mark little

RTÉ Prime Time presenter, Mark Little, has announced he is to take a year’s leave of absence to pursue a project that combines digital media and global journalism. His leave of absence will begin in the New Year. In a statement issued today, Little said the rise of social media platforms like Youtube, Twitter and Facebook provides an opportunity for journalists to change the way they report the world. “I would like to take a more direct role in that transformation,” he said. “Unfortunately, that means taking a break from my work with Miriam and the Prime Time team who have been like a family to me.  In particular, I…

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The only national daily newspaper title in the UK to register an increase in year-on-year circulation was The Daily Star, according to the newspaper ABC data released today. Circulation at the tabloid increased by just over 20pc for the year, to an average 887,106 copies per day. The title’s sister paper, The Daily Star Sunday, was also up, by 6.6pc to 414,533 The Sun remained the most popular daily title with a circulation of 3,121,407, which represented a slight fall of 0.4pc year-on-year. The next most popular title was the Daily Mail, with 2,178,640 copies, down just over 4pc. The biggest fall in circulation was recorded by INM’s The Independent,…

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Rupert Murdoch

One of the world’s biggest media companies, News Corporation, today revealed that fourth-quarter operating income had slumped by over 30pc to US$3.6bn, a US$1.7bn decline from the record US$5.3bn in operating income reported during the same quarter a year ago. The Chairman and Chief Executive Officer Rupert Murdoch (pictured) also warned in a conference call following the results that the group is planning to charge for news. News Corp, whose assets include TV station Fox, social-networking website MySpace, newspapers such as the Wall Street Journal and the New York Post, and the 20th Century Fox film studio, reported a fourth-quarter net loss of US$203m (US$0.08 per share) compared with net income…

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Technology is offering pretty convincing answers to some of the challenges for today’s salespeople. In the first of two articles, Dave Stein explains why. New and evolving technology has an important role to play in enhancing sales performance in two particular ways. First of all, it can be very effective in enabling sales learning, which I firmly believe should not be seen as a one-off event, but more as an ongoing process that never stops. In terms of day-to-day selling, meanwhile, technology can certainly help salespeople do their jobs both more effectively and more efficiently, whether it’s used before sales meetings, for phone calls, or when they’re planning a sales…

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emailmarketing

Spending on email marketing in the US will grow by 14pc each year to 2014 to reach $2 billion by 2014, a new forecast from Forrester Research reveals. Falling cost per thousands (CPMs), a high return on investment, and growing use of social email accounts will all fuel the use of email by direct marketers, according to the forecast, which also predicts that consumers will each receive more than 9,000 email marketing messages annually – equating to 25 a day – by 2014. “By 2014, direct marketers will waste $144m on emails that never reach their primary target,” said Forrester Research vice president and principal analyst, David Daniels. “Successful direct…

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Dublin-headquartered online music video site Muzu.tv, which has struck major deals with labels like Universal, Sony BMG, and EMI, picked up last night’s top gong at the IIA NetVisionary Awards for its breakthrough in building a commercial model for the music business in the digital economy. Muzu TV allows fans to create, watch and share music-video playlists. Users can create video playlists from thousands of videos and embed them on their social- networking sites. The site generates its revenue by sharing ad revenues with artists and labels. “This year’s Overall Net Visionaries, Ciarán Bollard and Mark French of Muzu TV, have developed a TV website and distribution platform that shows…

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Sky has announced the launch of its Green Button advertising service, which gives viewers the option to watch long-form commercials. The company says that final testing is in progress with the service expected to launch in June 2009. The new service has been developed using the same technology as Sky’s Green Button programme reminder facility. It allows advertisers to prompt viewers to press the green button on their Sky remote to book longer-form content into their Sky Guide or to record content onto their set-top box. This longer form content, which can be anything from two minutes to two hours in length, will include extended versions of TV ads, behind…

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seth1

For many, Seth Godin is a leader among marketers. In his latest book, Tribes, however, he puts forward the idea that we must all be leaders. He explains why to Marketing Age. It’s not every day you come across someone perceived to be a real hero in the field of marketing, but Seth Godin – bestselling author, speaker, blogger, entrepreneur and self-professed agent of change – appears to have nailed it, right down to the fact that he has his very own five-and-a-quarter-inch tall ‘Marketing Guru Action Figure’, complete with trademark odd socks and casual business gear. Godin’s list of achievements to date is extensive, by any standards. He has…

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dog

OwensDDB’s Polo ‘Dog’ ad has been awarded gold in the print category of an internal Volkswagen competition of all of its global advertising last year. The inaugural Volkswagen Global Adwards, which took place in Geneva last week, presented gold, silver and bronze awards in online, film, outdoor, print and below the line categories. An international panel of judges picked the Polo ‘Dog’ campaign as the best Volkswagen print ad of 2008 out of 350 entries. The judges described the ad as: “world class, timeless creative that was perfectly pitched for its audience, and was beautifully crafted without any hint of taking short-cuts in the production.” They also said the ad…

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jameson film pr

Jameson has signed a deal to become the title sponsor of the 2009 Empire Awards. The partnership involves sponsorship of the Best Actor Award, editorial coverage in six editions of Empire magazine and exclusive spirit status at the awards ceremony that takes place in London at the end of March 2009. “Jameson is currently involved with film all over the world including The Jameson Dublin International Film Festival, Ireland and film festivals and events in over 20 countries,” said Catherine O’Grady, head of PR and sponsorship for Jameson at Irish Distillers, Pernod Ricard. “This is a really exciting partnership that’s going to further strengthen and build Jameson’s relationship with film.”…

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