Kenco Millicano launches new TV ad featuring Rupert Everett

Kenco Millicano launches new TV ad featuring Rupert Everett

Kenco Millicano is back on Irish TV screens this week with a new ad featuring actor Rupert Everett. The 30-second spot opens with a scene showing an unidentified character enjoying a cup of Kenco Millicano whilst reading a bad theatre review of an actor’s performance. The character is then revealed as Rupert Everett – and the review is of his own performance. But he shrugs off the criticism with the line “when your coffee’s this good, nothing else has to be”. “The ad dramatises in a humorous way that Kenco Millicano is a wholebean instant coffee that is so good, life’s little niggles simply won’t phase you,” said Sandra Gahan,…

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3D street artist marks launch of new Vodafone plans

3D street artist marks launch of new Vodafone plans

Vodafone commissioned international 3D street artist Julian Beever to mark the launch of ‘A Good Thing’, its campaign to promote a new approach to mobile prices plans called Vodafone Red. Beever’s interpretation of ‘A Good Thing’ resulted in a depiction of a day at the beach in the IFSC’s Mayor Square. The five new Vodafone Red plans challenge the current conventions on tariffing and move in a new direction, giving customers a range of simple options with the aim of enabling them to enjoy an easier and richer mobile life at better value, according to the company. Marcel de Groot, consumer director, Vodafone Ireland said of the new plans: “We’re…

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Heineken unveils ‘Get in the Game’ campaign

Shane Byrne and Aidan Power at the launch of Heineken Get in the Game

Heineken has unveiled a multi-media campaign called ‘Get in the Game’ designed to bring the Heineken Cup experience from the pitch to fans’ mobile phones, computers and into pubs and homes across the country. Get in the Game allows people to react to a variety of digital and real life games.The campaign features new creative for outdoor, print and digital advertising and a new TV ad will be released before the Heineken Cup final which will be played in Dublin on 18 May. Rugby players Shane Byrne, Frankie Sheehan, Alan Quinlan, Bryn Cunningham and pundit Brent Pope have endorsed the idea. Fans can get involved with ‘Get in the Game’…

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Keogh’s Crisps appoints brand communications agency Surname & Surname for UK launch

Keogh’s Crisps

Keogh’s Crisps has appointed brand communications agency Surname & Surname to launch its product range in the UK. The launch will coincide with St Patrick’s Day and the range includes Shamrock & Sour Cream and Dubliner Irish Cheese & Onion potato crisps. The rollout in the UK will see the snacks available to buy in Selfridges and Tesco stores across the UK. “We are the only potato growers in the world who grow, cook and sell a fresh potato and potato crisp under the same brand,” said Keogh’s Crisps founder, Tom Keogh. “We needed a PR agency that is going to do the same. Surname & Surname understands our brand,…

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Debenhams launches collect in store service for online shoppers

debenhams

Debenhams customers in Ireland are now able to order online and collect from store through a new service that launched this week. The department store said 78pc of shoppers in its research panel described “waiting for delivery” as the biggest downside to online shopping. With the new service, customers can browse and shop from the full range online and have the convenience of collecting their purchases at their leisure from the store of their choice. “As part of our ongoing strategy to grow our online business in Ireland we are continually developing the services that customers have available to them,” said Fiona Lay, online director for Debenhams. “Multi-channel retailing allows…

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Munster Rugby and Trend Micro Join to Promote Children Internet Safety

Munster Rugby and Trend Micro team

Promoting the positive aspects of the internet as well as internet safety is the theme of Trend Micro’s annual ‘What’s your Story’ competition, which invites children to create and submit a two-minute video or a poster to enter. Munster Rugby has been working with Trend Micro in recent weeks, participating at school training sessions to explain to children and students that people of all ages can experience cyberbullying and need to be aware of safety online. “Munster Rugby has been really supportive of the What’s Your Story competition run by Trend Micro,” explained Avril Ronan, co-ordinator of the Internet Safety programme for Kids and Families. “Getting kids to express the…

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Galaxy Runs New Advertising Campaign Starring Audrey Hepburn

Galaxy launches new advertising campaign starring Audrey Hepburn

Audrey Hepburn returns to screens across Ireland as chocolate brand Galaxy launches its new advertising campaign. The ultimate screen and style icon stars as the new ‘Galaxy girl’, with the brand reviving its signature strapline, ‘Why have cotton when you can have silk?’ In a world first, the star is brought back to life using cutting-edge post-production CGI techniques, to create what appears to be never-before-seen footage of Audrey in a Galaxy advert. Set in the 1950s on Italy’s Amalfi Coast, the setting is reminiscent of the romantic look and feel of award-winning classics that shot Audrey to fame. The narrative sees Audrey, a beautiful young girl, sitting on a…

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Cork Airport launches new advertising campaign

Cork Airport launches new advertising campaign

Cork Airport has announced a new advertising campaign to promote direct routes from Cork for 2013. According to those behind it, the ‘Better Still’ campaign aims to cement Cork Airport’s status as the No 1 airport in the south of Ireland. Niall MacCarthy, airport director, Cork Airport, said: “This is an exciting new advertising campaign showcasing all the reasons why it’s so easy and convenient to fly direct from Cork Airport. This campaign will naturally resonate with those living in Cork city and county but this campaign is also designed to reach our customer base throughout Munster and further afield”. The ‘Better Still’ campaign is inspired by the famous ‘Cork…

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Irish market first to air new ‘Spartacus’ Carlsberg ad

Business and Leadership Ltd.

Carlsberg’s new TD ad is set to air in Ireland tomorrow, 15 February before any other market in the world. ‘Spartacus’, a take on the 1960s film of the same name, is set in an ultra-modern skyscraper office where hundreds of people are working in an extremely orderly and mundane environment. The film starts when the intimidating boss of the company enters the room in a fit of rage, demanding to find the culprit of an office prank that resulted in him being depicted as a monkey. Leading the way, the hero ‘Spartacus’ stands up and identifies himself as the prankster. Demonstrating their loyalty, his fellow colleagues decide to stand…

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Pyramids of Giza to go green on St Patrick’s Day

Pyramids of Giza to go green on St Patrick's Day

The Pyramids of Giza, the Christ the Redeemer statue in Rio de Janeiro, the Little Mermaid in Copenhagen and the Las Vegas ‘Welcome’ sign are among the landmarks set to go green for the first time on St Patrick’s Day 2013 as part of Tourism Ireland’s annual ‘global greening’ initiative. Other first timers pledging to go green this year include HMS Belfast in London, City Hall in Houston, Texas, the Citadel in Jordan, the Tower of Hercules (a Unesco World Heritage Site in Galicia in Spain), the futuristic new Eye Film Institute in Amsterdam, the International School in Bonn and the Allianz Arena in Munich (home ground of FC Bayern…

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