Coca-Cola top brand in Irish grocery for ninth year in a row

Coca-Cola is the biggest selling brand in the Irish grocery sector for the ninth year in a row, according to the Checkout Top 100 brands report, produced by Checkout magazine in association with Nielsen. It’s followed by milk brand Avonmore, Brennan’s bread in third place and Lucozade fourth. In fifth place, Cadbury Dairy Milk is the first new entry to the top five since 2009, knocking crisp brand Tayto down one place to 6th. The rest of the brands in the top ten are 7Up, Jacobs, Walkers and Danone. Stephen Wynne-Jones, editor, Checkout, said: “For many of Ireland’s leading brands, the focus is not only on growing market share, but…

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Tesco Mobile Ireland (TMI) has doubled its customer base in two years to reach 200,000 subscribers and is now planning to open new shops and increase in-store offerings. According to TMI managing director Elaine Russell, the growth is down to its competitive offering across the pay-as-you-go and pay monthly tariffs, the range of handsets and available call credit in over 5,000 locations nationwide. To date there are six standalone Tesco Mobile Phone shops across the country and Russell said that following today’s announcement the company would be looking at the option of expansion. “Over the next 12 months we will look at how we can bring our mobile phone options to…

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Adforce.com wins Landmark Digital contract Colm Grealy

Adforce.com has been awarded the exclusive advertising sales contract for Landmark Digital, representing websites including IrishExaminer.com, BreakingNews.ie and RecruitIreland.com. Landmark Digital has 2.1 million unique users in Ireland, which currently generate nearly 20 million page views each month. The contract covers sales on all of the sites, apps and mobile sites under the Landmark Digital umbrella. Colm Grealy, CEO of Adforce.com said: “The media landscape is changing and Landmark’s innovative approach to publishing on web, mobile and tablet presents advertisers with a seamless buying process across multiple devices.” Commercial manager at Landmark Sinead Johnson said it was in growth and development mode at the moment. “With users now accessing news…

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Skoda renews partnership with Dogs Trust

Car brand Skoda has renewed its partnership with Dogs Trust as the official vehicle supplier to the charity, which will involve the addition of a Yeti and an Octavia Combi to the charity’s existing fleet of Skoda vehicles. Dealers nationwide will also undertake fundraising activities for Dogs Trust throughout the year. The first one is ‘Pooch in the Park’, a free 4K family dog walk on 24 August in Corkagh Park in Clondalkin, organised by Skoda’s West Dublin dealer Pilsen Auto. As Ireland’s largest dog welfare charity, the core function of Dogs Trust is to reduce the number of stray dogs that are destroyed in Irish pounds each year and…

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Tony O'Reilly and Annalise Murphy

The Irish Sailing Association has announced today that Providence Resources plc is to sponsor the Irish sailing team for the run up to the Olympic Games in Rio de Janeiro in 2016. This sponsorship follows a six month deal in 2012, which provided the team with additional resources in preparation for the London Games. The Irish sailing team will be named Providence Team IRL for the period and joint branding will be rolled out over the coming weeks. “Providence Resources were so proud of the Irish sailing team at the Games in 2012 and we know they can achieve so much more,” said Providence chief executive Tony O’Reilly. “We want…

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Mr Motivator with Ken McKervey, commercial manager, Electric Ireland

Electric Ireland is using Instagram Video to create “a virtual dance-off with a social twist” as part of its sponsorship of Electric Picnic, which is now in its fifth year. Using the platform for video sharing, the ‘Electric Ireland Dancergy Competition’ gives festival goers the chance to showcase their dance moves to be in with the chance to win tickets to Electric Picnic. Its running from 11 to 16 August and 30 tickets are up for grabs. Entrants have to follow three steps: sign up using Instagram, make a video of them dancing and then tag it and submit it online with a hashtag. “At Electric Ireland we are constantly evolving…

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sociallyconscious

Nearly half of global consumers (46pc) are willing to pay extra for products and services from companies that have implemented programmes to give back to society, according to a new study from Nielsen. Sixty-three percent of these individuals, which the company defines as “socially-conscious consumers”, are under age 40, they consult social media when making purchase decisions and are most concerned about environmental, educational and hunger causes. “It’s clear that corporate social responsibility efforts resonate with a specific group of consumers,” said Nic Covey, vice president of Nielsen Cares, Nielsen’s global corporate social responsibility programme. “Marketers need to know who those consumers are in order to maximise the social and…

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The Gathering Ireland 2013 has been embraced by the Irish people, according to new data from an Omnibus survey conducted by Behaviour & Attitudes. The study found that The Gathering has earned strong support amongst the Irish public with four in five of those surveyed (77pc) saying it a worthwhile investment. Three out of 4 (75pc) say that the Government-backed initiative will be successful in attracting tourists to Ireland. The Omnibus survey was carried out between 18th and 30 April by independent market researchers Ipsos. Public awareness levels of The Gathering are very high with 83pc of those surveyed saying they are aware of the project. There is also strong…

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The Nasdaq Stock Market Opening Bell will be rung onstage at the RDS during the Web Summit on 30 October, marking it the first time it has been opened from Ireland. Typically, bell ceremonies are hosted at the Nasdaq MarketSite in Times Square in New York and remote Opening and Closing Bell ceremonies are extremely rare. 

The Nasdaq Opening Bell will take place in front of an audience of over 7,000 and will be carried live by dozens of TV stations to a potential audience of millions. This year, the Web Summit is evolving to become a three-day festival of ideas with over 300 speakers and 7,000 attendees. General tickets…

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Lyons Tea has unveiled some research into the tastes and trends of the Irish diaspora as part of the launch of the ‘Bring The Talk Home’ campaign, giving the tea drinking population of Ireland the chance to bring loved ones home from abroad over the next year. Lyons Tea commissioned research with Irish people who had lived abroad to find out exactly what they missed about Ireland while living abroad. Although Irish people are famed for enjoying a pint in the pub, 69pc of those surveyed said they missed enjoying a cup of tea most ahead of a pint in the local pub. Tea was the most missed Irish product…

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