Complaints against Club Orange billboard ad upheld

Club Orange

Complaints against Club Orange billboard ad upheld
Image courtesy of Club Orange Facebook page

The Advertising Standards Authority of Ireland (ASAI) has upheld complaints about a Club Orange billboard ad, which featured two oranges and used the tagline ‘The Best Bits in the World’.

The ASAI found that the ad should not be displayed again as the imagery used was “intended to represent a pair of women’s breasts”, and “sexual innuendo” was being used merely to attract attention.

Club Orange said that the ‘best bits’ in question referred to the bits of natural orange in the drink and had been key to the brand for years.

According to agency Chemistry, which created the ad, it was intentionally tongue-in-cheek and humorous.

Last year Club Orange’s ‘The Best Bits in The World’ video campaign clocked up almost 620,000 views on the Club Orange channel and over 800,000 combined YouTube hits across a number of channels.

The ad was named the most viewed Irish one on YouTube in 2011.