Eason Sets Up Virtual Book Store in Connolly Station, Dublin
Eason has today launched what it says is Ireland’s first-ever virtual bookshop at Connolly Station in Dublin.
The mobile shop displays images of book covers, each with a QR code that, when scanned by a customer with a smartphone, will bring them to an online mobile shop where they can purchase the book.
“The traditional physical store is still very much at the heart of Eason. We also recognize the ever-growing need to further develop our online shopping experience and to create a concept that is not only innovative and a first to the Irish market, but that very much demonstrates that we are as a contemporary multi-channel retailer,” said David Field, group head of marketing and retail development, Eason.
“To bring the virtual bookshop concept to life, we’ve put social at the heart of the solution by deeply integrating with Facebook. Not only can people shop in a totally new way, but they can also share their experience via Facebook, make recommendations, and see what titles their friends have bought, which really brings that word-of-mouth marketing to social platforms.”
Developed by social commerce company VendorShop Social, the Eason Virtual Book Shop uses the Facebook Open Graph as a vital part of the mobile store application. “We all know the power of word-of-mouth marketing and Facebook’s Open Graph functionality enables a business to embed word of mouth into their marketing and e-commerce activities,” said Chris Small, CEO of VendorShop Social. “Open Graph is an extremely powerful tool to turn people’s interactions with your brand and products viral, but many businesses simply don’t realize what is possible.”
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The mobile store will be situated in Connolly Station from today until Christmas. Eason said it has plans to bring the mobile shopping experience to other locations throughout the country.
- Location: It’s situated in the city center, on the north side of the River Liffey.
- History: The station opened in 1844 and was originally called Amiens Street Station. It was renamed in 1966 after James Connolly, one of the leaders of the 1916 Easter Rising.
- Services: It’s a major hub for both intercity and commuter rail services, including:
- Intercity routes to Belfast, Sligo, and Rosslare
- DART (Dublin Area Rapid Transit) suburban rail service
- Commuter services to Maynooth, Drogheda, and other suburbs
- Tram connection: The Luas Red Line tram has a stop at Connolly, providing connections to other parts of the city.
- Architecture: The station building is a protected structure, featuring a distinctive Italianate style facade.
- Importance: It’s one of the busiest railway stations in Ireland, serving as a crucial part of Dublin’s public transport infrastructure.