Brand is on board for another year
|Advertising - the bellwether industry|
The RTÉ Player is available on the Sony PlayStation 3 console from today.
PlayStation 3 owners who are registered to PlayStation Network and have a broadband connection to their console will now be able to access RTÉ’s playback service through the XMB (XrossMediaBar) on the PlayStation 3 console.
“This represents the development of a very exciting partnership for RTÉ Player with one of the world’s leading brands,” said Aisling McCabe, director of platform development, RTÉ Publishing.
Gaming consoles are increasingly converging with mainstream TV services. Yesterday, it was announced that Sony is putting ITV, UTV and Channel 4’s catch-up services on its PlayStation 3 console.
"This is an exciting step forward for UTV. As the lines between internet and TV blur, the way people consume television is changing and we need to change with them,” said Michael Wilson, managing director, UTV Television.
“Launching on PS3 is the next step in our UTV Everywhere strategy, which has more exciting developments planned for the coming months."