The ranking of corporate websites in the fourth quarter of 2012 shows that the number of companies using social media has reached the tipping point, according to Investis. Investis is a specialist in digital corporate communications for public companies. The report shows that a total of 40pc of FTSE250 companies have a corporate social media presence, up from just 14pc of companies a year ago. These results refer only to those accounts used specifically for corporate communications and linked to from the corporate website, giving an accurate measure of corporate uptake and engagement. Investis has also seen social media growth in Europe, with the MDAX up from 20pc to 44pc…

Drinkaware.ie and Insomnia are launching a partnership aimed at helping people to change their drinking behaviours in the New Year. From 10 January they will be offering half-price coffees after 4pm in Insomnia outlets across Ireland – a number of which stay open outside of usual business hours – to help people pace their drinking in 2013. “January is a time when many people resolve to drink at a more moderate level,” said Fionnuala Sheehan, chief executive of Drinkaware.ie. “With this in mind, it’s also the perfect time for people to learn about pacing their drinking and the benefits of this approach. In overall terms we are drinking about a…

With the number of global mobile phone subscribers set to hit 6.5 billion by the end of this year, brands are increasingly seeing mobile relationship marketing (MRM) as a critical area for gaining competitive advantage, according to a new study from the Chief Marketing Officer (CMO) Council. The immediacy, convenience, pervasiveness and personal attachment to mobile phones make them an ideal means of expanding marketing messages and enhancing engagement with a global customer base, says the CMO Council. The 6,000 member global organisation points out that mobile social networking has both become a better way to reach and understand customers, and given consumers the ability to get feedback and advice…

BBC Worldwide has appointed Amanda Hill as chief brands officer, a new position that has been created as part of the company’s restructure from divisional to geographic lines of management. Hill will join the senior executive team and be responsible for developing an overall strategy for BBC Worldwide’s global brands across all businesses and formats. This will include developing, segmenting and managing the current brand portfolio of 14 BBC global brands – including Dancing with the Stars, Top Gear, Doctor Who, BBC Knowledge, CBeebies and Global iPlayer – while also developing and building new BBC brands to protect and develop future brand revenue growth. Hill is currently managing director of…