Coca-Cola Zero to team up with James Bond again

The Coca-Cola Company has announced its Coca-Cola Zero brand is to join forces with the new James Bond movie as part of promotions for the film’s worldwide release this autumn.

Coca-Cola Zero to team up with James Bond again
Image courtesy of Skyfall Facebook page

Skyfall is the 23rd installment in the James Bond series and continues Coca-Cola’s partnership with the franchise, which began in 2008.

The new campaign will see fans being asked to ‘Unlock the 007 In You’ and all Coke Zero products will undergo a Bond-themed makeover.

The limited edition designs will feature across multiple-pack formats, including cans, PET bottles and an aluminium bottle.

The campaign will roll out across TV, cinema, PR and outdoor advertising, with digital and social media and on-pack promotions also planned.

Skyfall is without a doubt one of this year’s most anticipated film releases, and we are very excited to be a part of it and to continue our relationship with the world’s favourite movie franchise,” said marketing director for Coca-Cola Great Britain Zoe Howarth.

“James Bond is a global cultural icon who consistently takes action to create what’s possible, making this the perfect partnership for Coca-Cola Zero.”

Karina Corbett