Rio de Janeiro-headquartered e-learning company Affero Lab is to locate its European operations centre in Dublin.

The company, which plans to locate 40 “highly skilled” jobs at the centre, becomes IDA Ireland’s first investment win from Brazil.

The centre’s main focus will be research and development. It will develop the company’s technologies in the adaptive learning, gamification, mobile learning and data analytics areas.

The centre will also employ sales and support staff to support the company’s clients in Europe, North America, the Middle East and Asia.

“Affero Lab has identified Ireland as a leading innovation hub for e-learning companies and a source of first rate software and engineering skills,” said Fabio Barcellos, Affero Lab chief strategy officer.

“The European operations centre in Dublin will play an essential role in Affero Lab’s internationalisation strategy, leveraging our investments in innovative products and technologies and supporting us to grow our revenues in new, international markets outside of Latin America.”

“Ireland’s e-learning cluster, particularly in the indigenous sector, is renowned for its innovation and high quality output and Affero Lab will add significantly to this cluster,” said IDA Ireland CEO, Martin Shanahan.

“I welcome the company’s participation in the Learnovate Centre, an industry-led centre of excellence for innovation and research in learning technologies, funded by IDA Ireland and Enterprise Ireland.

“Affero Lab is IDA Ireland’s first client from Brazil and I hope that the investment will act as a strong reference point for IDA as we work to attract more investment from this growth market.”

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