4FM launches new autumn marketing campaign
4FM launches new autumn marketing campaign
Multi-city broadcaster Classic Hits 4FM has launched a new €500,000 marketing campaign to drive brand awareness and listenership.
Beginning this weekend, the campaign runs on TV, cinema, outdoor and press. The marketing push will roll out over the autumn period.
The campaign will have a strong TV component, with the station becoming the sponsor of Saturday Night Movies on TV3 for a period of 14 weeks and a TV3/3e station ‘takeover’, which will see the station sponsoring the entire output on both stations over given weekends.
Cinema screen and foyer advertising throughout Dublin, Cork, Limerick, Galway and Clare is also planned.
The new advertising campaign was developed by advertising agency Bloom.
“We’ve revamped our presenter line-up and invested in our product in recent months and we’re now ready to drive trial and awareness of the station,” said Sean Ashmore, CEO of Classic Hits 4FM.
The new campaign is the first of several marketing initiatives planned by the station over the next 12 months.
Classic Hits 4FM launched in 2009 and broadcasts to Dublin, Cork, Limerick, Galway and Clare.