Tesco Mobile Ireland (TMI) has doubled its customer base in two years to reach 200,000 subscribers and is now planning to open new shops and increase in-store offerings.

According to TMI managing director Elaine Russell, the growth is down to its competitive offering across the pay-as-you-go and pay monthly tariffs, the range of handsets and available call credit in over 5,000 locations nationwide.

To date there are six standalone Tesco Mobile Phone shops across the country and Russell said that following today’s announcement the company would be looking at the option of expansion.

“Over the next 12 months we will look at how we can bring our mobile phone options to more consumers through mobile phone shop expansion and Tesco in-store offerings, beginning with our next store opening in Maynooth, Co Kildare in September.”

TMI is a joint venture between Tesco and O2.