Subway has launched its first Republic of Ireland only marketing campaign, investing €1m to alert Irish consumers to the return of the ‘Sub of the Day’ offer – seven subs, one for each day of the week, for €2.99 each.

The campaign encompasses TV, radio, print and digital advertising as well as on street activations and a PR campaign.

It has been created in response to consumer demand requiring a bespoke offer for Irish customers.

The advertising creative was developed by McCann London with Mediacom handling the media buying.

Pembroke Communications is handling the public relations element of the marketing campaign and will soon roll out an on street carnival activation to inform the Irish public about the return of the Sub of the Day deal.

“Our franchisees are excited about the campaign and are really getting behind it. It’s great to be in a position to offer them a bespoke campaign here in Ireland to support the great work they’re already doing,” said Manaaz Akhtar, regional marketing director for Europe for the Subway brand in the UK and Ireland.