Viviscal Man has signed up Ronan O’Gara to advertise its thinning hair product. According to Lifes2good, the former rugby international is set to help Viviscal Man tackle what is a big taboo topic in male grooming. In his position as brand ambassador for Viviscal Man, O’Gara will help to highlight prevention strategies for thinning hair in men with Viviscal, a clinically proven supplement. He will encourage Irish men to take action to avoid thinning hair. Viviscal Man is available from Boots, leading pharmacies and health stores nationwide, and online. Karina Corbett

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ourism Ireland reaches 2 million Facebook fans

Tourism Ireland has become the biggest tourism board in Europe on Facebook having reached two million fans – with 825,000 new fans ‘liking’ its Facebook pages in 2013 alone. This means it is the third most popular tourism board globally on Facebook, after Australia and Discover America. “The size of our Facebook audience provides a really valuable platform for promoting the island of Ireland, giving us access to a global audience of over 400 million people through the friends of our fans [based on each fan having an average of 200 friends],” said Niall Gibbons, CEO of Tourism Ireland. “In 2013, we reached a number of significant milestones for our…

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DoneDealJobs has been named headline sponsor of the next Jobs Expo, which will take place in Dublin and Belfast in March. “We’re extremely pleased to have DoneDealJobs as the sponsor of our event,” said Jobs Expo event organiser Beth Rees. “We feel that the company’s aims are very similar to our own in that we want to bring high-quality job opportunities to as many people as possible. We believe that the sponsorship really is a perfect fit for both companies.” The Belfast event takes place on Wednesday 12 March, while the next Jobs Expo in Dublin runs on 14 and 15 March. Grainne Rothery

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For the second year running, Ireland has been named ‘Best Tourism Destination’ by frequent travellers in the US. In a survey conducted during 2013, more than 22,000 readers of American travel magazine Global Traveler named Ireland their favourite tourism destination overall. The magazine asked its business and luxury traveller readers to select their favourite destination, airline and other travel-related products and services – and Ireland took the number one spot for ‘Best Tourism Destination’. The awards ceremony will be held later today, 10 December in Los Angeles. “We are delighted that Ireland has been singled out once again for this accolade by the readers of Global Traveler magazine,” said Niall…

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Kronenbourg 1664, the most sold French beer in the world, has officially launched in the Republic of Ireland this week. Owned by the Carlsberg Group since its acquisition of Scottish and Newcastle in 2008, the beer will be sold by Diageo in Ireland. Made by master French brewers since 1952, the lager is brewed from Strisselspalt hops, which are grown in the Alsace region of France “We are delighted to be bringing Kronenbourg 1664 to the Irish market for discerning lager drinkers to enjoy,” said Diageo country director David Smith. “Kronenbourg 1664 is a great addition to our beer portfolio in Ireland. There is an increasing appetite for premium lager…

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Online retailer Littlewoodsireland.ie has launched its Christmas TV campaign with a suite of 40, 30 and 10 second ads. The ad, which carries the tagline of ‘Christmas Delivered’, features face of the brand Caroline Morahan in ‘A Christmas Carol’ scene, showing one family how they can enjoy the perfect Christmas. The will run until 20 December, the last order date for ordering for Christmas. The ad is supported by a media buy and digital marketing campaign, including a ‘shop the ad’ format online. Each week the campaign will reach over two million adults and 75pc of Littlewoods Ireland shoppers. The ad, which was created by DDFH&B, was directed by Brian…

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A series of 12 ad cards are to run on the Dart and in Dart stations over the next eight weeks with the aim of changing the public perception of physics. This is part of the ‘Dart of Physics’ campaign jointly led by the Schools and Physics and Education at Trinity College Dublin The Dart cards include physics statements and puzzles such as ‘Everyone on the Dart is attracted to you….. gravitationally’ or ‘Why does the metal pole on the Dart feel colder than the seat?’, driving commuters to the website ‘dartofphysics.ie’ to find out more. The website, dartofphysics.ie, will act as a hub for this project. As the eight-week…

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Sky+ has announced the latest update to the Sky+HD box, which is being rolled out to customers over the coming months, will let customers search by title, actor, event, channel, sport or any key word to find anything from drama or comedy to the next Uefa Champions League game. The updated search functionality uses technology that collates results based on real-time searches across the nation. It means customers can expect the most recent and on-trend suggestions at the top of their searches. The search functionality is already available on the Sky+ app. “With our enhanced search we are making it even easier to find shows and movies you love, as…

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Advertising - the bellwether industry

Advertising agencies have replaced construction sites as the bellwether for the domestic economy, writes Amárach Consulting’s, Gerard O’Neill. We used to count the cranes on the skyline to tell us how the economy was doing. Not anymore. Ireland’s domestic economy – especially consumer spending – has been hit hard by the recession, with only glimpses of improvement in a few sectors and regions. There aren’t any cranes, and so we need a better guide to our economic fortunes. The recent IAPI Industry Census 2013 is such a guide. Advertising agencies are now the bellwether for the domestic economy. Their fortunes reflect those of their clients – advertisers who are mostly targeting Irish…

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Irish sales and marketing agency Product2Market has announced the release of it s ‘Website Visitor Tracking Service’. Product2Market was started in 2009 by CEO Anthony Byrne and COO Len Brennan. Their sales and marketing call centre specialises in pan-European marketing campaigns on behalf of some of the largest IT/software companies in the world, including Microsoft, Dell, EMC and HP. The new service allows companies to identify and track website visitors, which in turn allows marketing managers to gauge the success of their ongoing marketing activities by tracking the number of new and repeat visitors to their site. “We had the idea to add this service purely for Product2Market’s clients, but…

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