The importance of employee engagement

Eric Mosley, co-founder and CEO of Globoforce, shares his views on fostering a more engaged workforce.

The majority of today’s business leaders would agree that a more engaged workforce is a happier and more productive one. Accentuating the need to keep employees engaged with a positive working environment are the pressures that come from continued economic uncertainty – with businesses needing to get the most out of their workers and investments. However, there remains a lack of understanding on how to best foster this desired culture.

What many organisations unfortunately continue to miss is that organisational reward and recognition should be at the heart of employee engagement. The power of recognition can be tremendous and, if done right, can transform an organisation’s culture – creating an environment that sees staff continually energised, driven and productive.

Indeed, if a business can plan its recognition efforts strategically, the benefits can be measurable. For example, by rewarding behaviours that are aligned with corporate values and objectives, employees are naturally inclined to pull in the same direction through their actions. As business leaders, it is vital to buy into this and identify those goals that must be reinforced through recognition.

Strong levels of employee engagement also help businesses retain their best talent, as workers buy into positive culture and have a stronger understanding of their value to the business. This is crucial as executives look to steer their ships through choppy economic conditions.

Ultimately, with a strategic approach to recognition organisation, employee engagement can increase significantly, resulting in a more productive staff that will further drive business results.