Radio Nova launches 12 digital radio channnels

Dublin’s Radio Nova has started 12 new digital radio channels using mobile technologies, representing the first time an Irish radio station as introduced separate branded versions of its output for listeners. The new digital channels are Nova 80s, Nova Beatles, Nova Brit Pop, Nova British Invasion, Nova Chill, Nova Classics, Nova Irish Rock, Electronic 80s, Millertime from Marty Miller, Nova Metal. They are available to the 170,000 users of the station’s iPhone and Android mobile apps as well as via the station’s website and on internet radio devices. The station’s CEO, Kevin Branigan said: “This represents the first time that radio and digital technologies have been brought together in an environment…

Read More
Minister for Children and Youth Affairs Frances Fitzgerald TD; Martin Tomlinson, CEO of Suas; Callum Duff; and Julian Yarr, managing partner, A&L Goodbody;

Education charity Suas Educational Development and law firm A&L; Goodbody have announced a new partnership, which will see the company support Suas’s Literacy Support Programme over the next three years. Over the course of the partnership, A&L Goodbody will support 3,000 young people across the country as lead partner to the Literacy Support Programme, through almost €150,000 in funding, in addition to significant pro-bono legal counsel and volunteering. Recent research indicates that one in 10 children in Ireland leave school with serious literacy difficulties – a statistic that rises to one in three in disadvantaged communities. The Suas Literacy Support Programme recruits volunteers and trains them to be literacy mentors.…

Read More
Kenco Millicano launches new TV ad featuring Rupert Everett

Kenco Millicano is back on Irish TV screens this week with a new ad featuring actor Rupert Everett. The 30-second spot opens with a scene showing an unidentified character enjoying a cup of Kenco Millicano whilst reading a bad theatre review of an actor’s performance. The character is then revealed as Rupert Everett – and the review is of his own performance. But he shrugs off the criticism with the line “when your coffee’s this good, nothing else has to be”. “The ad dramatises in a humorous way that Kenco Millicano is a wholebean instant coffee that is so good, life’s little niggles simply won’t phase you,” said Sandra Gahan,…

Read More
3D street artist marks launch of new Vodafone plans

Vodafone commissioned international 3D street artist Julian Beever to mark the launch of ‘A Good Thing’, its campaign to promote a new approach to mobile prices plans called Vodafone Red. Beever’s interpretation of ‘A Good Thing’ resulted in a depiction of a day at the beach in the IFSC’s Mayor Square. The five new Vodafone Red plans challenge the current conventions on tariffing and move in a new direction, giving customers a range of simple options with the aim of enabling them to enjoy an easier and richer mobile life at better value, according to the company. Marcel de Groot, consumer director, Vodafone Ireland said of the new plans: “We’re…

Read More
Shane Byrne and Aidan Power at the launch of Heineken Get in the Game

Heineken has unveiled a multi-media campaign called ‘Get in the Game’ designed to bring the Heineken Cup experience from the pitch to fans’ mobile phones, computers and into pubs and homes across the country. Get in the Game allows people to react to a variety of digital and real life games.The campaign features new creative for outdoor, print and digital advertising and a new TV ad will be released before the Heineken Cup final which will be played in Dublin on 18 May. Rugby players Shane Byrne, Frankie Sheehan, Alan Quinlan, Bryn Cunningham and pundit Brent Pope have endorsed the idea. Fans can get involved with ‘Get in the Game’…

Read More
Keogh’s Crisps

Keogh’s Crisps has appointed brand communications agency Surname & Surname to launch its product range in the UK. The launch will coincide with St Patrick’s Day and the range includes Shamrock & Sour Cream and Dubliner Irish Cheese & Onion potato crisps. The rollout in the UK will see the snacks available to buy in Selfridges and Tesco stores across the UK. “We are the only potato growers in the world who grow, cook and sell a fresh potato and potato crisp under the same brand,” said Keogh’s Crisps founder, Tom Keogh. “We needed a PR agency that is going to do the same. Surname & Surname understands our brand,…

Read More
debenhams

Debenhams customers in Ireland are now able to order online and collect from store through a new service that launched this week. The department store said 78pc of shoppers in its research panel described “waiting for delivery” as the biggest downside to online shopping. With the new service, customers can browse and shop from the full range online and have the convenience of collecting their purchases at their leisure from the store of their choice. “As part of our ongoing strategy to grow our online business in Ireland we are continually developing the services that customers have available to them,” said Fiona Lay, online director for Debenhams. “Multi-channel retailing allows…

Read More
Munster Rugby and Trend Micro team

Promoting the positive aspects of the internet as well as internet safety is the theme of Trend Micro’s annual ‘What’s your Story’ competition, which invites children to create and submit a two-minute video or a poster to enter. Munster Rugby has been working with Trend Micro in recent weeks, participating at school training sessions to explain to children and students that people of all ages can experience cyberbullying and need to be aware of safety online. “Munster Rugby has been really supportive of the What’s Your Story competition run by Trend Micro,” explained Avril Ronan, co-ordinator of the Internet Safety programme for Kids and Families. “Getting kids to express the…

Read More
Galaxy launches new advertising campaign starring Audrey Hepburn

Audrey Hepburn returns to screens across Ireland as chocolate brand Galaxy launches its new advertising campaign. The ultimate screen and style icon stars as the new ‘Galaxy girl’, with the brand reviving its signature strapline, ‘Why have cotton when you can have silk?’ In a world first, the star is brought back to life using cutting-edge post-production CGI techniques, to create what appears to be never-before-seen footage of Audrey in a Galaxy advert. Set in the 1950s on Italy’s Amalfi Coast, the setting is reminiscent of the romantic look and feel of award-winning classics that shot Audrey to fame. The narrative sees Audrey, a beautiful young girl, sitting on a…

Read More
Cork Airport launches new advertising campaign

Cork Airport has announced a new advertising campaign to promote direct routes from Cork for 2013. According to those behind it, the ‘Better Still’ campaign aims to cement Cork Airport’s status as the No 1 airport in the south of Ireland. Niall MacCarthy, airport director, Cork Airport, said: “This is an exciting new advertising campaign showcasing all the reasons why it’s so easy and convenient to fly direct from Cork Airport. This campaign will naturally resonate with those living in Cork city and county but this campaign is also designed to reach our customer base throughout Munster and further afield”. The ‘Better Still’ campaign is inspired by the famous ‘Cork…

Read More