Marketing

The 1,000th anniversary of the Battle of Clontarf takes place on 23 April and to mark this occasion, Wikipedia is supporting the first ever Irish live Wiki editing event in Dublin’s Science Gallery this Saturday, 19 April to improve the Battle of Clontarf Wiki pages. There is also an ongoing blow by blow re-enactment of the run-up to the battle and the battle itself on Twitter @1014retold for everyone to follow. The online events are being facilitated by 1014 Retold , a digital storytelling project that aims to bring the tale of the Battle of Clontarf to life for a modern day audience using digital tools and social media. The organisers are actively…

Aer Lingus Introduces New In-Flight Shopping Range – Boutique Aer Lingus launches ‘Boutique’ in-flight shopping offering Aer Lingus has launched a new in-flight shopping range – Boutique – that it says will bring a wider range of luxury shopping to customers on all of its flights, at prices up to 60pc less than on the high street. According to the airline, the new retail offering builds on the success of the previous in-flight shopping selection and showcases an entirely revamped product range, based on feedback from customers. Extensive Product Range with Exclusive Items The range includes 80 new products including several Aer Lingus exclusives. Included in the women’s range are…

Eddie Rocket’s is launching a new TV ad with an interactive social media campaign that will allow customers to choose the ending that will appear on TV in this month. It’s the first time in five years that Eddie Rocket’s has been on TV screens and the ad is part of a wider marketing campaign in 2014 for Eddie Rocket’s that will include a series of new TV ads, with a total investment of over €250,000. The new TV ad is set in outer space and features an astronaut reaching for an Eddie Rocket’s hamburger that is simply ‘Out of this World’. The ad has been shot with two endings…

The Great Wall of China has joined the list of more than 100 global landmarks that will go green this weekend to celebrate St Patrick’s Day. The installation of green lights on the wall for the first ever has been negotiated through the combined efforts of the Irish Embassy and the Tourism Ireland team in China, as well as the Foreign Affairs Office in China. “The Great Wall of China is joining the biggest Global Greening to date, involving iconic sites in countries around the world, including Christ the Redeemer in Rio de Janeiro and the Great Pyramid of Giza,” said Tánaiste and Minister for Foreign Affairs and Trade Eamon…

Unesco World Heritage site Petra in Jordan and Sleeping Beauty’s Castle at Disneyland Paris will be going green for the first time this year as part of Tourism Ireland’s global St Patrick’s Day celebrations. Other first timers in the Global Greening initiative – which is being run for the fifth time in 2014 – include the Holmenkollen ski jump in Oslo; Canada’s Whistler ski resort; the Rhine Falls near Zurich; the Evoluon Eindhoven in the Netherlands; a number of sites in Chicago – including Soldier Field stadium (home to the Chicago Bears team), the Trump International Hotel & Tower and the Wrigley Building and Millennium Park; four skyscrapers in Philadelphia…

Former Westlife star Nicky Byrne is to be part of the new line-up on RTE 2FM, presenting a mid-morning show that’s set to start within the next few weeks. RTÉ said Byrne will be joined by another new voice to day-time radio on 2FM which will be announced in the coming days. The Nicky Byrne Show will air weekdays from 11am. Byrne has previously presented Celebrity Sunday in 2010 on 2FM and filled in for Ryan Tubridy on Tubridy in May of last year. Head of 2FM Dan Healy said he’s thrilled that Byrne is joining the team. “I believe that Nicky will appeal to young audiences through instant likeability…

Aer Lingus is adding three new pre-order meal options to its on board menu Bia, developed in collaboration with chef and restaurateur Clodagh McKenna. The new dishes will be available from Monday 3 February to customers travelling on short-haul flights and can be pre-ordered from today. The new dishes include the gluten-free ‘Power Me Salad’, with spiced quinoa, beetroot, carrot, chickpeas, sunflower seeds and rocket, which is served with gluten-free crackers, gluten-, wheat- and egg-free chocolate biscuit cake, pineapple and melon fruit pot and tea or coffee. Also added to the menu is a savoury cheddar, caramelised onion and leek quiche, served with McCambridge’s Irish brown bread, a Lily O’Brien…

Viviscal Man signs up Ronan O’Gara to tackle the taboo topic of thinning hair Viviscal Man has signed up Ronan O’Gara to advertise its thinning hair product. According to Lifes2good, the former rugby international is set to help Viviscal Man tackle a taboo topic in male grooming. In his position as brand ambassador for Viviscal Man, O’Gara will help to highlight prevention strategies for thinning hair in men with Viviscal, a clinically proven supplement. He will encourage Irish men to take action to avoid thinning hair. Revolutionizing Thinning Hair Treatments: The Potential of Topical Spironolactone In recent years, significant advancements have been made in the field of hair loss treatment…

A Global Presence on Facebook ourism Ireland reaches 2 million Facebook fans Tourism Ireland has become the biggest tourism board in Europe on Facebook having reached two million fans – with 825,000 new fans ‘liking’ its Facebook pages in 2013 alone. This means it is the third most popular tourism board globally on Facebook, after Australia and Discover America. “The size of our Facebook audience provides a really valuable platform for promoting the island of Ireland, giving us access to a global audience of over 400 million people through the friends of our fans [based on each fan having an average of 200 friends],” said Niall Gibbons, CEO of Tourism…