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San Fran start-up Lively joins PCH Accelerator programme

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San Fran start-up Lively joins PCH Accelerator programme David Glickman, co-founder, Lively

A start-up company focused on activity-sharing products called Lively based in San Francisco in the US has joined Irish company PCH International’s Accelerator programme.

Founded by Iggy Fanlo, David Glickman, and Keith Dutton in 2012, Lively’s activity-sharing experience aims to support an independent lifestyle for older adults by creating new avenues of connection between their families.

Glickman explained: “The vast majority of older adults who live on their own are in good overall health and critical day-to-day monitoring isn’t necessary. Yet so many products targeted at them today use fear as a selling tactic, addressing potential mishaps or focusing on emergency response.

“We’re intentionally focusing on how older adults and their families want to live in a way that fosters strong emotional well-being and peace-of-mind.”

Lively’s hardware uses cellular technology to communicate with in-home passive sensors that learn an older adult’s normal daily routines, such as when medications are taken, time spent out of the house, and eating and drinking activity in the kitchen.

It’s easy to set up, does not require an internet connection or phone line and can be monitored from mobile devices, according to the company.

Lively has also developed a personalised mailer called LivelyGram, which allows family members or friends to submit pictures and short messages, which arrive in their older loved one’s mailbox about every two weeks.

The PCH Accelerator programme offers the start-up the same supply chain management services that are used by top brands, helping it to cater for huge consumer demand.

Liam Casey, CEO PCH International said Lively’s products had the potential to significantly improve people’s lives.

“Lively’s innovative hardware solutions for older adults can help bring them closer to their families. With really innovative products, the sophisticated technology is invisible and users focus on the product’s benefits and appearance. That’s what happens here.”