French lager Kronenbourg 1664 debuts in Ireland

Kronenbourg 1664, the most sold French beer in the world, has officially launched in the Republic of Ireland this week.

Owned by the Carlsberg Group since its acquisition of Scottish and Newcastle in 2008, the beer will be sold by Diageo in Ireland.

Made by master French brewers since 1952, the lager is brewed from Strisselspalt hops, which are grown in the Alsace region of France

“We are delighted to be bringing Kronenbourg 1664 to the Irish market for discerning lager drinkers to enjoy,” said Diageo country director David Smith. “Kronenbourg 1664 is a great addition to our beer portfolio in Ireland. There is an increasing appetite for premium lager amongst beer drinkers and Kronenbourg 1664 is a signature French lager which hits all the right notes.”

Kronenbourg 1664 is available on draught as a pint (568ml) or glass (284ml) at 5pc ABV and, according to Diageo, is priced in line with other premium lagers, and is now available in “exclusive outlets” across the Republic of Ireland.