Stephen Fry

US adult internet users who follow a celebrity on a social networking site are four times more likely to follow a brand than the average American internet user, according to research from The Nielsen Company. Apparently, 64pc of adult internet users who follow a celebrity on the likes of Facebook or Twitter also follow a brand. Nielsen also reveals that such fans are also more likely to offer advice and opinion to fellow online consumers. This is particularly the case when it comes to entertainment topics where 32pc of celebrity fans online provide advice on movies (making them 44pc more likely than the average online user to do so), and 28pc provide…

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Business and Leadership Ltd.

UK retailers’ websites are failing to meet consumer expectations for engaging e-commerce experiences, according to a new study from EPiServer. The ‘Developing your e-commerce strategy: how to deliver what customers really want’ study is based on a survey 2,000 consumers and explores the online shopping features they look for regarding overall web experience, browsing, buying and after-sales. The report also benchmarks how 25 top UK retailers measure up to these consumer demands. The research finds that while retailers are ticking the boxes regarding the fundamentals of e-commerce, such as providing clear product images and active search, they are not providing the engaging online shopping experience that consumers are demanding. It…

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Business and Leadership Ltd.

Cadbury is spending £6.5m on its latest Spots v Stripes activity – Race Season – which launches today in the UK and Ireland. As part of the Race Season event, the company launched a new chocolate wafer bar, the Big Race bar, yesterday. Spots v Stripes Race Season presents nine challenges that are designed to inspire people to play more games. According to Cadbury, these problems aim to see if people can be genuinely speedy at tasks they do every day, giving every person in the UK and Ireland a chance of breaking a world record. The nine challenges are split into four online races and five offline races. The…

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Business and Leadership Ltd.

Newspaper publishers in Europe have spoken out against Apple’s plans to introduce new conditions whereby iPhone and iPad digital newspaper subscriptions would be processed through the iTunes, thus making them subject to commission. According to journalism.co.uk , Apple has informed newspaper groups that tablet newspaper apps must offer readers the option to subscribe through the iTunes payment mechanism. It’s understood that Apple would then take a 30pc commission on all payments. In a statement, the European Newspaper Publishers’ Association (ENPA) said: “Apple’s iPad and other tablet devices offer fantastic potential for the development of newspapers in the digital environment. Publishers today want to provide readers with a range of attractive options,…

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Business and Leadership Ltd.

Pop star Katy Perry is expected to be named GHD’s brand ambassador over the coming weeks. Marketing magazine reports that the hair care products manufacturer is will launch an ad campaign promoting its latest hair straighteners next month and is currently in final negotiations with the California singer to star in the ads, which have been created by RYKCR/Y&R. GHD is also reportedly discussing the possibility of becoming a second tier sponsor of Perry’s UK tour, which begins next month.

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Business and Leadership Ltd.

Irish broadband provider, Magnet Networks, has launched a free web-based live TV service with Twitter and Facebook integration. The service offers live streaming of five Irish channels for free, regardless of provider. According to Magnet Networks, anyone with a 1MB broadband connection can log on to magnetwebtv.ie and register to watch RTE1, Network 2, TV3, TG4 and 3e live from any web browser.   The service involves no TV licence fees, no cable subscription, no contract, no monthly subscription fee and no software downloads. From the same web page, users also have the option of running their Twitter and Facebook feeds to comment, tweet and watch updates alongside their TV stream.  Similar…

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Business and Leadership Ltd.

Marketing budgets in the UK were revised down in the fourth quarter of 2010 amid uncertainty around the economic recovery, according to the latest IPA/BDO Bellwether survey, which was published today. Twenty-two percent of companies reported a downward revision compared with 17pc reporting an increase. The resulting net balance of -5.4pc was a one-year low.  This follows a marginal upgrade in Q3 of 0.5pc and, according to the IPA, points to a loss of economic growth momentum in the final quarter of the year. Business confidence was also down with marketing executives indicating that the financial prospects for their own companies dipped to the lowest in six quarters, and for…

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amy kean

Consumers have higher expectations of social media customer services compared to more traditional channels, with one in four people complaining about brands through Twitter or Facebook expecting a response within an hour and 6pc expecting to hear back within 10 minutes, new research from Lightspeed Research and the IAB in the UK has revealed. On the other hand, 50pc of consumers who made complaints via a brand’s own website were happy to receive a response within a day and 27pc within three days. The survey of over 1,000 internet users in the UK found that younger people are more likely to use social media platforms to complain about brands. Fifteen percent…

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Business and Leadership Ltd.

The natural search market in the UK grew 16pc in 2010 to a value of £436m, according to Econsultancy. The company, which has just published its 2011 SEO Agencies Buyer’s Guide , said this valuation reflects the total amount of money spent on search engine optimisation in the UK, including money spent on agency management services, technology and consultancy. “Overall, the SEO market continues to flourish, as it is a proven and highly effective method of delivering return on investment by successfully driving traffic and increasing sales,” said Jake Hird, senior research analyst at Econsultancy.

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Business and Leadership Ltd.

Apple’s iPhone has notched up its third consecutive year as the most social brand on the Vitrue 100 list. The list is compiled by analyzing online conversations on a daily basis across social networks blogs, micro-blogs, photo and video sharing sites using the Vitrue Social Media Index (SMI). According to Vitrue , there was an increase in the social buzz around consumer electronics goods in 2010 with 30pc of the brands that made this year’s list coming from that category. The next most popular category was fashion and retail with 20pc of the brands coming from this group. Vitrue said 2010 was the year of the deal, with an increase in retailers using social media…

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