McGovern PR launches online PR content service
McGovern PR’s online division has launched a copywriting service that provides interactive content for websites to generate online publicity and drive social media campaigns.
According to the firm’s managing director, Mary McGovern (pictured), editorial content has the advantage of delivering stickiness by engaging readers on issues they care about as opposed to a hard sell advertising message.
The new service is designed for use within social media networks. According to McGovern, it creates interactive user-generated content and provides a lower cost service to companies to ensure for online content longevity.
“Online editorial content combined with social media optimisation has the potential to ensure that news is distributed virally to greatly increase a company’s online marketing reach,” claims McGovern. “We produce content that stimulates online and offline debate. The key objective is to attract repeat visitors to a company’s website or banner advertising. The service is offered to web designers, SEO companies, in-house web masters and marketing managers with responsible for digital marketing”.