Its use has almost doubled in last year
|Advertising - the bellwether industry|
For the second year running, Ireland has been named ‘Best Tourism Destination’ by frequent travellers in the US.
In a survey conducted during 2013, more than 22,000 readers of American travel magazine Global Traveler named Ireland their favourite tourism destination overall.
The magazine asked its business and luxury traveller readers to select their favourite destination, airline and other travel-related products and services – and Ireland took the number one spot for ‘Best Tourism Destination’.
The awards ceremony will be held later today, 10 December in Los Angeles.
“We are delighted that Ireland has been singled out once again for this accolade by the readers of Global Traveler magazine,” said Niall Gibbons, Tourism Ireland’s CEO.
“Travellers nowadays have tremendous choice, which makes it more important than ever for us to ensure the island of Ireland stands out from other destinations – so this award is really good news, particularly as we prepare to kick off our extensive 2014 promotional drive in the all important US market."
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