Study reveals power and workings of word of mouth

Opinion leading social media users are putting their trust in mainstream media brands over user-generated content when deciding what information to share, according to a new study carried out by BBC Worldwide, Carat, and The Future Foundation. The study looked at how 9,000 opinion leaders share information in response to brand activity, news and personal experience, in nine countries across a range of platforms, including web, online social networks, email, SMS, phone and face to face. Opinion leaders were defined as those who regularly spread ideas and opinion across their social networks with their role being recognised by themselves and others. The study revealed a series of inter-related groups, each…

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English and Kavanagh officially join Morning Ireland team

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RTÉ News and Current Affairs has announced that journalists Aoife Kavanagh and Rachael English will officially be joining the Morning Ireland presenting team from next Monday. After presenting the programme on a regular basis recently, both are both now formally assigned to the show. They will also continue with their current roles in radio and television; English with Saturday View on RTÉ Radio 1 and Kavanagh with Prime Time on RTÉ One. They join co-presenters Cathal MacCoille and Aine Lawlor. Pictured: Aoife Kavanagh and Rachael English

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Radio Nova launch to create 32 jobs

The launch of Radio Nova, which has been licensed for Dublin City and the greater Dublin area and will begin broadcasting in September 2010, will result in the creation of 32 jobs – 18 full-time and 14 part-time – over the next two months. The jobs will include full-time presenters, engineers, production teams, researchers, sales and marketing and administrative staff. David Tighe, Radio Nova CEO, is set to sign the station’s contract with the Broadcasting Authority of Ireland (BAI) today, which concludes the licensing processes. Claiming that a gap exists in the Dublin market for something different in broadcasting, Tighe is forecasting that the station will capture 5pc market share…

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Coca-Cola pulls Dr Pepper Facebook Promo

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Coca-Cola has withdrawn a Facebook promotional campaign for Dr. Pepper after complaints by parents that it targeted children with references to a porn film, according to a report on The Guardian’s website. The promotion, which was launched at the end of May, featured a ‘Status Takeover’ app, whereby supposedly embarrassing messages would appear in participants’ status boxes to be viewed by their Facebook friends. Users racked up points depending on the level of embarrassment – mildly embarrassing, embarrassing or properly embarrassing – they picked, with a prize of £1,000 for the top scorer of the week. The Guardian reports, however, that the promotion was pulled after “a parent protested after…

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Slippery slope of sales

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A huge amount of money is wasted each year on failed sales-training initiatives. Dave Stein explains some of the reasons and offers some suggestions for improving the situation It’s not terribly surprising, given the general characteristics of both parties in the equation, that so much sales training results in little success. On the provision side, there is a complete lack of regulation: unlike practically every other profession in the world, there is no certification or accreditation and no minimum requirements for professional development in the sales area. There are no Government bodies overseeing either the sales profession or the people providing it with training. As a result, the barrier to…

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Europe’s Ad Industry Issues Response to Cookies Opt-in

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The European advertising and media industry have described calls by data privacy regulators for opt-in by users for placing cookies on their PCs as out of step with online businesses and their consumers. In a joint response to the Article 29 Working Party “Opinion 2/2010 on online behavioural advertising”, published last week, a consortium of industry organisations, including IAB Europe, World Federation of Advertisers (WFA), European Publishers Council (EPC) and European Advertising Standards Alliance (EASA), said it was “out of step with the relationships that businesses and consumers are building online and flies in the face of the reality of the internet.” “This is an overly strict interpretation of the…

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Annual Bloomsday Messenger Bike Rally and Lunch

This coming Friday, the Irish Youth Foundation, in association with Cyclone Couriers, will be hosting the annual charity Bloomsday Messenger Bike Rally and Lunch, which celebrates James Joyce’s Ulysses and Dublin. On 11 June, over 70 messenger bikers will gather at the Wolfe Tone statue on St Stephen’s Green before making their way to the Mansion House, where they will be joined in a rousing rendition of Molly Malone by the Lord Mayor of Dublin, Cllr Emer Costello. The cyclists, who will be dressed in their finest Edwardian attire, will then embark on a journey through the streets of Dublin, making three pit-stops along the way for well-deserved refreshments. Over…

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Google ranked most reputable company in Ireland

Google has been ranked as the most reputable company in Ireland, according to a new study. The list of the top five-ranked companies in Ireland’s RepTrak 2010 study is rounded out by Kellogg’s, BMW, Marks & Spencer’s and Nokia. Unsurprisingly, Anglo Irish Bank dwells at the bottom of the list, finishing last out of the 115 organisations included in the survey. John Player & Sons, UPC (Chorus NTL), NTR, and Bank of Ireland were also ranked in the bottom five. The Ireland RepTrak 2010 study measures companies’ reputations based on consumer’s trust, esteem, admiration and good feelings about a company, while also gauging perceptions across seven rational dimensions of reputation.…

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Mind Your Business

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Many companies are failing to provide their salespeople with one vital component of their training mix – business knowledge. Dave Stein explains why the ability to articulate business value must be more of a priority. It is vital for any company trying to sell something that is likely to have measurable value to potential buyers that they can quantify and prove the business value of their product or service. While this is by no means a new concept, it is particularly relevant in the current climate. The sales trainer and consultant Mack Hanan suggested this idea in some books over the past 40 years, including Consultative Selling (1969). When I…

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McGovern PR launches online PR content service

McGovern PR launches online PR content service

McGovern PR’s online division has launched a copywriting service that provides interactive content for websites to generate online publicity and drive social media campaigns. According to the firm’s managing director, Mary McGovern (pictured), editorial content has the advantage of delivering stickiness by engaging readers on issues they care about as opposed to a hard sell advertising message. The new service is designed for use within social media networks. According to McGovern, it creates interactive user-generated content and provides a lower cost service to companies to ensure for online content longevity. “Online editorial content combined with social media optimisation has the potential to ensure that news is distributed virally to greatly…

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