Its use has almost doubled in last year
|Advertising - the bellwether industry|
Tullamore Dew has been awarded ‘Best Irish Whiskey of the Year’ at the third annual New York International Spirits Competition (NYISC) for its 10 Year Old Single Malt.
Tullamore Dew also won a silver award in the whiskey category. Meanwhile, Bailey’s Original Irish Cream won a silver in the liqueurs category.
Close to 400 of the world’s best distilled spirits from over 34 countries were submitted to be critiqued by a hand-selected panel of trade-only judges – buyers, retail storeowners, restaurant/bar proprietors, distributors and importers – for NYISC. Founded by spirits writer and judge Adam Levy, NYISC is the first major international spirits competition with trade-only judges from top to bottom, who have purchasing power and the ability to make a direct impact on brand sales.
This year, NYISC prized 40pc of its entrants, giving out three double gold medals, nine gold medals, 66 silver and 67 bronze. “While other renowned competitions prize up to 85pc of entrants with awards, the discerning panel and ethos of the NYISC is to honour the brands that are most deserving among their peers,” said Levy.
“We are extremely honoured that Tullamore Dew is being recognised by our colleagues and peers for its unique smooth taste and gentle complexity,” said Shane Hoyne, global brand director for Tullamore Dew. “It has been an important year for Tullamore Dew and a homecoming for the brand, with the re-opening of the visitor centre and the announcement of the new Irish whiskey distillery in Tullamore. This international accolade reaffirms why Tullamore Dew is one of the most well loved Irish whiskeys around the world.”