Alcohol brands ask to be blurred out of movie

According to reports, drinks brands Budweiser and Stolichnaya have asked to be blurred out of an upcoming movie starring Denzel Washington. Both companies cited their concerns due to the negative connotations alcohol has in the film. Entitled ‘Flight,’ the movie focuses on a pilot with an alcohol problem (Washington), who becomes a hero when he saves the lives of the passengers on his commercial flight following a plane crash. However, the brands have revealed their unhappiness with their association to the film, especially scenes where Washington is shown drinking and driving. Statement From Budweiser Speaking to Reuters, vice-president of Budweiser , Robert McCarthy, said: “We would never condone the misuse of our products, and…

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Law firm Matheson Ormsby Prentice is changing its name to Matheson and rolling out a new brand identity from Tuesday 30 October 2012. According to Matheson, this will be “another important step in the firm’s strategy to differentiate itself from other law firms by its primary focus on international companies and financial institutions doing business in and through Ireland”. “Many of our international clients already refer to us as Matheson,” said managing partner, Liam Quirke.  “Formally rebranding the firm as Matheson is, therefore, a logical but nonetheless exciting milestone for us.” Matheson employs more than 600 people in its Dublin, London, New York and Silicon Valley offices.  The firm opened…

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Connolly Railway Station in Dublin

Eason has today launched what it says is Ireland’s first ever virtual bookshop at Connolly Station in Dublin. The mobile shop displays images of book covers, each with a QR code that, when scanned by a customer with a smartphone, will bring them to an online mobile shop where they can purchase the book. “The traditional physical store is still very much at the heart of Eason. We also recognize the ever-growing need to further develop our online shopping experience and to create a concept that is not only innovative and a first to the Irish market, but that very much demonstrates that we are as a contemporary multi-channel retailer,” said…

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Channel 4 is to roll out a new advertising service in Ireland next year. The service, which will be launched on More 4, will broadcast a bespoke advertising feed offering tailored packages to Ireland. It will be sold by the station’s sales partner Medialink. “We’re pleased to be able to extend our bespoke advertising service for Ireland to More 4 in the New Year,” said Jonathan Allan, Channel 4’s director of sales. “In addition to our successful tailored service on E4 in Ireland offering the market its strong 16-34 demographic, More 4’s upmarket ABC1 audience will give agencies and clients even more opportunities to reach new audiences in Ireland.” Karina…

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Tourism Ireland announced today that it has bought the domain name ‘Ireland.com’ from The Irish Times for €490,000. The all-island tourism marketing body said the new domain name will deliver greater stand-out for the destination around the world and bring significant long-term benefits for tourism in Ireland. It said the move is part of a redevelopment of Tourism Ireland’s suite of websites designed to capitalise on the growing importance of the internet in travel and holiday planning and to harness growth in social media. The new website will be unveiled to tourism industry leaders at the launch of the organisation’s 2013 marketing plans towards the end of the year and…

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UK digital ad spend increased by 12.6pc to a record six-month high of £2.59bn in the first half of 2012, according to the latest Internet Advertising Bureau UK (IAB) advertising expenditure report, conducted by PwC. Boosted by an increase in video and banners in social media, display advertising across the internet and mobile grew by 10.6pc year-on-year to £590.9m and accounted for 23pc share of digital ad spend. Digital video advertising increased 43pc to £69.8m and accounted for 12pc of online and mobile display in the first six months of 2012. Banners in social media environments increased 36pc to £134.2m and represented 23pc of display ad spend. The IAB said…

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The Web Summit has launched Web Summit by Night, which will see attendees of the two-day tech event take over four bars on Dame Lane in Dublin 2 on the evening of Wednesday, 17 October.  In association with partner Dyn, Web Summit by Night will feature four Dublin pubs opening their doors and providing free comedy, music and drinks to the attendees from across Europe. The Mercantile, Sweeney’s, SpeakEasy and The Stag’s Head will host a mixture of music, comedy and entertainment from a variety of acts from around the world including Quiet Life, Liam MacDougal, Blah’gards, White Collar Boy and The Gorgeous Colours. Entrance will be free to all…

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Boots has introduced a contactless payment option at all its stores across the Republic of Ireland. The option, which is being delivered through a partnership with Streamline and Visa Europe, allows customers to pay for items totalling less than €15 by touching the point-of-sale terminal with their contactless Visa card. Using this method, customers do not have to enter their personal identification number (PIN). “Our aim is to offer customers a great shopping experience with quick, easy ways to pay and we believe that contactless payment is one way to deliver this,” said Boots Ireland managing director, Debbie Smith. “The new technology should help to reduce transaction and queuing times.”…

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QR code

The number of European smartphone users scanning QR codes via their devices grew by 96pc in the past year to 17.4 million users for the three month average period ending July 2012, according to figures from Comscore. The study, an overview of mobile commerce and QR code usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom), reveals that three out of every four QR code scans resulted in users receiving product information, making this the most popular type of result across Europe. Over one in four scans resulted in event information, making it the second most popular result across five countries. Some 19.4pc of…

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Club Orange

The Advertising Standards Authority of Ireland (ASAI) has upheld complaints about a Club Orange billboard ad, which featured two oranges and used the tagline ‘The Best Bits in the World’. The ASAI found that the ad should not be displayed again as the imagery used was “intended to represent a pair of women’s breasts”, and “sexual innuendo” was being used merely to attract attention. Club Orange said that the ‘best bits’ in question referred to the bits of natural orange in the drink and had been key to the brand for years. According to agency Chemistry, which created the ad, it was intentionally tongue-in-cheek and humorous. Last year Club Orange’s…

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