Channel 4 to launch new advertising service in Ireland
Channel 4 is to roll out a new advertising service in Ireland next year.
The service, which will be launched on More 4, will broadcast a bespoke advertising feed offering tailored packages to Ireland.
It will be sold by the station’s sales partner Medialink.
“We’re pleased to be able to extend our bespoke advertising service for Ireland to More 4 in the New Year,” said Jonathan Allan, Channel 4’s director of sales.
“In addition to our successful tailored service on E4 in Ireland offering the market its strong 16-34 demographic, More 4’s upmarket ABC1 audience will give agencies and clients even more opportunities to reach new audiences in Ireland.”