Business Card Dos and Don’ts

When creating business cards, be aware of these dos and don’ts:

Do use a white background, not colored. List a home number only if you have a phone line dedicated to business. Present the card at the end of a conversation when both parties are interested in staying in touch.

Don’t list an unbusinesslike E-mail address. Have a photo of yourself on the card, and mention a degree unless it is necessary for your specific field.

Do:

1. Use a clean, white background: A white background ensures readability and gives your card a professional look. It also allows your text and logo to stand out clearly.
2. Choose high-quality paper: The feel of your card can leave a lasting impression. Opt for a sturdy, high-quality card stock that reflects the value you place on your professional image.
3. Include essential information: Your name, job title, company name, phone number, email address, and website should all be on your card.
4. Use a professional email address: Ensure your email address is businesslike, preferably using your company’s domain or a professional-sounding personal address.
5. Please keep it simple: A cluttered card can be overwhelming. Stick to a clean, minimalist design that conveys information.
6. Consider adding a QR code: This can link to your website or LinkedIn profile, providing easy access to more information about you or your business.
7. Make it memorable: While maintaining professionalism, consider adding a unique touch, such as an unusual shape or texture, that makes your card stand out.
8. Present your card thoughtfully: Offer your card at the end of a conversation when both parties have expressed interest in staying in touch. This makes the exchange more meaningful.

Don’t:

1. Use colored backgrounds: These can make text hard to read and may not look professional in all settings.
2. Include personal information unnecessarily: Only list a home phone number if you have a dedicated business line at home. Avoid including personal details that aren’t relevant to your professional life.
3. Overcrowd the card: Don’t squeeze too much information onto your card. It should be easy to read at a glance.
4. Use an unprofessional email address: Avoid using quirky or personal email addresses that might undermine your professional image.
5. Include a photo unless necessary: In most fields, a photo on your business card is unnecessary and can look unprofessional. However, a photo might be expected in specific industries like real estate.
6. List degrees or certifications indiscriminately: Only include academic or professional qualifications if they’re directly relevant to your field and add credibility.
7. Use hard-to-read fonts: Stick to clear, professional fonts that are easy to read, even in smaller sizes.
8. Forget to proofread: Always double-check for typos or errors before printing. A mistake on your card can leave a poor impression.
9. Let your cards become outdated: If your information changes, order new cards promptly. Using outdated cards with crossed-out information looks unprofessional.

Helpful Tips:

1. Easy Access: Keep your cards in an easily accessible place, such as a dedicated card holder. This ensures you can retrieve them smoothly without fumbling through pockets or bags.
2. Card Management: After receiving someone else’s card, note where and when you met them on the back. This can help jog your memory later.
3. Digital Backup: Consider having a digital version of your card ready to send via email or text in case you run out of physical cards.
4. Cultural Awareness: If you do business internationally, remember that card etiquette can vary between cultures. In some countries, for example, it’s customary to present and receive cards with both hands.
5. Regular Updates: Review your card design and information annually to ensure it accurately represents you and your brand.

Following these dos and don’ts can create a business card that effectively represents your professional brand and helps you make meaningful connections. Remember, your business card is often the first tangible representation of you and your business that a new contact receives – make sure it leaves a positive, lasting impression.