Lyons Tea launches competition where consumers win the chance to bring loved ones home from abroad
Lyons Tea has unveiled some research into the tastes and trends of the Irish diaspora as part of the launch of the ‘Bring The Talk Home’ campaign, giving the tea drinking population of Ireland the chance to bring loved ones home from abroad over the next year.
Lyons Tea commissioned research with Irish people who had lived abroad to find out exactly what they missed about Ireland while living abroad.
Although Irish people are famed for enjoying a pint in the pub, 69pc of those surveyed said they missed enjoying a cup of tea most ahead of a pint in the local pub.
Tea was the most missed Irish product for Irish men abroad (54pc), while Irish chocolate and crisps came in a close behind.
Lyons Tea came out on top as the tea brand people yearn for most while living in other countries. While both male and female populations ranked spending time with family and friends as the most missed activity, the national pastime of cups of tea and chats came second, ahead of attending local GAA matches or watching sporting events with friends.
Speaking at the launch of the campaign in Dublin, UK-based TV presenter Liz Bonnin said: “At the moment I am travelling a lot for filming, so really appreciate what it is like for those away from home, missing their home comforts. There is really nothing like the cups of tea and chats with friends and family, so a campaign like this is a great way to bring loved ones home for a treat.”
“This Lyons Tea survey is a further reminder that behind all the emigration statistics over the centuries and decades, certain things remain constant and unchanging; the Irish abroad still feel a need to gravitate towards each other,” said Diarmaid Ferriter, author and expert on Irish emigration.
“For all the negative headlines about alcohol abuse by the Irish abroad and the role drink played historically, this survey makes it clear that one of the oldest of Irish rituals- the drinking of tea is of more importance to them than drinking in Irish bars.”
To take part in Lyons Tea ‘Bring The Talk Home’, consumers simply pick up a special promotional Lyons Tea pack and enter the ‘Bring The Talk Home’ competition via www.facebook.com/LyonsTea or post. Lyons Tea will give eight people a month the chance to fly a friend or family member home from abroad.