Elavon, a wholly owned subsidiary of US Bancorp, has announced the Irish launch of its secure chip and PIN MobileMerchant smartphone card processing system.

According to the company, MobileMerchant, which is aimed at small – and particularly mobile – businesses, had a “highly successful” world market launch in the UK in January 2012.

The MobileMerchant system transforms mobile devices into payment terminals, allowing businesses to accept card payments quickly and securely anywhere and at any time. The MobileMerchant payment app is paired with a chip and PIN card reader, allowing payments to be processed using BlackBerry or Android smartphones and tablets.

“Elavon is excited to extend this innovative and secure solution to businesses in Ireland, helping to make them more efficient and more profitable,” said Guy Harris, Elavon managing director, Europe. “This solution is perfect for the thousands of very small, often mobile, businesses that have previously not been able to accept card payments easily or cost effectively.

“Not only does our solution enable mobile commerce but it has in-built EMV Chip and PIN security, so small business owners and their customers can confidently process credit and debit card payments, knowing that they are fully protected.”.

Deirdre Keogh of The Beauty Spot in Aughrim, Co Wicklow was among the first to use the product. “With Elavon MobileMerchant I can now take chip and PIN payments on my mobile phone – that says it all.   MobileMerchant will open up new opportunities for me.  As a beautician, I don’t want to be tied to my salon.  Elavon has provided me with a payment solution that I can take with me to my customers’ homes, to wedding parties or other out of salon events.”