BBC Worldwide appoints chief brands officer

Dr Who is one of the global brands Amanda Hill will be developing

BBC Worldwide has appointed Amanda Hill as chief brands officer, a new position that has been created as part of the company’s restructure from divisional to geographic lines of management. Hill will join the senior executive team and be responsible for developing an overall strategy for BBC Worldwide’s global brands across all businesses and formats. This will include developing, segmenting and managing the current brand portfolio of 14 BBC global brands – including Dancing with the Stars, Top Gear, Doctor Who, BBC Knowledge, CBeebies and Global iPlayer – while also developing and building new BBC brands to protect and develop future brand revenue growth. Hill is currently managing director of…

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Asthma Coach App Launched – Help Irish People Manage Asthma

Business and Leadership Ltd.

Asthma Coach app launched to help Irish people manage their asthma Ireland has the fourth-highest incidence of asthma in the world, and in response to this, the Asthma Society of Ireland has launched Asthma Coach, a new free app for iPhones and mobile website for all Smartphone devices aimed at helping people better manage their symptoms. The app allows users to record and track their asthma symptoms, medication usage, and peak flow to help them control their condition. Users may also share the diary and a graph of their asthma activities with their healthcare professional if they wish. One in 10 Irish people are affected by the inflammatory lung condition…

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Matheson Ormsby Prentice changing name, launching new brand identity

Business and Leadership Ltd.

Law firm Matheson Ormsby Prentice is changing its name to Matheson and rolling out a new brand identity from Tuesday 30 October 2012. According to Matheson, this will be “another important step in the firm’s strategy to differentiate itself from other law firms by its primary focus on international companies and financial institutions doing business in and through Ireland”. “Many of our international clients already refer to us as Matheson,” said managing partner, Liam Quirke.  “Formally rebranding the firm as Matheson is, therefore, a logical but nonetheless exciting milestone for us.” Matheson employs more than 600 people in its Dublin, London, New York and Silicon Valley offices.  The firm opened…

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Eason Sets Up Virtual Book Store in Connolly Station, Dublin

Connolly Railway Station in Dublin

Eason has today launched what it says is Ireland’s first ever virtual bookshop at Connolly Station in Dublin. The mobile shop displays images of book covers, each with a QR code that, when scanned by a customer with a smartphone, will bring them to an online mobile shop where they can purchase the book. “The traditional physical store is still very much at the heart of Eason. We also recognize the ever-growing need to further develop our online shopping experience and to create a concept that is not only innovative and a first to the Irish market, but that very much demonstrates that we are as a contemporary multi-channel retailer,” said…

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Channel 4 to launch new advertising service in Ireland

Business and Leadership Ltd.

Channel 4 is to roll out a new advertising service in Ireland next year. The service, which will be launched on More 4, will broadcast a bespoke advertising feed offering tailored packages to Ireland. It will be sold by the station’s sales partner Medialink. “We’re pleased to be able to extend our bespoke advertising service for Ireland to More 4 in the New Year,” said Jonathan Allan, Channel 4’s director of sales. “In addition to our successful tailored service on E4 in Ireland offering the market its strong 16-34 demographic, More 4’s upmarket ABC1 audience will give agencies and clients even more opportunities to reach new audiences in Ireland.” Karina…

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Tourism Ireland buys Ireland.com domain name for €490,000

Business and Leadership Ltd.

Tourism Ireland announced today that it has bought the domain name ‘Ireland.com’ from The Irish Times for €490,000. The all-island tourism marketing body said the new domain name will deliver greater stand-out for the destination around the world and bring significant long-term benefits for tourism in Ireland. It said the move is part of a redevelopment of Tourism Ireland’s suite of websites designed to capitalise on the growing importance of the internet in travel and holiday planning and to harness growth in social media. The new website will be unveiled to tourism industry leaders at the launch of the organisation’s 2013 marketing plans towards the end of the year and…

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UK digital adspend up 12.6pc in H1 to record high of £2.59bn

Business and Leadership Ltd.

UK digital ad spend increased by 12.6pc to a record six-month high of £2.59bn in the first half of 2012, according to the latest Internet Advertising Bureau UK (IAB) advertising expenditure report, conducted by PwC. Boosted by an increase in video and banners in social media, display advertising across the internet and mobile grew by 10.6pc year-on-year to £590.9m and accounted for 23pc share of digital ad spend. Digital video advertising increased 43pc to £69.8m and accounted for 12pc of online and mobile display in the first six months of 2012. Banners in social media environments increased 36pc to £134.2m and represented 23pc of display ad spend. The IAB said…

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Web Summit by Night to take over four Dublin bars

Business and Leadership Ltd.

The Web Summit has launched Web Summit by Night, which will see attendees of the two-day tech event take over four bars on Dame Lane in Dublin 2 on the evening of Wednesday, 17 October.  In association with partner Dyn, Web Summit by Night will feature four Dublin pubs opening their doors and providing free comedy, music and drinks to the attendees from across Europe. The Mercantile, Sweeney’s, SpeakEasy and The Stag’s Head will host a mixture of music, comedy and entertainment from a variety of acts from around the world including Quiet Life, Liam MacDougal, Blah’gards, White Collar Boy and The Gorgeous Colours. Entrance will be free to all…

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Boots introduces contactless payment option at all ROI stores

Business and Leadership Ltd.

Boots has introduced a contactless payment option at all its stores across the Republic of Ireland. The option, which is being delivered through a partnership with Streamline and Visa Europe, allows customers to pay for items totalling less than €15 by touching the point-of-sale terminal with their contactless Visa card. Using this method, customers do not have to enter their personal identification number (PIN). “Our aim is to offer customers a great shopping experience with quick, easy ways to pay and we believe that contactless payment is one way to deliver this,” said Boots Ireland managing director, Debbie Smith. “The new technology should help to reduce transaction and queuing times.”…

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Europe’s QR code scanning on smartphones rises 96pc in a year

QR code

The number of European smartphone users scanning QR codes via their devices grew by 96pc in the past year to 17.4 million users for the three month average period ending July 2012, according to figures from Comscore. The study, an overview of mobile commerce and QR code usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom), reveals that three out of every four QR code scans resulted in users receiving product information, making this the most popular type of result across Europe. Over one in four scans resulted in event information, making it the second most popular result across five countries. Some 19.4pc of…

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