An Oxo advert featuring the late Lynda Bellingham is to be screened on Christmas Day after her fans called for its return as a tribute to the actress.
According to Oxo, hundreds of thousands of people had been in touch with the brand asking for the 1984 My Christmas ad to be shown again in memory of her life and career.
A Facebook page called ‘Bring back the Oxo Christmas advert in memory of Lynda Bellingham’ was set up.
The 66-year-old was known for her role as the Oxo mum from 1983 to 1999.
She died of cancer last month.
“The My Christmas Oxo advert from 1984, starring much-loved actress Lynda Bellingham, will be re-screened on Christmas Day in memory of her life and career,” said Premier Foods, which owns the Oxo brand.
“Over the past few weeks, hundreds of thousands of Lynda’s fans have rallied behind a call for the return of the ad as a fitting tribute for all the inspiring things she achieved during her career.
“To honour the sad loss of such a fabulous actress, organisations and individuals involved in the creation and production of this initiative have given freely of their time.
“Premier Foods will make a donation to Action Against Cancer, one of the charities supported by Lynda, in line with the wishes of her family.”
The ad will air on ITV at a time yet to be confirmed and will also be available to view online throughout the day.