BBC Worldwide has appointed Amanda Hill as chief brands officer, a new position that has been created as part of the company’s restructure from divisional to geographic lines of management.
Hill will join the senior executive team and be responsible for developing an overall strategy for BBC Worldwide’s global brands across all businesses and formats. This will include developing, segmenting and managing the current brand portfolio of 14 BBC global brands – including Dancing with the Stars, Top Gear, Doctor Who, BBC Knowledge, CBeebies and Global iPlayer – while also developing and building new BBC brands to protect and develop future brand revenue growth.
Hill is currently managing director of BBC Earth, which she has established as global, consumer-facing natural history brand with a dedicated YouTube channel, a commercial productions unit and a production slate that includes two BBC Earth films currently in-production – Walking with Dinosaurs 3D and Enchanted Kingdom 3D – for which she is also executive producer.
“The BBC is one of the greatest broadcasters and the most trusted brands in the world and I passionately about the role it plays internationally and here in the UK,” said Hall. “With the rise of truly global digital channels now is an incredible time to bring the BBC to the world and the world to the BBC.”
Hill has worked at BBC Worldwide for 10 years, joining as head of factual and lifestyle in June 2002, before becoming head of content direction. In 2007, she was associate producer of the Earth movie and has worked on the BBC Earth brand since its launch in 2009.
Previously, she was project director of brand strategy at consultancy Added Value, and senior brand manager at L’Oreal. She started her career at L’Oreal as a graduate trainee.