Brandtone in new agreement with Unilever targeting South East Asia

Dublin headquartered mobile marketing business Brandtone has signed a new agreement with Unilever that will mean its consumer engagement platform is to be deployed in Thailand, Vietnam and The Philippines reaching millions of customers.

Building on an existing global partnership between the two parties, the two parties first began working together in the South East Asian region last year.

Since then, Brandtone’s work with Unilever has seen its promotional campaigns for Sunlight and Magnum in Indonesia become among its most successful mobile engagements to date, according to the Irish firm.

Donald Fitzmaurice, CEO, Brandtone, said: “When we announced our expansion into Indonesia almost a year ago, even we could not have predicted the scale of demand from brands for mobile-first data-led marketing strategies – nor how receptive consumers themselves would be.

“The region as a whole is at a tipping point in terms of embracing its economic development and embracing global brands, so it is the perfect time for our clients to use the power of mobile and big data to build ongoing relationships with consumers.”

Rahul Welde, Unilever, VP, media, Asia, Africa, Middle East, Turkey and Russia said: “South East Asia is a hugely exciting market for our brands because its consumers are highly aspirational and increasingly open to technology-led innovations.

“It is the ideal environment for mobile engagement to flourish – allowing our brands to engage in long-term, one-to-one dialogue with millions of consumers at scale.”