Top 20 Best Small Business Ideas for 2023 (Updated)


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Unleash Your Entrepreneurial Spirit: Innovative Small Business Ideas to Ignite Your Success!

One of the biggest mistakes most entrepreneurs make is spending more than they need to on unnecessary costs, including technology and equipment. Remember that your business is SMALL and focus on building a profit first, and then look to scale, expand, and automate.

Starting your own business is a significant life decision and more than just a side hustle. Those looking to start their own business want to improve many aspects of their lives.

Bonus: If you are tech-savvy and have access to some seed money, consumers want a price comparison search engine. One that compares prices from the Disney Store, Walmart, Sony, eBay, Amazon, and Best Buy.

Here is a list of 20 great business ideas that you could start using traditional channels, such as a storefront, or a home-based business, to help keep initial costs under control. Starting a business isn't easy, but it might give you the power, control, and flexibility you have been craving in your life and career.

While these are ideas for small businesses, they could end up as big business ideas!

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The Top 20 Business Ideas To Start List (Updated)

1 - Yoga Center. These are hot right now and springing up in neighborhoods everywhere. You are helping people become more healthy and fit. The key is to have certified instructors, a safe environment, and competitive pricing.

2 - Catering Business. Look for niches you can help fill instead of being a "one all, be all." Have you just left a career in the real estate business because the grind was too much? Look to handle the catering needs of realtors, which is a stress for most realtors, and you can create a bond quickly and have long-term and consistent clients.

3 - Travel Agency. Everyone loves to travel. If they know they can SAVE money and allow someone else to handle all the details, they will gladly let you do it. With COVID now in the rearview mirror and travel spiking again, this is a solid option if you have the personality to speak with customers daily.

4 - Fast Food Shop. Having a locally-owned shop instead of a franchise will help you save on costs that you can put into having quality food and service. The number one issue in the food industry is not hiring staff but keeping staff.

5 - Chocolate Cafes. Probably reserved for larger cities with a significant amount of foot traffic to feed off the love of chocolate. Unlike traditional cafes, you aren't going to get repeat business daily, so you need access to a large group of customers.

6 - Fitness Programs. People are busy and want to be more healthy. The problem is they don't know how to get back in shape and improve their health. Create specialized programs for people to help them make their goals more manageable. A personal trainer is more popular than ever, not seen as a luxury, and affordable in most cities.

7 - One Product Restaurants. Focus on one type of food and capitalize on it. Again, just like #5, you must be in a large city and a trendy district for this to work.

8 - Hosted Security Provider. Get paid to help keep the company's websites, computers, and servers safe from hackers, spyware, trojans, worms, and viruses.

9 - Data Backup. This is one area that most people forget to do or think is too much of a hassle. Make it simple and affordable.

10 - Surveillance Camera. These are hot, and demand is rising. With all the crazy people out there and many areas seeing a rise in break-ins, especially with the theft of Amazon packages, surveillance cameras are the affordable solution.

11 - Massage Business. In an era of high stress, affordable massage is highly sought after by the general public. Your providers must be certified to avoid lawsuits from injured clients. Most states require licensing to legally run a massage business which could mean as much as 500 hours of training and education before you can begin. This is often a detriment when looking for an idea for a business to start.

12 - Home Improvement and Handyman Services. If you have the talent, you can be the provider. You could also use your management skills to control many client-provider providers. You could also include landscape business in this area too.

13 - Children's Educational Programs and Services. As the time for parents continues to get squeezed by corporate America, the more needs are for their children to get the help they need for their school work.

14 - Software Products & Application Development. This could be the perfect place to showcase your skills if you have a programming background. The negative is you won't be boxed in by upper management. That's a positive!

15 - Consulting Services. Leverage your talents and know-how for an array of high-end clients to command top-tier prices. Pursue this path to maintain your previous income while working reduced hours. One intriguing avenue you may not have considered is capitalizing on your specialized skill set as an expert witness in legal disputes. You can be enlisted by either party to provide authoritative testimony, bolstering the case in their favor.

For instance, as an adept search engine optimization (SEO) professional, you have the potential to carve a niche as an esteemed SEO expert witness. Digital marketing services, affiliate marketing, web design services, and personal and business finances consulting are other areas that are seeing much growth in small business trends in 2023.

16 - Selling Car & Machinery Spare Parts. In this niche area, you will rely on your ability to get the right relationships to fulfill demand.

17 - Professional Car Washing Business. While many cities have self-serve car washes or gas stations that offer free car washes with a fill-up, most people want a car wash done by hand.

18 - Internet Connection Provider Services. With more services becoming available, you can act as a broker, help people get exemplary service for their needs, and collect a monthly fee.

19 - Furniture Business. People are looking for quality furniture. If you are a top carpenter or can find one, you have the basics to start this business.

20 - Purified Water Production. It isn't as tricky as it sounds, and you can offer the water in bottles and many deliverable ways.

You may have noticed that business ideas centered around pet owners were left off the list, such as pet sitting. This is due to the massive influx of pet-related businesses that opened during the COVID pandemic, which flooded the market, drove prices down, and caused many pet-related companies to go under.

The food truck business also barely missed the cutoff for many of the same reasons. As restaurants went under, food trucks attempted to replace them but failed due to the shifting experience, and customer loyalty vanished.

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Social Media Marketing Management

In today's hyper-connected world, social media marketing management has emerged as a pivotal force in driving business success and one of the hottest positions companies will outsource in 2023. With an ever-growing number of people interacting, sharing, and consuming information through social media platforms, businesses can no longer afford to ignore the immense potential of social media marketing.

  1. Expanding Brand Awareness and Reach Effective social media marketing management allows businesses to cultivate a strong online presence, reaching out to a broader audience and fostering brand recognition. A well-curated and engaging social media presence can create positive associations with your brand, turning casual viewers into loyal customers.
  2. Fostering Customer Engagement and Loyalty The interactive nature of social media offers businesses a unique opportunity to connect with their customers on a more personal level. Companies can cultivate stronger relationships by actively engaging with consumers and addressing their concerns, enhancing customer satisfaction and loyalty.
  3. Driving Targeted Traffic and Conversions Social media marketing management focuses on creating content that resonates with your target audience, effectively directing relevant traffic to your website or product pages. By tailoring content to appeal to specific demographics, businesses can increase the likelihood of conversions and generate a better return on investment (ROI).
  4. Gleaning Valuable Insights and Data Through effective social media marketing management, businesses can gather crucial insights into customer preferences, behaviors, and market trends. Analyzing this data allows businesses to fine-tune their marketing strategies and make informed decisions, ultimately leading to improved performance and growth.
  5. Staying Ahead of the Competition Social media marketing management enables businesses to stay ahead of the curve, keeping tabs on competitors' strategies and developments within the industry. This empowers companies to adapt, innovate, and maintain a competitive edge in an ever-evolving digital landscape.

In conclusion, social media marketing management is an indispensable aspect of modern business strategy. By harnessing the power of social media, businesses can expand their reach, foster customer loyalty, drive targeted traffic, glean valuable insights, and outpace the competition. Organizations must invest in effective social media marketing management to unlock their full potential and thrive in the digital age.

Freelance writing and research services.

Freelance writing and research services are a highly sought-after resource for individuals and organizations looking for high-quality content and in-depth analysis. With the rise of remote work and the gig economy, the demand for freelance writing and research services has only increased, making it an attractive career path for skilled professionals. Whether crafting compelling articles, conducting thorough research, or producing engaging copy for various mediums, freelance writers and researchers offer a valuable service to help individuals and organizations achieve their goals.

Cleaning service

Cleaning services are essential for maintaining a healthy and hygienic living or working environment. Professional cleaning services employ trained and experienced staff who use the latest equipment and cleaning agents to ensure a high standard of cleanliness and sanitation.

Photography business

A photography business offers a range of services to clients, including capturing special moments, creating visual content for businesses, and producing stunning works of art. Professional photographers use technical skills, creativity, and a keen eye for detail to make high-quality images that meet their clients' needs and expectations.

With the rise of social media and the increasing importance of visual communication, the demand for professional photography services has never been higher, making it a viable and rewarding career choice for talented individuals.

Bookkeeping service

Bookkeeping services are an essential financial management component for businesses of all sizes. Professional bookkeepers use specialized software and accounting knowledge to accurately record financial transactions, maintain up-to-date financial records, and ensure compliance with tax regulations, freeing business owners to focus on growing their businesses.

Event planning business

An event planning business is responsible for creating and executing successful events that meet client's needs and exceed their expectations. Professional event planners use organizational skills, creativity, and attention to detail to plan and manage events of all sizes, from weddings and corporate events to festivals and concerts. The event planning industry offers ample opportunities for skilled professionals to thrive in a dynamic and rewarding career.

Dog walking business

Dog walking businesses provide a much-needed service to pet owners with busy schedules or limited mobility. Professional dog walkers use their knowledge of dog behavior and handling techniques to ensure the safety and well-being of their furry clients while providing exercise and socialization opportunities to promote their physical and mental health.

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Social Media Management

Social media management is essential for businesses and individuals looking to establish and maintain a solid online presence. Professional social media managers use their content creation, audience analysis, and platform management expertise to develop and execute effective social media strategies that help clients achieve their marketing goals.

With the continued growth of social media as a primary mode of communication, social media management has become an indispensable aspect of modern digital marketing, requiring a unique blend of creativity, technical skills, and business acumen.

Make and Sell Crafts for a Profit - Making and selling custom craft projects as a home business can be a great way to turn your passion into a profit. By creating unique and personalized items, you can cater to a specific niche market and offer something that cannot be found in stores. With the rise of e-commerce platforms, showcasing and selling your crafts to a global audience has never been easier.

Landscaping Business - Starting a landscaping or lawn care business can be rewarding, offering the potential for significant financial returns and personal fulfillment. This industry thrives on the consistent demand for services such as lawn care, garden design, and maintenance. You can build a solid client base with dedication, quality work, and strategic marketing, ensuring steady growth. Moreover, the flexible nature of the business allows you to scale operations as needed, creating a sustainable venture. However, it's essential to consider factors like competition, seasonal fluctuations, and initial investment before diving in.

What makes a good business idea?

A "good business idea" hinges on whether or not the idea can be profitable, not that it can make money, most ventures can, but can it turn a profit quickly? It also depends on who the business idea is for. If it is for you, understand if you have the experience, talent, and financial backing needed to get the business idea off the ground.

Consider the following:

  • Does your business idea have a foundation in your personal experience? The best ideas come from inside a person, bringing out their expertise, know-how, passions, and worth ethic.
  • What is your target market, and how do you fill the consumer's need better than the current competition?
  • Does the thought of the business idea light a fire within you? Are you passionate about it? Does it feel like your dream job?
  • Knowing the "what" is often easy with a business idea, but the "why" is more complex, and being able to explain it to someone else in simplistic terms.
  • Is it in a market that is growing or at least stable?
  • Does your idea cut out a "link in the supply chain"? In other words, are you cutting out "the middle man" to allow you to get the product or service to the customer or client at a reduced cost so profit can be maximized?
  • Should I start a small business?
  • How do you know you should open your own business?
  • How difficult is it to start a business?
  • What if I have no formal training in writing a business plan?
  • What about good online business ideas?
  • Is a consulting business a wise choice during a pandemic?
  • Small businesses boomed after COVID hit, and while many succeeded, many also failed. Not fully understanding the business model and what it takes to run a successful business led to most failures.
  • Many business owners and those working entirely on their own, known as solopreneurs, fully understand that they often can't do everything on their own, and hiring someone as a consultant makes sense.
  • What are the pitfalls of a home business?
  • Starting a business is harder than you may realize. Do you have the drive and determination to make it successful?
Bonus - Selling on Amazon/eBay. You will want to familiarize yourself with many aspects before selling on Amazon and eBay. The first is to understand how products are ranked, called Amazon Sales Rank and Selling Books on eBay.

  1. New Business Ideas: As technology and market demand evolve, new business ideas continue to emerge. These often involve innovative solutions to emerging problems, from eco-friendly products and services to apps that cater to remote work needs.
  2. Small and Medium Business Opportunities: SMEs play a critical role in local economies, providing essential goods and services and creating jobs. Business opportunities in this sector could include opening a boutique, launching a local restaurant, or starting a digital marketing agency.
  3. Business Ideas for Beginners: For those new to entrepreneurship, simple and low-risk business ideas, such as dropshipping, freelance services, or home-based food businesses, can be an excellent place to start.
  4. Small Business Idea: Small business ideas often thrive due to their ability to meet niche market demands. Examples could include a pet-sitting service, a local bakery specializing in allergen-free goods, or a home-based yoga studio.
  5. Great Business Idea: A great business idea is often a blend of addressing an existing market need uniquely, offering significant value to the customer, and having the potential for scalability. This could be a tech startup introducing a game-changing app or a renewable energy solution.

Top Solopreneur Business Ideas for 2023

Solopreneurship is a growing trend where individuals manage and operate their own businesses independently (typically less than five employees but usually just on their own).

Here are some solopreneur business ideas across various industries:

  1. Freelance Writing: If you have strong writing skills, you can offer content creation services to businesses and websites.
  2. Graphic Design: Graphic designers can work independently, creating visual content for clients, including logos, websites, and marketing materials.
  3. Virtual Assistance: Provide administrative support, email management, scheduling, and other tasks for busy professionals or businesses remotely.
  4. Consulting: Offer your expertise in a specific industry or field, such as marketing, finance, or human resources, as a consultant.
  5. Web Development: Develop websites and web applications for clients from scratch or by customizing existing templates.
  6. Social Media Management: Manage social media accounts and create content for businesses seeking an online presence.
  7. Online Coaching: Offer coaching or mentoring services in areas such as life coaching, business coaching, fitness coaching, or career coaching.
  8. Digital Marketing: Specialize in digital marketing services like SEO, content marketing, email marketing, or social media advertising.
  9. E-commerce: Start an online store selling products you're passionate about, whether handmade crafts, vintage items, or drop shipping.
  10. Photography: If you're a skilled photographer, offer photography services for events, portraits, or product photography.
  11. Personal Training: Become a certified personal trainer and offer fitness training services in-person or online.
  12. Tutoring: Provide tutoring services in subjects you excel in in person or through online platforms.
  13. Handyman Services: Offer home repair and maintenance services if you're skilled in carpentry, plumbing, electrical work, or general handyman tasks.
  14. Home Cleaning: Start a residential or commercial cleaning business offering regular or specialized deep cleaning services.
  15. Event Planning: Use your organizational skills to plan and coordinate events, such as weddings, parties, or corporate gatherings.
  16. Health and Wellness Coaching: Become a certified health coach and guide clients toward healthier lifestyles through nutrition and fitness.
  17. Language Translation: If fluent in multiple languages, offer translation services for businesses or individuals.
  18. Pet Services: Provide pet-sitting, dog walking, or pet grooming services for pet owners in your area.
  19. Life Coaching: Help individuals set and achieve personal or professional goals by becoming a certified life coach.
  20. Blogging or Vlogging: Create a blog or YouTube channel focused on a niche you're passionate about and monetize it through ads, sponsorships, or affiliate marketing.
  21. App Development: If you have coding skills, develop mobile apps or software solutions for businesses or clients.
  22. Gardening and Landscaping: Offer gardening and landscaping services to homeowners looking to enhance their outdoor spaces.
  23. Handmade Crafts: Create and sell handmade crafts, jewelry, artwork, or other artisanal products on platforms like Etsy.
  24. Niche Subscription Box: Curate and sell subscription boxes tailored to specific niches, such as beauty, fitness, or gourmet foods.
  25. Personal Chef or Meal Prep: Offer meal planning, cooking, and meal prep services for clients seeking convenient and healthy dining options.

When starting a solopreneur business, conducting market research, creating a business plan, and considering factors like budget, legal requirements, and marketing strategies to ensure your venture's success is essential.