Coca-Cola Ireland launches Xmas digital activity

Coca-Cola Ireland has today announced the launch of its Christmas digital activity.

The campaign consists of a website, iPhone Application, Facebook application and online advertising including a homepage takeover on MSN.ie today. The company said online advertising specials will also be present on Entertainment.ie, eBay and Independent.ie during November and December. The campaign creative features the Coke Santa and Coke trucks set inside a snowglobe scene.

The company is also taking a human snowglobe around the country for children to experience the Christmas in a snowglobe.

The Coca-Cola snowglobes application on each of the three platforms allows users to choose from a variety of Christmas scenes, personalise the snowglobe with a number of accessories and then upload their photo. Users are then able to invite their friends to join their snowglobes and share their wish on Facebook. The completed snowglobes from the iPhone App, Facebook and the website are placed on Santa’s table on CokeSnowglobes.com where they join Christmas wishes from all over the world.

The online advertising has been produced locally by Coca-Cola’s Irish digital marketing agency Cybercom and includes a CGI version of the original Coca-Cola Christmas truck from the ‘Holidays are coming’ TV commercial, bursting through a snowy scene from a magical snowglobe.

The website, Facebook application and iPhone application have been developed by Scholz & Volkmer of Wiesbaden, Germany.