Sony Mobile kicks off the 2014/2015 rugby season as it announces its partnership with the IRFU (Irish Rugby Football Union) as technology sponsor.
The sponsorship is a three-year deal and will include the Six Nations and Rugby World Cups.
The first game of the season takes place on 8 November as Ireland will meet with South Africa.
“Sony is a premium technology brand and their product design and performance is a great match for Irish Rugby,” said IRFU president Louis Magee.
“We are delighted to announce Sony Mobile as our technology sponsor and look forward to a productive partnership over the coming years.”
Sales and marketing marketing manager at Sony Mobile Ireland Russell Keating added: “We are delighted and very proud to be a partner to the Irish Rugby team. Like the team, our Xperia Z3 range demands greatness. Not only does it offer the ultimate in design, technology and mobile entertainment, it also offers the highest levels of endurance with a two-day battery life and highest waterproof ratings in a premium light package.”