US email marketing spend forecast to reach $2bn by 2014
Spending on email marketing in the US will grow by 14pc each year to 2014 to reach $2 billion by 2014, a new forecast from Forrester Research reveals. Falling cost per thousands (CPMs), a high return on investment, and growing use of social email accounts will all fuel the use of email by direct marketers, according to the forecast, which also predicts that consumers will each receive more than 9,000 email marketing messages annually – equating to 25 a day – by 2014. “By 2014, direct marketers will waste $144m on emails that never reach their primary target,” said Forrester Research vice president and principal analyst, David Daniels. “Successful direct…
Read MoreDebate over Parthenon Marbles rumbles on
The controversy surrounding the world-famous Parthenon Marbles rumbles on, as it appears that the new, state-of-the-art Acropolis Museum in Athens – due to open next Saturday, 20 June – is unlikely to ever be given the opportunity to house the sculptures. There were hopes that the opening of the museum (pictured) would boost the likelihood of the marbles returning to Greece; its state-of-the-art building supposedly quashing the argument that they should remain in the British Museum, where they have been since 1816, because of a lack of appropriate display facilities in Athens.However, according to a report in the Guardian newspaper yesterday, a spokesman for the UK Department for Culture, Media and…
Read MoreRules of engagement
Social media is where friends meet, conversations happen, links and recommendations are swapped – it seems like an ideal place for your brand. However, ensure you are engaging and not just creating more noise. Social-networking sites are purported to be ideal platforms for mixing marketing with social media, but how eager is the average user to consume information on your brand after the first five dozen fruit juice brands or t-shirt companies have canvassed them into joining their Facebook group? Is there a risk of targeting a jaded audience? Recent research from the UK’s Internet Advertising Bureau suggests that this is the case: almost one third of social networkers say…
Read MoreLanna O’Reilly, 3
Appointments Lanna O’Reilly, 3 Appointment Date: 02.06.2009 Company: 3 Lanna O’Reilly has been appointed Customer Relations Director at mobile network 3. O’Reilly has over 16 years’ experience in customer services, and previously held senior management positions within Meteor Mobile, Esat Telecom, Conduit Ireland and the Ulster Bank Group. In her new role, she will continue to deliver an exceptional level of customer service to all 3 customers and keep 3 at the forefront of customer services in Ireland. O’Reilly joined 3 in 2008 from Meteor Mobile Communications, where she managed and led the company’s Customer Services and Credit Management departments. Commenting on her appointment, Robert Finnegan, CEO of 3, said:…
Read MoreVivienne Mee, Deloitte
Appointment Date: 24.05.2009 Company: Deloitte Deloitte has announced the appointment of Dr Vivienne Mee as senior IT forensics consultant within its Enterprise Risk Services division. In her new role, Mee will be working with organisations that have experienced incidents of fraud. Throughout the fraud investigation process she will provide litigation support and analyse retrieved data. She will also provide advice to clients on the security measures that should be in place within their organisation. Throughout her career, Mee has gained extensive experience in computer forensics and eDiscovery. Previously, she worked with Rits Information Security for over two years as lead computer forensics analyst. Here, she ran the computer forensics laboratory…
Read MoreMuzu.tv Wins Top Prize at IIA Awards
Dublin-headquartered online music video site Muzu.tv, which has struck major deals with labels like Universal, Sony BMG, and EMI, picked up last night’s top gong at the IIA NetVisionary Awards for its breakthrough in building a commercial model for the music business in the digital economy. Muzu TV allows fans to create, watch and share music-video playlists. Users can create video playlists from thousands of videos and embed them on their social- networking sites. The site generates its revenue by sharing ad revenues with artists and labels. “This year’s Overall Net Visionaries, Ciarán Bollard and Mark French of Muzu TV, have developed a TV website and distribution platform that shows…
Read MoreLaura Connolly
Sinnott Hotels Appointment Date: 18.05.2009 Company: Sinnott Hotels Sinnott Hotels recently announced the appointment of Laura Connolly as group sales & marketing executive. With a BSc in hospitality management, Connolly has over five years experience in the hospitality industry, and previously held the position of group business development executive at the Mercer Accommodation Group. Sinnott Hotels consists of the Connemara Coast Hotel in Furbo, Galway and Brooks Hotel, Drury Street, Dublin 2.
Read MoreThe Keynote at Apple’s WWDC Not Delivered By Jobs
Steve Jobs Not Expected to Deliver Keynote at WWDC A top list of Apple executives have been asked to speak at the annual Apple Worldwide Developers Conference (WWDC), but there’s a good chance there will be no sign of Steve Jobs, as he is still on sick leave. Instead of Jobs, a top team of Apple executives led by Philip Schiller, Apple’s senior vice-president of worldwide product marketing, will deliver the much-anticipated keynote speech. As expected, coming to this year’s WWDC, the hand-selected executives from Apple will be focusing on covering in-depth information on what Apple deems the most advanced mobile operating system (OS) in the world, the iPhone OS 3.0. They will…
Read MoreSky Introduces Green Button Advertising: Eco-Friendly Ad Solution for Brands
Sky Media has announced the launch of its Green Button advertising service, allowing viewers to watch long-form commercials. The company says that final testing is in progress, with the service expected to launch in June 2009. The new service has been developed using the same technology as Sky’s Green Button program reminder facility. It allows advertisers to prompt viewers to press the green button on their Sky remote to book longer-form content into their Sky Guide or to record content onto their set-top box. This more extended form of content, which can be anything from two minutes to two hours, will include extended versions of TV ads, behind-the-scenes footage of creating particular…
Read MoreTime Names 4Chan Creator World’s Most Influential Person
A 21-year-old college student who founded the online community 4chan.org, one of the world’s largest online bulletin boards, has been listed as the world’s most influential person and winner of the Time 100 poll. Christopher Poole, otherwise known as Moot, founded 4chan.org in 2003. Its boards are used mainly by anonymous individuals to post and discuss manga and anime. The boards are also home to many internet subcultures and activism groups. Poole received 16.7 million votes and an average influence rating of 90 out of 100, beating off Barack Obama, Vladimir Putin, and Oprah Winfrey. While Moot denies knowing about any plans by his followers to influence the poll, Time.com’s technical team…
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