UK Retailers Struggling with Advanced Email Marketing Techniques

email marketing

Top UK retailers are failing to get the most out of email marketing by neglecting advanced techniques like social media bookmarking links, personalization and post-sales marketing, according to a new study from dotMailer. The company’s annual email marketing benchmark study, Hitting the Mark, has named Boots and Asos as the top performers, while large brands like Sainsburys and Play.com are among those at the bottom of the table. Following the addition of social media and mobile categories last year, the 2011 report includes a closer look at how the retailers use data on existing customers to tailor email campaigns. According to dotMailer, these “new criteria have shaken up the league table, suggesting that…

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Britain’s biggest digital retail outdoor partnership sealed

Business and Leadership Ltd.

CBS Outdoor UK and international retail developer Westfield have announced a deal which they say creates Britain’s biggest digital retail outdoor partnership. The ten-year, multi-million pound partnership involves 100 digital LCD screens being installed alongside four large-format, iconic digital screens in the shopping centre. With this contract CBS Outdoor UK extends its existing relationship with Westfield at Westfield London and now manages the digital advertising at Europe’s two largest shopping malls. CBS Outdoor UK now has over 1,700 digital panels targeting audiences via retail hot spots at Tube stations throughout the West End and City, as well as at Westfield’s two premier destinations. The new partnership builds on a global…

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Huge growth forecast for mobile money subscriptions in emerging markets

Business and Leadership Ltd.

The number of mobile money subscribers in emerging markets is set to increase from 133 million users in 2010 to 709 million users in 2015, representing an annual growth rate of 40pc, according to a new research report by Berg Insight. During the same period, the total value of mobile money transactions in those markets will grow by an average of 54pc each year from US$25bn in 2010 to US$215bn in 2015. Asia-Pacific is expected to become the most important regional market, accounting for more than half of the total user base. “In developing regions such as Africa the mobile phone will become the primary digital channel for people to…

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Starbucks to roll out contactless payment from spring 2012

Business and Leadership Ltd.

Starbucks customers in the UK and Ireland will be able to pay for their purchases by contactless payment from next spring, the coffee company has announced. Contactless payment will be enabled through Barclaycard, in partnership with Visa Europe. From early next year, customers in selected stores will have the option of paying for their coffees by holding their contactless credit or debit card over a payment terminal. Starbucks said that following last week’s launch of the UK’s first contactless mobile payment service by Barclaycard and Orange, customers will also be able to pay using their mobile phone. Subject to a successful initial pilot of contactless in Starbucks shops, the technology…

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Eric Schmidt named Cannes Lions Media Person of the Year

Business and Leadership Ltd.

Google’s executive chairman and former CEO Eric Schmidt is to receive The Media Person of the Year Award at next month’s Cannes Lions International Festival of Creativity, it has been revealed today. Each year, the festival presents the award to a prominent personality who is seen as an influential figure in the development of today’s media landscape, ultimately playing an integral part in shaping the future of the creative communications industry. Previous recipients include Mark Zuckerberg, founder and CEO of Facebook; Steve Ballmer, CEO of Microsoft Corporation; Tony O’Reilly, CEO of Independent News & Media; Tsuneo Watanabe, chairman and editor-in-chief of The Yomiuri Shimbun Holdings; Sumner Redstone, chairman and CEO…

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Tourism Ireland looks to capitilise on Queen and Obama visits

Business and Leadership Ltd.

Tourism Ireland has launched major marketing drives in Britain and the United States to capitalise on the visits to Ireland this month by Queen Elizabeth II and President Obama. The organisation estimates that the visits will generate up to €150m in positive publicity worldwide. It said its promotional programme and publicity drive are being stepped up considerably, before, during and after the visits. Film footage has been commissioned of the various locations on the itineraries, which is being distributed to media in Britain and all over the US.  This covers the sites being visited, landscape and scenery, culture and heritage, as well as themes like Irish food, equestrian Ireland, genealogy,…

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New editor for TheJournal.ie

New editor for TheJournal.ie

TheJournal.ie has announced the appointment of Susan Daly as its editor, following the resignation of Jennifer O’Connell, who has been involved in the site since it was set up in June 2010 and oversaw its launch last October. According to the site, O’Connell has stepped down from her role “to pursue a number of freelance projects and to spend more time with her young family”. She will continue to write for the TheJournal.ie . Daly, a former day news editor with the Irish Daily Star, has been promoted from the position of deputy editor of the site.

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Mazda, Metro Herald and Mindshare team up for augmented reality competition

Business and Leadership Ltd.

Augmented reality is playing a central part in a new Metro Herald competition that is giving away a new Mazda2 as its top prize. Since last Tuesday, Metro Herald has been running a teaser campaign encouraging readers to download a dedicated augmented reality app called Junaio on their Android smartphones or iPhones. From today, readers can hold their smartphones over the ads in a special Mazda takeover edition of the paper, to watch a selection of Mazda videos come to life in a bespoke, 3D augmented reality microsite. They can then visit the Mazda Ireland Facebook page to answer a simple question, based on the video, to enter the draw…

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Sky appoints Elaine Pyke as director of Sky Atlantic HD

Business and Leadership Ltd.

Sky has appointed Elaine Pyke to the newly created role of director of Sky Atlantic HD, the pay-tv company’s latest star channel which boasts dramas from the UK and abroad and over 10 million viewers. Pyke, who was previously head of drama at Sky, begins her new role immediately, reporting into Stuart Murphy. She will oversee the continuing expansion of the Sky Atlantic brand, as it continues to invest in the very best commissioned and acquired content for customers. As head of drama, Sky says Pyke has been at the forefront of the group’s drama commissioning strategy. The move indicates the importance the pay-television company is placing on its newest…

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Budweiser Ice Cold campaign offers money off for good weather

Business and Leadership Ltd.

Budweiser is today launching a novel campaign that will see it bringing down the price of a pint as the temperature rises. Consumers who download the ‘Budweiser Ice Cold Index’ mobile app will be entitled to a free pint if the temperature reaches over 20�C. They will receive €2 off at participating Index bars when it’s 18�C or 19�C, and a €1 mobile voucher when it’s 16�C or 17�C. Anyone downloading the app can avail of these offers from today until 31 August and will also receive one free pint of Budweiser Ice Cold, regardless of the weather. The offer is limited to one free or money-off voucher per day,…

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