Life in the Womb app receives 2014 World Summit Award Michael Grant and Eoin Winston, co-founders of The Science Picture Company


Life in the Womb app receives 2014 World Summit Award
Michael Grant and Eoin Winston, co-founders of The Science Picture Company

An iPad app developed in Dublin called Life in the Womb has been recognised as one of the top 40 for mobile content innovation in the world.

It has received a 2014 World Summit Award in the m-learning and education category and will be honoured next February at the WSA Mobile Global Congress in Abu Dhabi.

Developed by Dublin agency Redwind Software and The Science Picture Company in conjunction with the National Maternity Hospital, Life in the Womb is a visual guide to pregnancy that explores the week-by-week progress of the developing baby using 3D-generated imagery.

The app has proven extremely popular with its growing user base, earning a 5-star rating on the App Store, winning multiple international awards as well as being featured by Apple as a ‘Best New App’.

It was originally nominated for a World Summit Award by Ireland’s national expert Martin Casey, who is managing director of the digital agency Arekibo. A year ago, it was declared the overall winner of The Appys 2013.