Norwegian TV viewers to get a taste of Ireland
More than quarter of a million viewers of Norwegian TV travel show, Glefs, will be treated to images of a range of Irish locations in a 12-minute segment set to air on 10 of Norway’s local TV channels later this month.
Some of the attractions appearing in show include Trinity College, the Guinness Storehouse and the Brazen Head in Dublin; Belfast’s Titanic boat tour and the city’s music scene by night; and Castle Leslie in Glaslough, Co Monaghan.
The Norwegian TV crew was invited to visit and film the various locations by Tourism Ireland in the Nordic region.
Aoife Kernan, Tourism Ireland’s manager in the Nordic region, described it as a very effective way of getting exposure for the island of Ireland in Norway and raising awareness of some of the things to see and do here.
“Glefs is a popular travel programme and the footage captured by the TV crew will be seen by a large audience across Norway,” she said. “TV and film are recognised as strong influencers for prospective holidaymakers; we regularly work with TV companies to facilitate the making of travel and lifestyle programmes around Ireland as it is a great way of promoting our tourism offering to a wide audience across Norway.”