. Sensational Kids runs Ireland’s only not-for-profit toy store to fund its activities, which include providing subsidized occupational and speech and language therapy, educational, psychological assessments, reading tuition, craniosacral therapy, play therapy and orthoscopics. The funded services are delivered to children with autism spectrum disorders, Down Syndrome, cerebral palsy, dyspraxia, global developmental delays, dyslexia, sensory processing disorders, ADD, ADHD and many other developmental conditions and delays. Sensational Kids also…

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Dublin’s Radio Nova Under Fire For Untimely ‘Riot’ Adverts

Business and Leadership Ltd.

Dublin-based radio station, Radio Nova , has put out a statement this evening denying that it has attempted to take advantage of the recent civil unrest in the UK by releasing a citywide advertising campaign featuring the Kaiser Chief song ‘I Predict a Riot’. The move follows complaints both to the radio station itself, and to the Advertising Standards Authority of Ireland. The advertisement for the rock music station on buses and 48 sheets over the past number of days has created somewhat of a stir. Pictures of the offending adverts have also been posted on various news-related Twitter feeds and websites. “The advert was posted as part of an outdoor advertising…

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RTÉ delivers 48 out of 50 top-rating TV shows so far in 2011

RTÉ's Fair City

RTÉ Television delivered 48 out of the 50 most watched programmes on Irish television in the first six months of 2011. Out of these a total of 44 of these were home-produced. The Eurovision Song Contest, the General Election coverage, the visits by US President Barack Obama and Queen Elizabeth II, and comedy Mrs Brown’s Boysare the top television moments of the year to date. Jedward’s performance at the Eurovision topped the list, with a whopping 1.18 million viewers on average tuning into the final, according to figures from AGB Nielsen Media Research. The Frontline featuring the leaders’ debate on 14 February was the second most watched programme in the…

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Zurich Insurance to be lead sponsor at Wexford opera festival

Business and Leadership Ltd.

Zurich Insurance is to sponsor ‘La cour de Célimène’, the French opera which will officially open the 60th Wexford Festival Opera in October and November. The 1850’s opéra-comique by Ambroise Thomas will run for four performances during the festival. Zurich Insurance employs over 120 people in Wexford and its chief executive officer Ken Norgrove said the volunteering aspect of the festival was important in its decision to be sponsor. “Wexford Festival Opera plays an integral role in its local community, from the opening of the new state-of-the-art Opera house, to the 350 local volunteers who dedicate considerable time and effort to ensure the continued success and promotion of the festival.…

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UK smartphone users accessing retail sites up 163pc in year to May

Business and Leadership Ltd.

The number of UK smartphone users accessing retail sites increased by 163pc in the year to May 2011, new research from comScore reveals. According to the company, 13.5 million users across France, Germany, Italy, Spain and the UK (EU5) – or 5.8pc of all mobile subscribers – accessed online retail sites in the three month average period ending May 2011.  In those five countries, the number of smartphone users accessing online retail sites increased by 80pc over the year. “Over the past year, online retailers enjoyed strong growth in visitation from mobile devices in Europe, largely driven by the acceleration in smartphone ownership,” said Jeremy Copp, comScore Europe vice president…

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Keeping it social: 10-step guide to developing a social media process

Social media in corporate communications hits tipping point

In their recently-published book ‘Marketing Communications – integrating offline and online with social media today’, PR Smith and Ze Zook have put together a 10-step guide to developing a social media process that can be applied to any organisation. Over the past couple of years, social media has emerged as a marketing game changer that puts customers back at the centre of the organisation and provides marketers with a new set of tools to listen to and converse with these consumers and to encourage them to engage with their brands. In their recently published book, Marketing Communications – integrating offline and online with social media today (Kogan Page, 2011), PR…

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