No Easy Answers

percentage

While sales tips books, articles, and websites may have their place within a robust sales strategy, Dave Stein maintains that they should never replace sales training or process. There is no question that there is currently an abundance of websites and books focusing on sales tips. All you have to do is type ‘sales book’ into the Amazon search facility to get an idea of the thousands of books that have been written on this subject. Many new ones are published each month, and each one has a new approach or a silver bullet – something that the author will use as a draw to try to get people to…

Read More

Salman Rushdie: A Writer’s Tale

A Writer's Tale

Although best known as an author, Salman Rushdie previously enjoyed a successful career in advertising. Grainne Rothery heard him reminisce about his former life. Updated: October 13, 2017 As a novelist, Sir Salman Rushdie has received critical acclaim, numerous awards and accolades and, in 2007, a knighthood for his services to literature. He’s also been the subject of tremendous media attention since a fatwa was proclaimed against him by the Ayatollah Khomeini in 1988, following the publication of The Satanic Verses. His talent as not just a writer, but his ability to debate and publicly discuss hot-topics publicly on nationally followed broadcasted shows such as Real Time with Bill Maher,…

Read More

Crowd Surfing

A new book by David Brain and Martin Thomas redefines crowd surfing and examines how today’s savvier customers are influenced. When asked to review a book called Crowd Surfing I was excited about the prospect of getting under the skin of Iggy Pop’s concert dives. Recent research in Ireland indicates that having ‘cool parents’ has overtaken ‘I want to be famous’ as the No 1 teen aspiration in life, so this book could be the defining moment in helping me bond with my kids. Listen out for ‘There goes my dad’ at next summer’s Electric Picnic! Unfortunately, I quickly realised that I had been suckered. The book is talking about…

Read More