‘Sligo – Who Knew?’ taps into social media in a novel way

Business and Leadership Ltd.

A new €170k marketing campaign called ‘Sligo – Who Knew?’ is urging people to share their experiences of the county through social media. Through various online social channels – including Instagram, Facebook and Twitter – it asks locals and visitors alike to share their take on hidden gems, share snapshots and insider tips, using the hashtag #SligoWhoKnew?. Those tips, videos and unique experiences will then be featured on the campaign website whoknew.sligotourism.ie. As well as social media the marketing drive encompasses PR, print, radio and television. The campaign is targeting the weekend getaway, activity holidays and family breaks’ markets looking for unique and diverse experiences.The work is driven by research…

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The Gathering Ireland being ‘embraced by the Irish people’ – survey

Business and Leadership Ltd.

The Gathering Ireland 2013 has been embraced by the Irish people, according to new data from an Omnibus survey conducted by Behaviour & Attitudes. The study found that The Gathering has earned strong support amongst the Irish public with four in five of those surveyed (77pc) saying it a worthwhile investment. Three out of 4 (75pc) say that the Government-backed initiative will be successful in attracting tourists to Ireland. The Omnibus survey was carried out between 18th and 30 April by independent market researchers Ipsos. Public awareness levels of The Gathering are very high with 83pc of those surveyed saying they are aware of the project. There is also strong…

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Lyons Tea launches competition where consumers win the chance to bring loved ones home from abroad

Business and Leadership Ltd.

Lyons Tea has unveiled some research into the tastes and trends of the Irish diaspora as part of the launch of the ‘Bring The Talk Home’ campaign, giving the tea drinking population of Ireland the chance to bring loved ones home from abroad over the next year. Lyons Tea commissioned research with Irish people who had lived abroad to find out exactly what they missed about Ireland while living abroad. Although Irish people are famed for enjoying a pint in the pub, 69pc of those surveyed said they missed enjoying a cup of tea most ahead of a pint in the local pub. Tea was the most missed Irish product…

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Radio Nova Launches 12 Digital Radio Channels

Radio Nova launches 12 digital radio channnels

Dublin’s Radio Nova has started 12 new digital radio channels using mobile technologies, representing the first time an Irish radio station as introduced separate branded versions of its output for listeners. The new digital channels are Nova 80s, Nova Beatles, Nova Brit Pop, Nova British Invasion, Nova Chill, Nova Classics, Nova Irish Rock, Electronic 80s, Millertime from Marty Miller, Nova Metal. They are available to the 170,000 users of the station’s iPhone and Android mobile apps as well as via the station’s website and on internet radio devices. The station’s CEO, Kevin Branigan said: “This represents the first time that radio and digital technologies have been brought together in an environment…

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Suas and A&L; Goodbody form new partnership to tackle low levels of literacy

Minister for Children and Youth Affairs Frances Fitzgerald TD; Martin Tomlinson, CEO of Suas; Callum Duff; and Julian Yarr, managing partner, A&L Goodbody;

Education charity Suas Educational Development and law firm A&L; Goodbody have announced a new partnership, which will see the company support Suas’s Literacy Support Programme over the next three years. Over the course of the partnership, A&L Goodbody will support 3,000 young people across the country as lead partner to the Literacy Support Programme, through almost €150,000 in funding, in addition to significant pro-bono legal counsel and volunteering. Recent research indicates that one in 10 children in Ireland leave school with serious literacy difficulties – a statistic that rises to one in three in disadvantaged communities. The Suas Literacy Support Programme recruits volunteers and trains them to be literacy mentors.…

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Kenco Millicano launches new TV ad featuring Rupert Everett

Kenco Millicano launches new TV ad featuring Rupert Everett

Kenco Millicano is back on Irish TV screens this week with a new ad featuring actor Rupert Everett. The 30-second spot opens with a scene showing an unidentified character enjoying a cup of Kenco Millicano whilst reading a bad theatre review of an actor’s performance. The character is then revealed as Rupert Everett – and the review is of his own performance. But he shrugs off the criticism with the line “when your coffee’s this good, nothing else has to be”. “The ad dramatises in a humorous way that Kenco Millicano is a wholebean instant coffee that is so good, life’s little niggles simply won’t phase you,” said Sandra Gahan,…

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3D street artist marks launch of new Vodafone plans

3D street artist marks launch of new Vodafone plans

Vodafone commissioned international 3D street artist Julian Beever to mark the launch of ‘A Good Thing’, its campaign to promote a new approach to mobile prices plans called Vodafone Red. Beever’s interpretation of ‘A Good Thing’ resulted in a depiction of a day at the beach in the IFSC’s Mayor Square. The five new Vodafone Red plans challenge the current conventions on tariffing and move in a new direction, giving customers a range of simple options with the aim of enabling them to enjoy an easier and richer mobile life at better value, according to the company. Marcel de Groot, consumer director, Vodafone Ireland said of the new plans: “We’re…

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Heineken unveils ‘Get in the Game’ campaign

Shane Byrne and Aidan Power at the launch of Heineken Get in the Game

Heineken has unveiled a multi-media campaign called ‘Get in the Game’ designed to bring the Heineken Cup experience from the pitch to fans’ mobile phones, computers and into pubs and homes across the country. Get in the Game allows people to react to a variety of digital and real life games.The campaign features new creative for outdoor, print and digital advertising and a new TV ad will be released before the Heineken Cup final which will be played in Dublin on 18 May. Rugby players Shane Byrne, Frankie Sheehan, Alan Quinlan, Bryn Cunningham and pundit Brent Pope have endorsed the idea. Fans can get involved with ‘Get in the Game’…

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Keogh’s Crisps appoints brand communications agency Surname & Surname for UK launch

Keogh’s Crisps

Keogh’s Crisps has appointed brand communications agency Surname & Surname to launch its product range in the UK. The launch will coincide with St Patrick’s Day and the range includes Shamrock & Sour Cream and Dubliner Irish Cheese & Onion potato crisps. The rollout in the UK will see the snacks available to buy in Selfridges and Tesco stores across the UK. “We are the only potato growers in the world who grow, cook and sell a fresh potato and potato crisp under the same brand,” said Keogh’s Crisps founder, Tom Keogh. “We needed a PR agency that is going to do the same. Surname & Surname understands our brand,…

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Debenhams launches collect in store service for online shoppers

debenhams

Debenhams customers in Ireland are now able to order online and collect from store through a new service that launched this week. The department store said 78pc of shoppers in its research panel described “waiting for delivery” as the biggest downside to online shopping. With the new service, customers can browse and shop from the full range online and have the convenience of collecting their purchases at their leisure from the store of their choice. “As part of our ongoing strategy to grow our online business in Ireland we are continually developing the services that customers have available to them,” said Fiona Lay, online director for Debenhams. “Multi-channel retailing allows…

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