Nike’s World Cup ad breaks viral record

Nike has broken its own record for most watched viral ad in its first week of release, with its World Cup commercial ‘Write the Future’ clocking up more than 7.8m views in the first seven days of the campaign.

The previous record – with 6.3m views in its first week – was Nike’s ‘Earl and Tiger’.

The new ad was created by Wieden + Kennedy London and directed by Alejandro Gonzále Iñárritu, whose film directing credits include Babel and 21 Grams. Starring a host of top football stars, including Wayne Rooney, Didier Drogba, Ronaldinho, Christiano Ronaldo, and Franck Ribery, it shows the life changing effects a split second on the pitch can have.

The TV ad, which is part of a fully integrated campaign led by W+K Amsterdam, with support from the agency’s London and Portland offices, was launched on major networks in 32 countries during the Champions League Final on 22 May.