Coca-Cola Zero to team up with James Bond again
The Coca-Cola Company has announced its Coca-Cola Zero brand is to join forces with the new James Bond movie as part of promotions for the film’s worldwide release this autumn.
Image courtesy of Skyfall Facebook page
Skyfall is the 23rd installment in the James Bond series and continues Coca-Cola’s partnership with the franchise, which began in 2008.
The new campaign will see fans being asked to ‘Unlock the 007 In You’ and all Coke Zero products will undergo a Bond-themed makeover.
The limited edition designs will feature across multiple-pack formats, including cans, PET bottles and an aluminium bottle.
The campaign will roll out across TV, cinema, PR and outdoor advertising, with digital and social media and on-pack promotions also planned.
“Skyfall is without a doubt one of this year’s most anticipated film releases, and we are very excited to be a part of it and to continue our relationship with the world’s favourite movie franchise,” said marketing director for Coca-Cola Great Britain Zoe Howarth.
“James Bond is a global cultural icon who consistently takes action to create what’s possible, making this the perfect partnership for Coca-Cola Zero.”
Karina Corbett